Communication is necessary all the time within an organization, whether for training, a meeting, or even a small instruction, good communication is essential. The most important aspect of communication is not just what the communicator is saying, but how the listener is receiving that communication and whether it is assertive enough to lead to exactly what was requested; otherwise, it can result in rework for both parties. Communication is fundamental for any type of organization; however, when it is done incorrectly, it can harm the productivity of employees and consequently the company's results. Thus, this research aimed to identify the communication channels between leaders and subordinates, the impacts on subordinates' productivity, and areas for improvement to achieve more assertive communication within organizations. This research highlights the importance of communication, but also the assertiveness of this communication between leaders and subordinates. In this way, it was concluded that there is a need for measures to improve the assertiveness of communication in organizations, in order to achieve goals and objectives. Through research with 24 interviewees, who work as leaders and subordinates in large multinational companies in the city of São Paulo, it was observed that assertive communication is extremely important and can have a positive or negative impact on their activities.
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