The purpose of this study was to identify the prospected factors affecting undergraduate university students' academic achievement. This study adopts a qualitative approach to explore the lived experiences and perceptions of university students regarding the factors that impact their academic achievement. The study's general population includes all of Punjab's universities and education departments. Purposive sampling was used to select the desired participants for the interview, and 10 participants were chosen. A semi-structured interview was used to gather qualitative data. Participants' interview responses were transcribed for qualitative data analysis, and thematic analysis was performed. Seven main themes (e.g., family, environment) and all sub-themes were categorized into positive (e.g., Supportive family, self-drive) and negative factors (e.g., Performance anxiety, holistic environment at home). The findings have implications for educators, policymakers, and students. The results may serve as a guide for students and education institutions seeking to raise university students' academic achievement.