Implementation Of Advertisement Research Articles

PENGARUH JUMLAH PERUSAHAAN, JUMLAH PENDUDUK, DAN PDRB TERHADAP PENERIMAAN PAJAK REKLAME DI PROVINSI DKI JAKARTA TAHUN 2004-2015

One of the efforts made by the DKI Jakarta Province government in maximizing local revenue is by optimize local tax revenue, especially advertisement tax. Advertisement tax is one of most important and potential components of local taxes for DKI Jakarta Province. Advertisement tax is tax on implementation of advertisement. Variables used in this study are amount of companies, population and GDP as independent variables and advertisement tax revenue as dependent variable. The purpose of this study is to find out if there is any influence of three independent variables to dependent variable. Data completion in this study uses documentation technique by collecting data from related institution. Data used in this study are data from 2004-2015. Analysis technique used is multiple linear regression analysis using Microsoft Excel 2013 software. The results of this research show that amount of companies have a value of P-value of 0,013117, the value is smaller than 0,05 (< 0,05), population has a value of P-value of 0,031598, the value is smaller than 0,05 (<0,05), and GDP has a value of P-value of 0,000369, the value is smaller than 0,05 (<0,05). The conclusion of this research shows that there is sufficient evidence that amount of companies, population and GDP have a positive influence on advertisement tax revenue in DKI Jakarta Province. Keywords: amount of companies, population, GDP, advertisement tax revenue

IMPLEMENTING ADVERTISEMENT FOR IMPROVING STUDENTS� UNDERSTANDING OF POLITENESS AND GENDER

This research was based on students� difficulties in understanding the concept of politeness and gender. Advertisement can be one of the alternative techniques to improve students� understanding on the concept of politeness and gender. This study aims at improving students� understanding of politeness and gender and finding the factors influencing the improvement. This Classroom Action Research involved ten third-year-students at STIBA Persada Bunda Pekanbaru. The data collection techniques used were tests, fieldnotes, observation, and interview. The results showed that students� understanding of politeness and gender significantly improved after applying advertisements in the teaching and learning process in which the students� understanding which were at the low level category increases to the good level category. Some factors affecting the students� improvement were students� active participation in obtaining information and students� enthusiasm during the learning process. In conclusion, the implementation of advertisements can improve students� understanding of politeness and gender concepts.

The Positive Effect of Targeted Marketing on an Existing Uterine Fibroid Embolization Practice

Although uterine fibroid embolization is an effective treatment option for symptomatic women, it is unclear what methods can be used to expand referrals in an already established practice. The authors tested the hypothesis that an advertising strategy focused on a defined target market can expand an existing uterine fibroid embolization practice. A market-driven planning sequence was employed. This included a determination of goals, an examination of current competition, determination of target market based on local environment and previous consumer use, pretest of product sample, and implementation of advertisement. Based on the analysis the authors determined that the target audience was professional black women aged 35 to 45. A specific weekly magazine was selected due to readership demographics. An advertisement was run for 8 consecutive weeks. The authors prospectively tracked patient inquiries, clinic visits, cases performed, and revenues generated for 3 months following the initial advertisement. All patients were seen in a fully staffed, preexisting fibroid clinic located within an urban, university-based academic practice performing 250 uterine fibroid embolizations annually. Ninety calls were received directly related to the advertisement. There were 35 clinic visits, which resulted in 17 uterine fibroid embolizations and 52 total MR imaging procedures. Eighteen patients were not considered candidates based on established protocols. The 17 extra cases performed over 3 months represented a 27% increase in case volume. Total professional cash collections for these cases (including MR imaging) were 58,317 US dollars. The cost of advertising was 8,000 US dollars. As a result of existing infrastructure, no additional costs were necessary. This resulted in a net revenue gain 50,317 US dollars and a nonannualized rate of return of approximately 625%. As Interventional Radiologists look to develop and expand existing practices, traditional marketing tools such as those utilized in this study can be used to facilitate practice growth for specific clinical programs, such as uterine artery embolization. Defining a target market can significantly expand an existing uterine fibroid embolization practice. The optimal choice of targeted media awaits verification from future studies.