Named data networking (NDN) is one representation and implementation of information-centric networking (ICN) and is considered to be among the most promising designs for the next generation of network architecture. The introduction of NDN into vehicular ad-hoc networks (VANETs) and utilization of its content-centric characteristic to improve data transmission and distribution in VANETs has become a research hotspot in recent years. However, research on mobility support of NDN-based VANETs still faces many challenges. To solve the issue of data transmission path breaking due to <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Consumer</i> mobility in NDN-based VANETs, this article proposes a novel vehicle tracking-based <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Data</i> packet forwarding scheme (VTDF) to improve the successful delivery rate of <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Data</i> packets in mobile environments. In this approach, the urban road structure is divided into complex multi-junction and straight lane scenarios and <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Data</i> packets are forwarded according to vehicle movement information. Simulations indicated that this vehicle tracking scheme provides a lower average data transmission delay, shorter handover delay between roadside units, and higher data delivery rate for <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Consumers</i> compared to the standard methods.