Implementation Of Promotion Activities Research Articles

Implementation Of Promotional Activities for Seuhah Snacks at The Seuhah Festival 03 Event

The culinary world is closely related to tourism. This sector is utilized by businesspeople as activities in all fields return to normal. In accordance with its instinct to meet food needs, its potential needs to be utilized as much as possible. Various culinary events began to be carried out along with the disappearance of social restrictions. The situation analysis in this community partnership program is focused on the introduction of Seuhah snacks and the achievement of business targets from PT Wibawa Karya Abadi in Seuhah Festival Level 03. Business activities must always be followed by the preparation of a solid strategic plan, to achieve sustainable company success. The role of AKPAR NHI Bandung as a partner is to implement promotional activities in the event. A promotional strategy is needed in marketing an event with the implementation of promotional activities. Promotional activities through advertising go well and using social media platforms will be more in touch with the target market. Likewise, personal selling, direct marketing, sales promotion supports the event according to the expected target. In sales promotion activities, the impact on consumer visits and consumption at the Seuhah 03 hawker festival is more significant. In addition, public relations activities through organizing competitions involving many parties are an indicator that the implementation of these promotional activities is effective.

The future of apitourism in Iran based on critical uncertainty approach and DEMATEL/COPRAS techniques

PurposeApitourism is a form of tourism that deals with the culture and traditions of rural communities and can be considered one of the most sustainable methods of development and tourism. Accordingly, this study aims to identify the key factors and plausible scenarios of Iranian apitourism in the future.Design/methodology/approachThis study is applied research. For this purpose, first, by examining the theoretical foundations and interviewing experts, the key factors affecting the future of Iranian apitourism were identified. Then, using a binomial test, these factors were screened. Both critical uncertainty and DEMATEL techniques were used to select the final drivers.FindingsTwo drivers of “apitourism information system and promotional activities” and “organizing ecological infrastructure” were selected for scenario planning using critical uncertainty and DEMATEL techniques. According to these two drivers, four golden beehive, expectancy, anonymous bee and black beehive scenarios were developed. Each scenario represents a situation for apitourism in the future. According to the criteria of trend compliance, fact-based plausibility and compliance with current data, the “Black Beehive” scenario was selected as the most likely scenario. The “Golden Beehive” scenario shows the best case in terms of apitourism information system and implementation of promotional activities and organizing and providing ecological infrastructure. The “Black Beehive” scenario, on the other hand, describes an isolated and vulnerable system.Originality/valueDeveloping plausible Iranian apitourism scenarios helps key stakeholders and actors develop flexible plans for various situations.

PELAKSANAAN KEGIATAN PROMOTIF SANTUN LANSIA DI PUSKESMAS KECAMATAN CILINCING, JAKARTA UTARA PADA TAHUN 2019

The elderly diseases are generally degenerative diseases, the handling requires a long time and high costs, so that it will be a very heavy burden for the government. The Puskesmas Santun Lansia is a health center that provides comprehensive health services to the elderly population, which includes promotive, curative, preventive, and rehabilitative services. Health care for the elderly give priority to quality promotion and prevention. This study aims to evaluate the process of implementing the promotional activities of Santun Lansia at the Cilincing District Health Center and what are the supporting and inhibiting factors in the implementation of this activity. This research is a formative evaluation research on the Promotional Activities of Santun Lansia which is still running until the end of 2019. This research uses a qualitative research approach with purposive and snowball techniques sampling. The informants of this study consisted of program Staff at the Puskesmas, Elderly Cadres, and Elderly Assistants. Data collection was carried out through document and literature search, observation, and in-depth interviews. The results of this study indicate that the implementation of promotional activities at the Santun Lansia Community Health Center in 2019 has gone according to plan and is felt to be useful by the elderly and it is hoped that it can continue.

The Influence of Promotion and Distribution Accuracy on Consumer Purchase Interest in PT. Enzym Bioteknologi Internusa

The implementation of promotional activities carried out by the company includes advertising, sales promotion, personal sales, and publicity. This study aims to determine the effect of promotion and accuracy of distribution of consumer buying interest at PT. Enzym Biotechnology Internusa. The method used was explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study have a significant influence on consumer buying interest of 41.1%, hypothesis testing obtained significance 0,000 <0.05. The accuracy of the distribution has a significant effect on consumer buying interest by 39.1%, the hypothesis test obtained a significance of 0,000 <0.05. Promotion and accuracy of distribution simultaneously have a significant effect on consumer buying interest of 50.2%, the hypothesis test obtained significance of 0,000 <0.05.

EVALUASI DAN REFORMULASI STRATEGI PROMOSI FESTIVAL PARADE PESONA KEBANGSAAN KABUPATEN ENDE, NUSA TENGGARA TIMUR

The implementation of the tourism festival event is one way to promote tourism potential. In addition to the purpose of tourism promotion, the festival is held to increase the number of tourist visits, increase local revenue, and provide economic income for the local community. Since 2015, the Ende Regency government through the Tourism Office has conducted a tourism event. The event was the “Festival Parade Pesona Kebangsaan (FPPK)”. This festival has aims to promote tourist attraction objects in Ende Regency as well as to commemorate the history of the birth of Pancasila which was sparked by Bung Karno during his exile in Ende (1934-1938). “Festival Parade Pesona Kebangsaan” is not yet perfect and still needs a lot of improvement. The implementation of promotional activities and tourism promotion is also still limited to the implementation of formalities and without good preparation. The focus of this research is the evaluation and reformulation of the promotion strategy of the “Festival Parade Pesona Kebangsaan” in Ende Regency, which is divided into the identification and analysis of the factors that influence the activities of the “Festival Parade Pesona Kebangsaan”, as well as the evaluation and reformulation of the promotion strategy to perfect the next program of activities. This study uses a descriptive-analytic method with a qualitative approach that aims to describe and evaluate and reformulate the promotion strategy of the “Festival Parade Pesona Kebangsaan” in Ende.

STRATEGI BAURAN PROMOSI DALAM MENINGKATKAN JUMLAH MAHASISWA BARU TAHUN AKADEMIK 2017/2018 POLITEKNIK TMKM KARAWANG

Basically promotion needs at an educational of institution. Remember, market development and competition more strict. Promotion of strategy to be spearhead a marketing plan. That is more impotant in an educational of institution. The educational of institution has been planning the purpose, and can to do that.
 Author researched at Politeknik TMKM. The purpose of research knowed the strategy and implementation of promotion activities at the Politeknik TMKM. The subject in research was Director of Politeknik TMKM and Team of Promotion New Student Reception as information. The object was about implementation promotion, its limited on promotion of Politeknik TMKM at 2017/2018. The method used qualitative descriptive, it described and analized data was collected. And than data collection method was interview and documentation.
 The result research described method of promotion mix strategy. The promotion mix staretgy used combination of promotion, like as personal selling, mass selling, sales promotion, public relations, and direct marketing. Publication of media used socialization or presentation in front of class with brochure and questionnaire as promotion support, scolarship program and banner. The receiption of new student was hoped to increase used promotion tools and publication media in 2017/2018 year as many as 200%.

A Determinação do Orçamento da Comunicação de Marketing em Grandes Anunciantes

O objetivo do estudo analisar os critrios e processos adotados pelas empresas para a determinao do oramento da comunicao. De forma especfica, pretende-se identificar como as empresas organizam o sistema de deciso do oramento e lidam com os cortes de verba ao longo do processo de implementao das atividades promocionais. Os dados da pesquisa emprica foram coletados por meio de entrevistas em profundidade realizada com profissionais da rea de comunicao de dez empresas pertencentes ao ranking dos 300 maiores anunciantes do Brasil. Como tcnica de anlise dos dados optou-se pela anlise de contedo. Os principais resultados apontaram a pouca ou nenhuma participao do gestor da comunicao na deciso final do oramento da rea, a falta de critrios para justificar os cortes de verba durante o perodo promocional e a adoo por boa parte das empresas dos mtodos de julgamento e percentual de vendas para determinar o valor do oramento da comunicao.

Evaluating the Optimal Travel Service Planner by Using the Network Model for the Tourism Industry

Travel service planners (TSPs) are mostly concerned about reducing the travel quality perception gap and enhancing customer value and loyalty. Based on the customer perspective and the 4P marketing theory, this study summarized criteria based on literature review and the Delphi method, and constructed a network selection model using the analytic network process and expert questionnaire survey. Three TSPs were used to validate the proposed model and select the optimum service provider. The results revealed that the main criteria in selection of the optimum TSP are the degree of coordination in product price, meeting customer needs, product quality and service and the implementation of promotional activities. In this study, the optimum planner was TSP2. The network analysis for decision-making could help consumers or clients evaluating the TSPs. Moreover, the proposed model could provide consumers or clients with an effective tool for selecting the optimum TSP.