In order to improve the accuracy of rate control for High Efficiency Video Coding, the paper proposed an improved rate control algorithm based on R- model. First of all, it exploits G and MAD weighting to represent the complexity of the LCU layer image. Afterwards, it utilizes the feedback information of the encoded units to further adjust the quantization parameters. Eventually, the model parameters are updated by using video coding distortion and Newton method. Experimental results illustrate that the average Bit-error of the improved algorithm reduces by 0.055%, and the average luminance peak signal to noise ratio increases by 0.07dB compared with rate control algorithm for the current HEVC.
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