Implementation Of Innovative Solutions Research Articles

Новітні технології в екологічно безпечних полімерних покриттях: дослідження, технології, перспективи

The scientific work is aimed at the study of environmentally friendly polymer coatings in the automotive industry, which constantly attracts the attention of scientists and practitioners. The article analyzes the current state of technology in this area, reviews the latest research and technological developments, and discusses their prospects for implementation in production. Starting with a review of the latest research on paints and coatings, the paper goes on to discuss self-healing materials and microcapsules that have the potential to create resistant and durable coatings.The paper also discusses anti-corrosion coatings, which are an important part of protecting automotive structures from the effects of negative environmental factors. Particular attention is paid to the development of environmentally friendly polymer coatings that meet the requirements of sustainable development and reduce the environmental impact of the industry on the environment.In addition, the latest trends in the industry are analyzed, which allows us to predict further directions of technology development and implementation of innovative solutions. The work has important practical application in the automotive industry, contributing to improving the quality of automotive coatings protection against corrosion and extending their service life in various operating conditions. The work is aimed at highlighting relevant aspects of research in the field of environmentally friendly polymer coatings and provides a valuable contribution to the development of this important industry. The results will improve the quality and duration of corrosion protection of paintwork, metal structures and other products.The use of the latest materials and technologies in the manufacture of coatings is driven by the need for their environmental friendliness, efficiency and durability. However, the introduction of some new technologies faces limitations, in particular, related to their economic feasibility and scalability. In this regard, further research is needed to optimize technologies and materials to achieve greater efficiency in road transport.

Genomic surveillance strategy. Problems and perspectives

The topic of epidemiologic surveillance is one of the basic concepts in the theory and practice of epidemiologic science. In Russia, generalization of the accumulated factual material and theoretical developments have allowed us to formulate a number of provisions on the nature of the epidemic process. The pandemic of a new coronavirus infection has forced adjustments in all spheres of society, including the activities of the infectious disease epidemiological surveillance system, requiring the development and implementation of innovative solutions. Based on the experience of prompt response to the tasks set by the COVID-19 pandemic, the authors raised the problem of development and implementation of a system of molecular genetic monitoring for pathogens of emerging and re-emerging infections as a priority vector of epidemiological surveillance development. The introduction of modern molecular biological technologies for the identification of pathogens with epidemic potential, taking into account their genetic diversity, into the system of epidemiologic surveillance has been substantiated based on the experience of using platform solutions created by the Central Research Institute of Epidemiology of Rospotrebnadzor. The strategy of genomic epidemiologic surveillance as a powerful tool to ensure readiness for response measures and management of the epidemic process by implementing and adjusting preventive and anti-epidemic measures was developed. The Russian platform for aggregation of information on virus genomes (VGARus) developed at the Central Research Institute of Epidemiology of Rospotrebnadzor as a technological, scientific, organizational and infrastructural base of genomic epidemiological surveillance, acting as an interdepartmental consortium, has been introduced into practice. The efficiency of VGARus was shown to assess the mutational variability of SARS-CoV-2, the influence of evolutionary development of circulating pathogens on the characteristics of the epidemic process, the implementation of operational and retrospective analysis of morbidity and prediction of the spread of genetic variants of pathogens.

Liderança no processo de inovação colaborativa no setor público: uma revisão integrativa

Abstract Increasingly interconnected contemporary societies face complex problems that impact people’s lives and demand collaborative innovative solutions. In the public sector, managers have shown a growing interest in collaboration to stimulate the development and implementation of innovative solutions. Despite this, the field of research on the role of leadership in this process is still incipient. This work aims to build a synthesis of the literature on the role of leaders in collaborative innovation processes in the public sector. The generation of a thematic map reveals two macro themes - roles and actions of leaders - associated with six themes: meta-governance, three-dimensional performance, observing basic requirements, restructuring the organization, overcoming obstacles, and exploring the drivers. This framework outlines how public leaders can act to engage in the development of more effective collaborative innovations for society. To review the evidence, it is also recommended that the profile of public leaders indicated to stimulate collaborative innovation processes to be more proactive and less attached to formalisms, should act as a meta-governor to convene, orchestrate, facilitate, regulate, mediate, and catalyze the processes of innovation.

Development of digital infrastructure and blockchain in Ukraine

Purpose.To determine the role of digital infrastructure in the context of the digital transformation of Ukraine and to analyze the possibilities of applying blockchain technologies. Methodology. To achieve the set goal, various research methods, including analysis and synthesis for illuminating the economic essence of digital infrastructure, were employed as well as statistical methods for analyzing global trends in information and communication technology development. Inductive, deductive, and abstract-logical methods were used to support the conclusions. Findings. The research results encompass several significant findings. Firstly, various definitions of the digital economy were analyzed, leading to the proposal of an original definition that takes into account the peculiarities of the Ukrainian context and aligns with contemporary trends in digital technology development. Key sectors of economic activity were highlighted where the implementation of digital technologies holds the greatest potential within the context of digital transformation. Special attention was given to sectors where the use of digital tools can have a decisive impact on the development and competitiveness of enterprises. The authors emphasized strategic tasks and instruments that would facilitate the creation of a conducive environment for the development of the digital economy in Ukraine. Additionally, the essence of blockchain technology was studied, and potential areas of its application in Ukraine were discussed. Significant focus was placed on aspects of ensuring cybersecurity and data protection, which are critical in the context of blockchain utilization. Originality. The introduced original definition of the digital economy places a primary emphasis on the implementation and actual utilization of digital technologies across various spheres of human activity. A comprehensive set of measures for the development of digital infrastructure in Ukraine was proposed, including the enhancement of legislative regulation, creation of favorable conditions for the IT sector to accelerate the adoption and implementation of innovative solutions, development of digital infrastructure, coordination between educational and industrial sectors, nationwide Internet coverage to ensure equal opportunities for all citizens, attracting foreign investments, and utilizing blockchain technology for data protection (a critical aspect of state governance) and the intensification of digitizing administrative and public services. Practical value. The obtained research results can serve as the basis for the creation of necessary institutional frameworks, fostering the further advancement of the information technology sector in Ukraine. This can be particularly beneficial for the development of the production of goods and provision of services geared towards innovation and quality improvement. Establishing an effective digital economy in Ukraine requires not only technological innovations but also appropriate institutional frameworks that support this process. Such development will enhance the country’s competitiveness on the international stage and contribute to the improvement of citizens’ quality of life. Ultimately, the establishment of an effective digital economy in Ukraine opens up new opportunities for innovative growth and national development.

The importance of resources in achieving the goals of energy companies

Abstract The fundamental transformation of the global energy sector challenges Polish energy companies to define new organisational goals. To a large extent, these objectives determine an energy company’s competitive position and ability to develop in the long term. However, achieving the set goals requires adequate resources. This paper mainly aims to identify and assess the resources used to achieve organisational goals in Polish energy companies. Based on a literature review and data collected from 110 Polish energy companies, the authors identified and assessed resources for achieving their organisational goals. The study confirmed that the organisational goals pursued by energy companies are interrelated. Analysis of the results of the basic organisational goals postulated by Polish energy companies showed that economic goals, such as “market share growth”, “implementation of innovative solutions”, and “quality of products/services”, are among the most important. The study showed that the resources held by energy companies are important for implementing separate organisational goals. Human resources received the highest rating and were considered of the greatest importance for the implementation of the goals of “sector development”, “uninterrupted energy supply”, and “sustainable development”. The paper assesses and discusses the characteristics of Polish energy companies’ organisational resources and organisational goals. The contribution of this study is the highlighted importance of resources in achieving the organisational goals of Polish energy companies. The main practical implication of this article is to stress the existence of links between the individual goals of companies in the energy sector and to highlight the importance of the different resource categories they possess for achieving specific objective bundles.

Sustainability of Business Models in Case of BSE Listed Firms

The depletion of natural resources and increased pollution represent an important problem that can greatly influence both the well-being of society and the security of its future. In this context, the concept of long-term and sustainable development is given even greater importance, through regulations that include in their scope more and more companies in which to implement and develop sustainable business models. The objective of this research is to illustrate the current practice regarding sustainability reporting, from the perspective of the most frequently approached themes regarding sustainable corporate growth. In the second plan, it is desired to outline an overview of the set of key words representative for the description of the sustainability aspects presented by the analyzed companies, which will thus contribute to increasing the degree of understanding of the concept, from the perspective of the many fundamental aspects captured. The analysis undertaken in the study is carried out at the level of a sample of companies listed on the Bucharest Stock Exchange (BSE) that are part of the BSE-NG index, specific to the energy and utilities sector. The basis of the research consists of 32 sustainability reports, analyzed between 2016-2022. The results of the undertaken study highlight the need for a more coherent and robust framework of non-financial reporting because in the analyzed reports a variety of topics are addressed, but presented unclearly, without making an exact delimitation between the main topics covered, considering the low level of the exclusivity indicator. The main reason is the way the content of the reports is structured, which addresses common issues in sections designed to approach specific topics. Also, the results highlight the fact that sustainability reports focus most of the time on the environmental aspects of the sustainable growth model, followed by the aspects regarding the alignment with the trends related to the innovative development, through the development and implementation of innovative solutions regarding the supply chain management.

Тhe teoretical principles of an innovative development of the territorial tourist systems

An article is devoted to an analysis and generalization of the theoretical foundations of the innovative development of territorial tourism systems. It has been noted that innovations are the key factor of changes in the tourism sphere, which allows them to increase the level of tourist’s attraction, increase profits, expand the range of tourist services and promote the tourist product on the international market. The approaches of defining tourism innovation concepts in the scientific literature analyzed have been. It has been concluded that versatile terminological approaches provide the possibility of a deeper understanding of the relevant concepts essence. Common in most definitions of the «innovation in tourism» concept is an idea of introducing new solutions and technologies that contribute to the tourism development. The author’s definition of innovations in tourism define it as ones that have an innovative nature and are intended to improve the quality of tourist services and ensure the tourism industry sustainable development as a whole. Such innovations can be of different types – from new technologies and products to new methods and approaches of managing the tourism industry. The implementation of innovative solutions helps to attract new customers, increase the tourism income industry and ensure its sustainable development. Since innovative activity in tourism is a systemic process, therefore it should be analyzed in the context of territorial, in particular, regional tourism systems. According to the results of practical experience of innovative activity in the tourism sphere, innovative aspects of thedevelopment of territorial tourism systems have been identified and characterized. Innovative development of territorial tourism systems is a process that requires constant improvement and the usage of new ideas and technologies. The use of innovative approaches can help to ensure the stable development of territorial tourism systems and their adaptation to the changing conditions of the tourist market. It has been concluded that innovation is a key factor in the development of territorial, create new tourist products and ensure more effective management of recreational and tourist territories.

Improvement of the Environment and Health in Terms of Governance of Slum Settlements through Collaboration Between Stakeholders

Slum settlements are the subject of this research, specifically how better stakeholder collaboration can lead to better environmental and health outcomes. The study's objectives are to (1) evaluate the effectiveness of stakeholder cooperation in improving the health of slum residents, (2) identify the obstacles to and opportunities for enhancing the environment and health of slum communities, and (3) assess the environmental and health conditions in slum settlements. Access to essential services and infrastructure, environmental pollution, and healthcare availability were all summarized using descriptive statistics. The findings emphasize the immediate need for comprehensive and collaborative approaches to tackling the pressing issues of poor living conditions and limited access to healthcare in slum settlements. Stakeholder collaboration, including that between the government, NGOs, CBOs, and the business sector, is also highlighted as being essential to improving slum dwellers' health and wellbeing. It was also determined that community-led projects, multi-sectoral approaches, and innovative solutions are essential to enhancing the quality of life in informal settlements and reducing health risks. Finally, the research highlights barriers to enhancing the environment and health of slum settlements, such as inadequate access to basic services, pollution, and economic and social exclusion. Taken as a whole, the results of this research stress the critical importance of multidisciplinary efforts to alleviate slums' myriad problems. Sustainable improvements in the environment and health of slum settlements can be achieved through the implementation of innovative solutions and the promotion of cooperation among stakeholders, lowering the disease burden in these communities and fostering social and economic inclusion.

Antecedents of innovative work behavior among leading physicians: Empirical evidence from German hospitals.

Healthcare professionals' innovative work behavior (IWB) plays a key role in the development and implementation of innovative solutions in hospitals. However, relevant antecedents of IWB have not been fully captured to date. This study empirically examines the relationships between proactive personality, collaborative competence, innovation climate, and IWB. Hypotheses were tested using a sample of 442 chief physicians from 380 German hospitals. The results indicate a positive and significant influence of proactive personality, collaborative competence, and innovation climate on IWB, with collaborative competence having a stronger influence on IWB than innovation climate. Managers should note that important resources for IWB are accessible through a variety of actors and relationships. To leverage these resources and thus promote IWB, more emphasis should be placed on an employee's network.

JUSTIFICATION OF THE NECESSITY OF CREATING AN ADAPTIVE MECHANISM FOR THE DEVELOPMENT OF THE AGRICULTURAL SECTOR IN CONDITIONS OF UNCERTAINTY

The article is devoted to the development of a modern model of the adaptive mechanism of management by branches of the national economy, on the basis of which a systematic analysis was carried out on the example of the agrarian sector of the economy of Ukraine in the field of economic security (food security) management, which should give hope for the possibility of increasing the efficiency of the functioning of business entities, using a systematic approach in the implementation of innovative solutions in the social and organizational and economic policy of the development of the industry, as the foundation of the economy of Ukraine. It has been proven that the functioning of an agrarian entity of entrepreneurial activity in a dynamic, constantly transforming environment requires not only economic transformations, but also partnership, managerial, competitive and other communicative transformations, in order to obtain undeniable advantages in the market of agricultural products, to build a promising and effective bridgehead for expansion into global food markets and maximum prevention of possible risks that regularly arise in the external and internal environment. Therefore, it becomes obvious that the speed of these changes requires anticipatory action. It is necessary to realize that the slightest delay can throw any successful agricultural enterprise into the category of outsiders. And therefore, for the effective functioning of an agricultural enterprise, it is necessary to have its own and timely adequate policy, with the possibility of adaptation to the environment. That is why it is advisable to build the activities of agricultural enterprises on the basis of rational adaptive development, which will take into account modern trends and the most promising directions, as well as trends of European and global development of the agricultural sector.

Tackling pandemic‐related health grand challenges: The role of organizational ambidexterity, social equality, and innovation performance

AbstractThe outbreak of COVID‐19 has brought the world to a standstill, with severe consequences on economic and health systems, requiring the identification and implementation of innovative solutions. This study's aims are threefold: first, to examine the impact of balanced and combined dimensions of ambidexterity on for‐profit organizations' innovation performance related to pandemics; second, to uncover whether and to what extent such innovation performance contributes to tackling global health grand challenges (i.e., mortality rate, risk of infection, and life expectancy) associated with pandemics; and, third, to investigate the moderating role of social equalities in health in the relationships between innovation performance and health‐related outcomes associated with pandemics. To uncover how for‐profit firms tackle the health‐related consequences of pandemics, we examine whether they have introduced product innovations to the health sector, defined as the market introduction of a new or significantly improved good, that have helped address the health challenges associated with the COVID‐19 pandemic. Using a panel dataset (1974–2020) with 15,062 firm‐year observations from the United States, we show that both the separate and the synchronous implementation of the balanced and combined dimensions of ambidexterity have a strong positive effect on firms' innovation performance and, particularly, innovation initiatives related to the pandemic. The results also reveal that innovation activities (i.e., granted patents and citations focused on COVID‐19) negatively affect mortality rate and risk of infection, as well as the positive impact of innovation on increasing life expectancy, with social equalities in health moderating this relationship. Taken together, we make novel contributions to the literature on how to tackle the health‐related consequences of pandemics through innovation and provide actionable managerial guidance on how firms can enhance innovation performance.

ГРАНТОВІ ПРОГРАМИ ЄВРОПЕЙСЬКОЇ КОМІСІЇ ЯК ІНСТРУМЕНТИ РОЗВИТКУ: МОЖЛИВОСТІ ТА БАР’ЄРИ

The article examines the main grant tools of the European Commission for the development of small and medium-sized businesses, representatives of executive power and local self-government, education and medicine. The main possibilities of using European grants for community authorities and entrepreneurship of Ukraine are outlined. The main and largest grant programs from the European Commission are described: Horizon Europe (HORIZON), Creative Europe (CREA), Erasmus+ (ERASMUS+), Digital Europe Programme, EU4Health Programme, Program for the Environment and Climate Action, Single Market Programme. The prospects of using grant instruments within each program are demonstrated. Emphasis is placed on their priorities and areas of support for the projects of authorities, local governments, representatives of business and the public sector in the member countries of the European Union and program partners. The main goals and tasks of each program are highlighted, with the areas of support in Ukraine highlighted. The sluggish process of participation of representatives of small and mediumsized businesses, local self-government bodies, executive authorities and organizations of the non-profit sector in grant programs of the European Commission is analyzed. The reasons for the non-active use of grant, irrevocable, targeted assistance from the highest executive body of the European Union are emphasized, namely: the lack of understanding among potential grant recipients about who can receive a grant for what and how, an acute shortage of professional project managers, grant writers and fundraisers, obligation of partnership. It is concluded that the involvement and use of grant instruments of the European Commission by representatives of small and medium-sized businesses, bodies of executive power and local self-government, representatives of civil society organizations, educators and doctors is an effective tool for their development, implementation of innovative solutions, interaction with partners from the European Union, as well as strengthening the spheres of economy, education, health care of Ukraine. Overcoming barriers and obstacles is possible under the condition of broad informational support from representatives of programs in Ukraine, national contact points, authorities and mass media.

Significance of biopolymer-based hydrogels and their applications in agriculture: a review in perspective of synthesis and their degree of swelling for water holding.

Hydrogels are three-dimensional polymer networks that are hydrophilic and capable of retaining a large amount of water. Hydrogels also can act as vehicles for the controlled delivery of active compounds. Bio-polymers are polymers that are derived from natural sources. Hydrogels prepared from biopolymers are considered non-toxic, biocompatible, biodegradable, and cost-effective. Therefore, bio-polymeric hydrogels are being extensively synthesized and used all over the world. Hydrogels based on biopolymers finds important applications in the agricultural field where they are used as soil conditioning agents as they can increase the water retention ability of soil and can act as a carrier of nutrients and other agrochemicals. Hydrogels are also used for the controlled delivery of fertilizer to plants. In this review, bio-polymeric hydrogels based on starch, chitosan, guar gum, gelatin, lignin, and alginate polymer have been discussed in terms of their synthesis method, swelling behavior, and possible agricultural application. The urgency to address water scarcity and the need for sustainable water management in agriculture necessitate the exploration and implementation of innovative solutions. By understanding the synthesis techniques and factors influencing the swelling behavior of these hydrogels, we can unlock their full potential in fostering sustainable agriculture and mitigating the challenges posed by an ever-changing environment.

Державне регулювання розвитку інноваційно-інформаційних технологій у сфері фінансових послуг

The development of innovative information technologies in the modern world has become a necessity for improving the efficiency of activities of financial institutions and improving the quality of financial services provided to economic agents. The State plays an important role in creating a favorable environment for the implementation of such technologies. However, the introduction of innovative technologies by financial institutions is associated with risks that require the State-based regulation to ensure the stability and reliability of functioning of a financial system. The article discusses the issues of improving the State-based regulation of the processes of development and introduction of information and innovative technologies by financial institutions in Ukraine. Particular attention is paid to the substantiation of the need for such regulation. It is determined that the construction of a model of such regulation should be based on the balance of interests of financial institutions, their desire to implement digital technologies for their own development, on the one hand and, on the other hand, their clients, who want to be sure that their personalized information will not be made public to third parties thus leading to a loss of financial resources. The article fragmentarily analyzes the current trends in the development of banking and non-bank financial institutions, describes the transformation processes that have taken place in the model of the State-based regulation of financial institutions in Ukraine. As a result, taking into account the current objective processes of digitalization of both the activities of financial institutions and public authorities that regulate them, measures for the formation and ensuring the effectiveness of the State-based regulation on the introduction of information and communication technologies by financial institutions are proposed, namely: creation of a transparent and open regulatory environment; ensuring a high level of cybersecurity and protection of the customers’ personal data; promoting active cooperation between the State-based regulators, financial institutions, and public organizations for the development and implementation of innovative solutions in the field of balanced use of such technologies.

ТУРОПЕРЕЙТИНГОВІ ІННОВАЦІЇ У СФЕРІ ЕКСКУРСІЙНОГО ТУРИЗМУ: ВИКЛИКИ ТА ПЕРСПЕКТИВИ

The article delves into the exploration of tour operating innovations utilized to foster the growth of excursion tourism. In this comprehensive analysis, various aspects are examined, encompassing cutting-edge technologies, novel marketing and promotional strategies, the utilization of online platforms, and digital solutions. These innovations are aimed at augmenting the quality and accessibility of excursion services. The article places significant emphasis on distinguishing traditional tour operating services from the avant-garde approaches within the realm of excursion tourism, particularly within the context of contemporary tourism development. One of the key findings of the study is that innovative approaches in excursion tourism exhibit distinct characteristics, such as heightened flexibility, individualization, and personalization of services. Additionally, interactive technologies play a pivotal role, facilitating immersive experiences for tourists. Another noteworthy aspect is the involvement of the local community in the organization and execution of excursions, fostering a deeper connection between tourists and the destination. Furthermore, the article sheds light on the imminent challenges that tour operators may face when implementing these innovations within the excursion tourism sector. Potential hurdles include technological and organizational barriers that may arise during the transition to new business models and the adoption of new information systems. Despite these challenges, the article emphasizes the prospects and opportunities that arise for tour operators through the integration of innovation in the development of excursion tourism. These prospects encompass an array of advantages, such as the ability to enhance service quality, attract new target tourist groups, and leverage data analytics to optimize marketing efficiency and route planning. In conclusion, the article affirms that the implementation of innovative solutions in the operations of tour operator companies in Ukraine yields several potential advantages. These encompass heightened competitiveness, increased profitability for tour operators, and an overall improvement in tourist satisfaction, ultimately enhancing their travel experiences.

INCREASING THE EFFICIENCY OF TRANSPORT AND LOGISTICS PROCESSES THROUGH OPTIMIZATION OF VEHICLE CONTROL SYSTEMS

With the growth of production volumes of transport products, the effective management of the logistics costs of the enterprise forces us to look for new approaches in the management of enterprise resources. Logistics costs are directly dependent on logistics operations in the supply chain. Optimizing the logistics costs of an enterprise in the new competitive environment involves the search and implementation of innovative solutions in the field of transport technologies. The article discusses the development of methods for improving the efficiency of transport and logistics processes by optimizing the logistics costs of the enterprise, through the optimization of vehicle control systems.
 Purpose – development of a methodology for assessing the effectiveness of ISAS.
 Method or methodology of the work. The article used mathematical and statistical methods of analysis.
 Results. The most informative parameters for evaluating the functioning of ISAS were determined, which should include a calculated assessment of power, economic, environmental and reliability indicators for various control modes or their combinations, as well as for various operating modes.
 Scope of the results. Applied research in the field of evaluating the effectiveness of transport and logistics processes; carrying out research work aimed at creating new science-intensive technologies for optimizing transport and technological systems.

Роль креативного менеджменту у формуванні творчого потенціалу підприємства

Modern business trends create new requirements for the use of innovative tools for searching and generating ideas in order to increase the efficiency of enterprises. It is creativity that contributes to the personal and professional self-development and self-improvement of the company’s employees. Analyzing the research of recent years in the field of management, it can be emphasized that in order to achieve important organizational results, such as innovation, growth and management success, it is creativity that is important. Key industries in the creative economy include: advertising, architecture, arts and crafts, design, fashion, film, video, photography, music, performing arts, publishing, research and development, software, computer games, electronic publishing, television and radio. The era of informational and intellectual development became the era of the XXI century, which was marked by the transition from rationality to creativity. The concept of the “creative class” offers a new way of understanding the mechanisms of wealth creation. In the period of the “post-industrial” economy, the new driving forces of economic development are the “super creative core” (including artists, designers) and “creative professionals” (including managers, lawyers). Organizational management is complex and multidimensional in nature. It combines a number of elements, activities and processes aimed at achieving the organization’s goals. Amidst a rapidly changing business landscape, organizations are moving forward from the classic criteria of cost and performance to integrating creativity and innovation for overall efficiency. Such integration involves the study and implementation of concepts at different functional levels of management for the development of the creative potential of enterprises. Development of creative solutions at the enterprise involves market research and analysis, generation of new ideas, evaluation of alternatives and implementation of innovative solutions. Creative management is what is needed in the 21st century in order for the business to stay afloat and maintain its competitive advantage. The main skill that managers are looking for in skilled workers today is creativity. Creativity management ensures the development of an individual's creative skills, his ability to generate fundamentally new ideas and bring them to a concrete result. That is why the achievement of the goals and objectives of creative management requires improvement of the tools for the development and implementation of innovative solutions.

Отраслевая инновационная политика как совокупность стратегических инструментов и механизмов инновационного развития

The article considers methodical approaches to the development and implementation of innovation policy in Russia. It introduces an analysis of the current state of domestic sectoral innovation policy, its regulatory and legal framework, levels, institutions, criteria, and performance indicators. The author believes that the low innovation activity of economic agents in Russia is caused by the poor theory and methodology of innovation policy, which also affects the innovative potential of the domestic economy. The current sectoral mechanisms of support and implementation of innovative solutions is also ineffective. The author reviewed available publications on innovation policy and various strategic documents, as well as analyzed the foreign experience of sectoral innovation policy. The paper also contains a diachronic analysis of the innovation policy in Russia. The author developed a matrix approach to innovation policy mechanisms in terms of levels, strategic perspectives, and implementation. This simple and visual three-vector matrix provides an efficient analysis of mechanisms of sectoral innovation policy.

СПОЖИВАЦЬКА ЛОЯЛЬНІСТЬ ЯК МАРКЕР ЕФЕКТИВНОСТІ СТРАХОВОГО БІЗНЕСУ В УМОВАХ ДІДЖИТАЛІЗАЦІЇ СТРАХОВОГО РИНКУ

Introduction. The deep dissemination of information technologies into all spheres of social life, including economic life, was caused by fundamental changes in the marketing environment due to the introduction of the latest tools and approaches in the formation of relationships with customers. Insurance companies are no exception in this matter, and they consider, first of all, the use of digitization processes in most business processes as a driver of their development, in particular, when maintaining the client portfolio. By the way, the latter has always been in the center of attention of insurers, and not only in conditions of widespread digitalization of the company's business processes. The purpose. The purpose of the article is to research the development of digital insurance services and identify the set of business processes of an insurance company to ensure consumer loyalty in the conditions of digitalization of the insurance business. Results. The article examines the current level of Internet use and the latest communication channels and proves that the digitalization of the main sectors of the economy will lead to the transformation of the business model of the functioning of insurance companies. Differences between digital insurance services and traditional ones are systematized based on: time availability; service format; service provision environment; level of confidentiality; office interaction; operating costs. It is well-founded that digital insurance services and the growing individualization of customer preferences will form a loyal consumer. A set of business processes of the insurance company (sales and after-sales service; settlement of losses; marketing and marketing communications; data analysis; IT support; legal and organizational support) was formed within the framework of the consumer loyalty program in order to ensure the efficiency of the insurance business. The main directions of increasing consumer loyalty in the conditions of digitalization of the insurance market are proposed. Conclusions. So, the latest technological solutions and the modern world are mutually complementary components, therefore those insurers who actively implement innovative solutions to increase the efficiency of their activities and maximize income will have rapid and sustainable development. Continuous improvement is the life philosophy of any insurance company that seeks to function successfully in a risky environment. In this aspect, consumer loyalty in the conditions of insurance market digitalization is characterized by greater significance compared to the traditional format of the organization of the insurance business. At the same time, the loyalty of the existing client base is a powerful competitive advantage and a guarantee of the effectiveness of the insurance business.

INNOVATIVE SOLUTIONS OF DEVICES WITHIN THE SCOPE OF ENERGY CONSUMPTION APPLIED IN VARIOUS BRANCHES OF TRANSPORT

One of the priorities of the EU economy is to create the best possible conditions for the design and implementation of innovative solutions within the scope of energy efficiency. In recent years, there has been quick technological progress in the field of devices having controlled motor drive used for air purification, and from heating plates, which are applied in the eating places, including restaurants and zones for preparing meals in various means of transport. The research conducted by the EU on EcoDesign requirements showed that range hoods at the stage of their use have a considerable potential of saving energy. The introduction of energy efficiency labels to the market has improved the energy efficiency of these devices and accelerated the transformation of the market to implement energy-saving technologies, which according to the experts, may lead to an annual primary energy saving of 27 PJ/year in 2021, which may increase in 2030 to 60 PJ/year. The authors of this publication researched the fluid dynamic efficiency of a selected range hood, showing the necessity of investments in new technologies. Patented original solutions of the range hoods that can be applied, among others, in such means of transport as passenger ships, cargo ships, and submarines having a zone for preparing meals were presented in this article. An environmental aspect in the context of energy consumption was shown during the phase of using the device for air purification, providing many premises and arguments for future constructional solutions for energy management in various branches of transport and more.