Improving Corporate Image Research Articles

Shaping Perceptions: Sustaining the Corporate Image of Public Universities in Malaysia

Controversies and portrayals of media towards the public universities able to tarnish universities’ reputation and trust among the stakeholders. The implications have led to poor enrolment and low positive visibility in Malaysia’s largest public university. The corporate image of one higher institution is important to ensure the survival of one organisation specifically in a higher institution. Therefore, knowing and identifying the level of the organisation will help the institution sustainability in the long run. Besides, the aims of university ranking in comparison to private higher institutions are risking the image of public universities as the good rankings. Due to this reason, declination in placing stakeholders’ preference to choose public universities is no longer a first choice. These issues have led the current study to explore the perception of the stakeholders of public universities and its effects on the university’s corporate image. Findings show that there is significant impact of stakeholder’s perception on the university’s corporate image sustainability. The four factors that significantly contribute to corporate image sustainability are quality confidence (r= 0.771), quality commitment (r=0.665), university responsibility and university achievement (r=0.742; r=0.819). Thus, the university must focus on improving the four (4) factors to improve corporate image sustainability to ensure its survival in the future.

Researching the Impact of Corporate Social Responsibility on Economic Growth and Inequality: Methodological Aspects

The study focuses on analyzing the impact of corporate social responsibility (CSR) on economic growth and reducing inequality, highlighting the importance of CSR in achieving sustainable development and social justice. The main aim is to analyze how different CSR initiatives contribute to economic development, social prosperity, and the reduction in inequality by reviewing the methods used to assess their impact. The research methodology includes a detailed literature review, bibliometric analysis and scientific mapping, surveys of various business organizations, and a gap analysis regarding the identification of gaps between the current state of CSR activities and the expected outcomes. The research shows that companies perceive CSR as a key tool for improving corporate image, responding to stakeholder expectations, and investing in social justice. Despite positive intentions, challenges include the lack of clearly defined methodologies for measuring the impact on economic inequality, as well as difficulties in assessing the long-term effects of CSR initiatives. Key conclusions highlight the need for more structured approaches to assessing the social and economic effects of CSR, recommending that companies improve their transparency and accountability and implement clear indicators of success to achieve sustainable economic and social outcomes.

The Role of CSR in Improving Corporate Image and Financial Performance in the Banking Industry

Corporate Social Responsibility has an important role in improving the company's image and financial performance in the banking industry. Although many previous studies have shown a positive relationship between Corporate Social Responsibility and corporate performance, the phenomenon that has occurred shows that not all banks have experienced an improvement in financial performance despite having implemented Corporate Social Responsibility practices. This study aims to analyze the impact of Corporate Social Responsibility practices on public perception and financial performance of banks, with a focus on sustainability and social responsibility aspects. Using a quantitative approach, data is collected through surveys to customers as well as analysis of financial statements from several leading banks in Indonesia. The results of the study show that banks that are active in Corporate Social Responsibility initiatives tend to have a more positive image in the eyes of the public, which has implications for increasing customer loyalty and acquiring new customers. These findings indicate that a positive image built through Corporate Social Responsibility activities can increase customer trust, which is a key factor in their decision to choose a financial institution. In addition, the analysis showed a significant relationship between the implementation of Corporate Social Responsibility and improved financial performance, where banks that adopted good Corporate Social Responsibility practices showed higher profit growth and better financial stability. This study fills in the gaps in the existing literature by highlighting the factors that affect the success of Corporate Social Responsibility in the context of banking, as well as underlining the importance of Corporate Social Responsibility as an integral component in a business strategy oriented towards social responsibility and sustainability, contributing to broader economic growth and a better society.

Peran External Relation PT KCI Dalam Upaya Meningkatkan Corporate Image

The role of PT KCI's External Relations in efforts to improve its Corporate Image is important to provide a positive view of the public. This cannot be separated from how External Public Relations carries out its role with a managerial concept. This research aims to analyze the role of PT KCI's external public relations. This research uses the concept of Managerial roles. This research method uses qualitative methods, the data collection techniques used are interviews, observation and documentation. The results of this research found the role of External Relations in improving corporate image with expert communication experts, problem-solving process facilitators, communication facilitators and communication technicians. And the obstacles include internal and external obstacles, including operational problems, crisis communication, public and media perceptions, technological challenges, internal challenges, changes in government policy and social issues. The results of this analysis provide insight into the dynamics of the role of PT KCI's external public relations in efforts to improve its corporate image.

The effectiveness of personal branding in forming a company image

The topic of personal branding and its impact on corporate image is of particular relevance. The research aims to explore the relationship between personal brand and company brand perception. The main goal of the work is to analyze how the level of trust, effectiveness and creative freedom of a personal brand affect the corporate image. The research is based on three key hypotheses: the higher the level of trust in the personal brand persona, the higher the perception of the company brand; the higher the effectiveness of the personal brand, the higher the perception of the company brand; the more creative freedom the personal brand persona has, the higher the image of the company brand. The analysis was conducted in Smart Pls software based on quantitative data obtained from the survey. The scientific significance of the work lies in the expansion of knowledge about the mechanisms of corporate image formation through personal branding. The practical significance of the research is expressed in the development of recommendations for companies on the effective use of personal branding to improve corporate image. The findings support the hypotheses by showing that trust in personal branding, its effectiveness and creative freedom have a positive impact on the perception of the company brand. The contribution of this study to the field of marketing and branding is to provide a new perspective on the use of personal branding as a strategic tool to enhance corporate image and market competitiveness. The practical significance of the results enables companies to develop more effective personal branding strategies, thereby improving their overall image and customer loyalty.

IMPLEMENTATION OF SUSTAINABLE PROCUREMENT: A CASE STUDY OF AN INTERNATIONAL CHAIN HOTEL

This study aims to evaluate the implementation of sustainable/friendly procurement in International Chain Hotels/Hotel X. This research is a descriptive qualitative research using 2 informants. Data collection was carried out by interview, observation and documentation study. The analysis techniques used are data reduction, data presentation, and conclusion drawing. The results showed that six of the ten Hotel X indicators were successfully implemented, while four indicators had not been implemented due to obstacles. The constraints faced include gradual implementation, limited sustainable local suppliers, low demand from operations, absence of warehouses (direct cost), limited availability and choice. This research provides valuable insights to improve socially and environmentally responsible sourcing practices in the hospitality sector, paving the way for wider industry adoption and long-term sustainability. By understanding the constraints and challenges, hospitality organizations can formulate more effective strategies for implementing sustainable procurement, ultimately improving corporate image and customer satisfaction, and contributing to environmental sustainability.

Global Companies’ Dynamic Response to Business Environment Uncertainty through Digital Transformation: Sustainable Digital Quality–Customer Value–Market Performance Relationships

This study examines the relationship between digital transformation and both the corporate image and brand awareness of global companies through the mediating effects of functional value, symbolic value, experiential value, emotional value, and social value, all of which are components of customer value. This study mainly focuses on the structural relationship in which digital quality, which is subdivided into system quality, information quality, and service quality, affects non-financial corporate image as a company with good corporate governance, a company that is good at social contribution activities, and an eco-friendly company through the mediating function of customer value. As part of the empirical analysis, an online survey was conducted among 504 employees from different global companies in China, and the PLS structural equation model was employed as a specific analysis tool. Key findings indicate that changes in system quality, information quality, and service quality resulting from digital transformation have varying influences on the five components of customer value. These factors also deliver the effect of improving corporate image in the ESG dimension by penetrating customers’ emotional and social values. Essentially, all components of dynamic capability significantly impact all components of customer value. Furthermore, all components of customer value influence corporate performance, while uncertainty affects a company’s market performance.

Voluntary optimisation of antimicrobial consumption in swine and poultry production in Thailand: a policy analysis.

Antimicrobial resistance (AMR) is a global health concern with significant implications on economies and health security, affecting humans, animals, food, and the environment. To tackle this issue, promoting responsible antimicrobial use in livestock production has emerged as a crucial intervention. In 2018, Thailand introduced the Voluntary Optimization of Antimicrobial Consumption (VOAC) programme, with the objective to encourage responsible antimicrobial use practises. This study aimed to analyse the context, content, process and actors of the VOAC programme. A qualitative method including document reviews and key informant interviews were applied. In-depth interviews were conducted with 18 key informants who are key stakeholders from public and private sectors involved in the policy formulation, design of policy contents and implementation of VOAC: policy makers or officers responsible for animal health (n = 12), animal producers (n = 2), animal product traders or retailers (n = 2), and farm veterinarians (n = 2). Interview transcripts were validated by informants for accuracy, and triangulated with document review findings. Deductive approach was applied for data analysis and interpretation based on Walt and Gilson's policy analysis framework. The VOAC farm certification comprises of Raised Without Antibiotics (RWA) and Reducing Antibiotic Use (RAU), both aiming to combat AMR in food animals. Global and national factors, including increased public awareness, policy commitments, export requirements from the European Union, and international organisation advocacies, influenced the development of the programme led by the Department of Livestock Development (DLD), under the Ministry of Agriculture and Cooperatives. Collaboration with the private sector facilitated policy clarity, with implementation primarily executed through regional, provincial, and district livestock officers. Integration of the programme with the pre-existing Good Agriculture Practise certification system enabled cost-effective implementation without additional resources. In 2022, DLD official data reported 214 RWA farms (112 pig and 102 broiler), and 230 RAU farms (83 pig and 147 broiler). Incentives for farms to participate in the programme include improving corporate image and demonstrating corporate responsibility addressing AMR in food products. Recommendations include optimising certification strategies, increasing consumer awareness of RWA and RAU products and strengthening monitoring and evaluation systems.

Implementación de un sistema de gestión ambiental: recomendaciones para la pequeña y mediana industria

In recent years, the idea that business management must incorporate the criterion of protecting the environment, in addition to quality, safety and health, as an element of competitive advantage, has become increasingly latent. Improved efficiency, energy and raw material savings, as well as an improved corporate image, are just some of the advantages derived from implementing an environmental management system in the company (Fassoula & Rogerson, 2003). On the other hand, it also ensures compliance with the regulatory framework of the different environmental vectors. The development of the work is oriented to applied and/or descriptive research. That is, it shows a mechanism that facilitates the implementation of the environmental management system (EMS), based on the requirements of ISO-14001; the process of implementation of an environmental management system in an industrial malting plant in Lima, Peru, is taken as a reference. The application of this research shows the usefulness for small and medium companies, responsible for the implementation of an environmental management system (EMS); giving them a guide for the work. The research is based on the interpretation and analysis of environmental standards, mainly the requirements of the International Organization for Standardization (ISO) and ISO 14001, as well as others related to the subject in question. On the other hand, the difficulties and advantages involved in the implementation of this environmental management system, based on ISO 14001, are shown.

Роль инноваций в стратегическом развитии российских промышленных корпораций

In modern conditions, the strategic development of Russian industrial corporations is unthinkable without their innovative activities that require an integrated approach to implementing all types of innovations. Successful innovations provide businesses with a significant advantage over the competitors by increasing the loyalty of consumers, business partners and investors, strengthening leadership in the industry, expanding market share and developing new markets, improving corporate image and financial performance. Among the problems in the innovation activities of the Russian companies there is mentioned the slow build-up of the resource base for innovation; growth of innovation activity below normal; noticeable lagging behind European countries in terms of the specific weight of domestic innovative products; low speed of innovative developments with a steady disregard for collaboration with external partners and the purchase of ready-made new technological solutions from third party companies. It has been found that the high cost of innovations and the lack of companies' own funds for their implementation have a restraining effect on the innovation activity. Analysis of the best innovative experience of companies allowed to identify the key success factors of innovation activities that should be taken into account in solving these problems. In the list of such factors are the development of its own innovative strategy with an ambitious goal setting; an integrated approach to the implementation of innovations and the maximum use by companies of their capabilities - from generating ideas to conducting systematic work with external business partners; providing innovation with the necessary resources and creating an organizational structure that ensures a more efficient organization of the innovation process; organizing an effective innovation management system in order to rationalize it; introducing a strong corporate culture and motivation system.

Moderating Effect of Green Image: The Influence of Beta on Stock Return

This study aims to analyze the influence of green image on beta and stock return by considering the moderating effect of green image. The research sample consists of 44 proper companies listed in the Indonesia Stock Exchange (IDX) from 2018 to 2022, with a total of 220 year-observations. The study was analyzed using SEM-PLS statistics. The results indicated that green image does not have a significant impact on stock returns but shows a positive directional relationship. Similarly, beta also has no significant effect on stock returns but shows a positive relationship. As a moderating variable, green image moderates the effect of beta on stock returns in a negative direction. This study concludes that companies with a weak green image tend to experience a decrease in stock returns, and vice versa. In this case, green image acts as a moderating factor that affects the strength of the relationship between beta and stock returns. The findings of this study have important implications for practitioners and decision makers in evaluating and improving corporate image related to environmental issues. In addition, this study contributes to the academic literature in the accounting, finance and sustainability by providing a better understanding of the relationship between green image, beta, stock returns, and relevant moderating factors.

Exploring the relationship among ESG, innovation, and economic and financial performance: evidence from the energy sector

PurposeThis study aims to investigate the effect of innovation on environmental, social and governance (ESG) performance and, consequently, its influence on the economic and financial performance of companies.Design/methodology/approachA quantitative and descriptive research was carried out based on secondary data from the Refinitiv Eikon® database, using the panel data regression technique, considering the constructs: innovation, ESG performance and economic and financial performance.FindingsThe results showed that companies that tend to invest more financial resources in R&D are more likely to have higher ESG performance. In addition, companies that have higher ESG performance tend to have higher economic and financial performance.Practical implicationsManagers may consider investing more resources in R&D to achieve superior ESG performance. They should be aware that ESG is a strategic tool for creating financial and nonfinancial value for the organization. More than the traditional preparation of a financial report, stakeholders demand another type of information: ESG information.Originality/valueThe results confirm the basis of Stakeholder Theory, showing that the companies that meet the needs of all stakeholders tend to have greater economic and financial performance. ESG practices can include keeping employees motivated to work, improved corporate image in the eyes of customers, more satisfied suppliers and community and environment aligned with management. Therefore, these ESG initiatives are instrumental in protecting organizational objectives as well as increasing shareholder value.

유튜브 기업 채널 구독동기가 기업이미지에 미치는 영향

Purpose – Nowadays, many enterprises are expanding communication with customers by opening their own YouTube channels. This intensive medium exceeds the effect of Legacy Media in corporate marketing. Based on the background seen above, this study proceeded to investigate a social presence’s mediating effect in relationship between subscription motivation for YouTube corporate channels and corporate image. This is because social presence has been known as an important variable that mediates the communication process between information providers and consumers in today's social viewing environment. Design/Methodology/Approach – An online survey was conducted, and data from 435 individuals subscribing to corporate YouTube channels were used for analysis. Findings – According to the research hypothesis verification result through SPSS Process Macro, a playful subscription motivation for YouTube corporate channels in relation with corporate image was verified, social presence showed a fully mediating effect, and professionalism and recency subscription motivation showed partial mediation. Research Implications – The following results imply that taking notice of the importance of user subscription motivations and social presences is important to corporations that operate corporate channels on YouTube to improve corporate image.

Mughas: the Integrated Green Hrm Model to Improve Business Performance

Purpose: The aim of this study is to examine the implementation an eco-friendly model in the company's human resource management practices. Theoretical Framework: The Green HRM Policies, Specific Wings of Green HRM, and MUGHAS Integrated Green Human Resource Management are the three of main organizational constructs that are introduced in this study to examine their contribution and impact to the human resource management performance. Design/Methodology/Approach: The study uses qualitative methods to obtain the necessary data using in-depth interviews. The sampling technique used is purposive sampling and snowball sampling. The data analysis starts from broke data into several categories, synthesizing, analyzing, and concluding. Findings: The results of integrated green HRM model implementation are: 1) reduced costs, 2) improved resource efficiency, 3) reduced carbon footprint, 4) improved environmental performance, 5) improved corporate image, and 6) employees are more environmentally conscious. The procedures for implementing this integrated green HRM model are based on an evaluation management system (EMS), green intellectual capital (GIC), and corporate environmental citizenship (CEC). The effective green HRM model implementation plays a critical role in organizational performance. Research, Practical & Social Implications: The study of green HRM model implementation process gives some practical and social implication includes the organization's vision and mission, commitment to providing eco-friendly technology, providing infrastructure for all stakeholders. In addition, empirical research must accurately depict the Green HRM extent implementation in human resource management practices, especially in Indonesia. Originality/Value: The value of the study is MUGHAS integrated green HRM model implementation aims to change the direction of employee behavior to be more environmentally friendly to impact the progress of sustainable business practices in creating awareness of the company's human resources. Implementing green human resource management will encourage increased ability to create, increase competence, and maintain environmentally friendly morals for each employee.

Supporting Culture to Improve Corporate Image: The Case of Greek Banks

Banks are under criticism that their business models are not adequately sustainable and also that they do not contribute largely to the resolution of the big issues of humanity. For this, banks seek eagerly to develop sustainable and socially responsible strategies as a means for supporting their public image, establishing trusted relationships with society and increasing customer loyalty. Greek banks implement such strategies; however, they seem to have image issues due to the harsh and extended economic crisis that occurred in the country, as well as their policies of the past. It is interesting to investigate the impact of such activities undertaken by institutions with a damaged image, an area that does not seem to have been investigated yet in the relevant literature. The purpose of the paper is to record the supporting activities in culture of the Greek banks and explore the public’s attitude towards them. The research method combines a content analysis on the banks’ websites and published annual reports to specify their actions in culture, and a structured survey to investigate the evaluation of these actions by the public. The findings of this study reveal that the Greek banks pay much attention to the support of culture. These activities have a positive impact on the public’s attitude towards them, but not on customer loyalty.

Application of Big Data Analytics for Decision Making in Digital Marketing

The growing development of technology gave birth to the existence of big data that can store a very large amount of information. The presence of big data provides opportunities for businesses. Business owners can utilize big data to generate data that can be used to provide an overview as a basis for decision making in conducting digital marketing activities. The method used is the documentation method with a qualitative approach. The data used is secondary data derived from various search engines such as Google Scholar and PubMed. Data analysis using the Miles and Huberman interactive model includes data condensation, data display and conclusions drawing. The results show that the application of big data analysis in digital marketing combines technological advances with a deep understanding of consumer behavior, enabling companies to optimize marketing strategies, improve operational efficiency, and respond more quickly to market changes, as well as make more informed decisions and improve corporate image, becoming the key to success in facing competition in today's increasingly complex and dynamic market.

Analisis Perbandingan GCG Pada Kinerja Keuangan Perbankan Syariah Dengan Perbankan Konvensional

The implementation of Good Corporate Governance in banking is expected to affect banking performance, because the implementation of Good Corporate Governance can improve financial performance. After the issuance of the Indonesian Banking Regulation (PBI) Number 8/4/PBI/2006 which was later amended by Bank Indonesia Regulation Number 8/14/PBI/2006, it became clear how good and correct Good Corporate Governance practices are. All banking companies are competing to improve corporate image through their respective Good Corporate Governance Reports. It is certain that there are differences between the implementation of Good Corporate Governance between conventional banking and Islamic banking. Because seen from the banking goals are definitely different. The purpose of this study is to see whether there is a difference between the implementation of Good Corporate Governance in conventional banks and Islamic banking. And the result is that the implementation of Good Corporate Governance in the banking industry is actually the same, both conventional banks and Islamic banks because it has been regulated by Bank Indonesia. The implementation of Good Corporate Governance begins with a vision and mission of the company which is then adjusted to the applicable laws and regulations. Then there is an additional organizational structure for Islamic banks in the implementation of Good Corporate Governance with the formation of the Sharia Supervisory Board and the National Sharia Council. Both of them serve as special supervisors of Islamic banks. Apart from that, the difference lies in the corporate culture.

Strategy for SME Business Development at the SME Catering Academy Center in Bandung

This study aims to formulate a SME business development strategy at the SME Catering Academy Center in Bandung City. The research was conducted with a descriptive-qualitative approach. Analysis techniques using internal-external situation analysis, merging using the IE matrix, and formulating strategies using SWOT A series of situational analyses of the business environment and incorporation using the IE matrix led to the understanding that Bandung City's SME Catering Academy is in the 2nd quadrant of the IE matrix, with recommendations for a general hold and maintenance strategy. While the SWOT analysis yielded several more specific strategic recommendations, namely improving corporate image in the eyes of consumers, strengthening digital capabilities, strengthening existing networks and adding new networks with various parties, increasing working capital for operational financing, expanding distribution, improving the quality of company human resources and employee development, expanding existing markets, carrying out production planning, and improving cost efficiency.
 

Companies to promote CSR impact on employees: High‐performance work systems as a moderator

AbstractCorporate social responsibility (CSR) has been of much public concern in recent years. This study uses the Conservation of Resources Theory to discuss the measures that organizations can take to ensure that resources are not lost when they face institutional pressures. We distributed questionnaires to Taiwanese small‐ and medium‐sized enterprises (SMEs) in two phases. The results reveal the following measures pertinent to enterprise management bodies: (1) SMEs faced with external institutional pressure must promote CSR strategies to secure existing organizational resources; (2) spreading awareness on and taking actions for CSR promotion by SMEs, in response to changes in the external institutional environment, can improve corporate image and increase employees' intention to stay; and (3) measures concerning high‐performance work systems can help unleash the full potential of human resource management and facilitate enterprises to introduce CSR. Some important theoretical implications emerge in this study. Based on the Conservation of Resources Theory, we argue that the stressor faced by SMEs is not a threat, but a factor that creates or preserves organizational resources. Through the application of this theory, we enrich the CSR model. Further, the feasibility of high‐performance work systems, as a moderator of institutional pressure, is determined.

An Analysis of the Effect of the Social Dimensions of CSR on Corporate Image (A Study on Taman Nivea Family Care of PT Beiersdorf Indonesia)

The implementation of Corporate Social Responsibility (CSR) in Indonesia is stipulated in Article 74 section 4 of Law number 40 of 2007. In addition to fulfilling legal aspect, CSR can be used as a strategy to improve company’s image. The purpose of this quantitative research is to assess the effect of the social dimensions of CSR on corporate image by conducting a study on Taman Nivea Family Care, which is the CSR of PT Beiersdorf Indonesia. The sample of this research was selected using purposive sampling with the criteria of (1) people who live in Greater Malang area (Malang city, Malang regency, or Batu city), (2) people who have visited Taman Nivea Family Care, (3) people who know that Taman Nivea Family Care is the CSR program of PT Beiersdorf Indonesia. This study uses primary data obtained from questionnaires and analyzed using multiple linear regression. This study finds that the social dimensions of CSR, i.e. society, corruption, public policy, anti-competitive behavior, and compliance, significantly influence the corporate image of PT Beiersdorf Indonesia. In general, the social dimensions of CSR have 55% influence on corporate image, while the remaining 45% is influenced by other variables outside the study. This indicates that the implementation of CSR to sustainably support social life is quite relevant to improve corporate image.