PurposeIn Filipino culture, children often take on the role of family “breadwinner,” providing financial support and sharing family responsibilities. However, this role is typically viewed narrowly as that of a financial provider. To address this, this study explores the “Tagapagtaguyod na Anak,” aiming to offer a more nuanced and culturally relevant understanding of the broader responsibilities and dynamics involved in this role within Filipino families.Design/methodology/approachThis exploratory study focused on single adult children aged 18–29 years and middle-aged parents aged 40–60 years old. Data were collected through semi-structured interviews and analyzed thematically to explore the phenomenon of “Tagapagtaguyod na anak.”FindingsThe findings reveal that “tagapagtaguyod na anak” provide financial, emotional and social support to their families. This role is shaped by parental expectations and the child’s volition. This role develops out of necessity and is influenced by the child’s understanding of family needs, a sense of responsibility, family values and gratitude (Utang na Loob). Implications for tagasalo personality and societal norms and intergenerational family dynamics are also discussed.Originality/valueThis study delved into the concept of “tagapagtaguyod na anak” in Filipino families, distinguishing it from the “tagasalo personality” identified by Carandang (1987) and Udarbe (2001). It highlights the distinct responsibilities of this role, emphasizing the influence of cultural norms, gender expectations and socioeconomic factors. Hence, it offers valuable insights into the Filipino family dynamics.
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