When I began my career as an academic in 1971, the mantra to which all assistant professors paid homage was publish or perish. Until an assistant professor received tenure, publishing in respected peer-reviewed journals was his or her motivating force. Of course, we were not told which journals were unacceptable or how many publications were necessary to be anointed with tenure. Teaching was said to be an important decision criterion for tenure, but we all recognized that the administrators’ forewarnings were primarily lip service. It appeared that the direction of graduate students, especially their inclusion in publishing, carried more weight than the in-class teaching of undergraduates. After all, the mentoring of graduate students is an important teaching responsibility. Thus, an assistant professor’s success with graduate students was used to offset a reputation for mediocrity in undergraduate instruction. The tenuring of an assistant professor who had a reputation for substandard undergraduate teaching, but who was a whiz in terms of publishing, was justified through the rationalization that he or she would improve in the teaching arena. This excuse was generally sufficient to sway the fence sitters on the promotion and tenure committees. Publishing artistry was enough to keep an assistant professor from perishing, academically speaking. In 1971, where in the promotion and tenure mix was the matter of attracting external research funds? It was certainly a factor, but much less important than publishing. It was more on par with undergraduate teaching. Cornering contracts was secondary, at best, and gained its weight primarily because it provided support for both publication page charges and graduate students, who of course were helpful in the publishing process. At that time, attracting external funds was not viewed as a measure of the ability of the assistant professor to successfully compete with those at peer institutions. Of course, this philosophy narrowed the focus of the assistant professor toward publishing. Tenure amounted to a single-criterion decision process: publish or perish. Times have changed! Thirty-plus years later, a multidimensional decision framework is the basis for tenure decisions. Undergraduate teaching is now given more than lip service, but probably not as much weight as it deserves. Publishing in peerreviewed journals remains an important factor, but the pursuit of the almighty dollar has become more important than it was in the past. External research contracts have become a primary bellwether criterion for promotion and tenure. As pointed out by Derek Bok ~2003!, scientific research has become one of higher education’s four important commercial activities. Access to funds through research enables the assistant professor to attend national conferences, where he or she can network and begin to gain attention in his or her narrow specialty. Leadership in the profession will be an important criterion to become a full professor, and so for the awarding of tenure, the ssistant professor must show that he or she is making progress