Implementation Of Marketing Strategies Research Articles

Strategi Pemasaran Digital Makanan Berat: Pembelajaran dari Praktek Kewirausahaan Mahasiswa STIKES Santa Elisabeth Medan 2024

The digital era has transformed marketing strategies in various industries, including culinary. This research examines the implementation of digital marketing strategies in selling heavy food by STIKES Santa Elisabeth Medan students as part of entrepreneurial practice. Involving 7 students who run an online culinary business for one day. Data is obtained through sales performance analysis. The results show that the use of social media and e-commerce websites increases market reach by 50% and sales by 35% compared to conventional methods. Personalized and interactive content strategies have proven to be the most effective, with engagement rates averaging 20% ​​higher. Key challenges include consistent management of digital platforms and adaptation to social media algorithms. Students also face difficulties in time management between studies and business. And also students who are carrying out activities also experience significant improvements in digital marketing and online business management skills. In conclusion, digital marketing provides great opportunities for students to develop entrepreneurial skills and improve culinary business performance. This research provides insight into effective digital marketing strategies for small-scale food businesses and can be a reference for entrepreneurship programs in universities

Unveiling the Impact: AI-Driven Marketing tactics on Implementation Strategy – Systematic Literature Review (SLR) Approach

This study delves into the transformative impact of artificial intelligence (AI) on marketing strategy implementation, aiming to bridge existing gaps in scholarly discourse. The research identifies a critical void in understanding the multifaceted influence of AI across diverse industries, hindering both current comprehension and future exploration of its potential in marketing strategy implementation. Employing a systematic literature review (SLR) methodology, this paper connects insights from ten rigorously selected research papers spanning 2015 to 2024, sourced from the Google Scholar Database. The findings highlight AI’s pivotal role in streamlining implementation processes through scenario analysis facilitation, predictive accuracy enhancement, and resolution of intricate challenges. Additionally, this study illuminates essential success factors – ranging from stakeholder engagement and continuous evaluation to workforce capacity building, ethical considerations, and data privacy safeguards – crucial for realizing effective outcomes in AI-driven marketing strategy implementation.

Strategi Pemasaran Stroberi di Agrowisata Hidden Strawberry Garden Desa Pancasari

This research aims to investigate the marketing strategy for strawberry agricultural products in the Hidden Strawberry Garden Agrotourism, Pancasari Village, Buleleng Regency as well as the obstacles experienced in implementing the marketing strategy used. Pancasari Village is known as a tourist village that is rich in natural potential, including strawberry gardens which are one of the tourist destinations. The research method used is qualitative descriptive analysis with data collection methods in the form of direct observation at the location and interviews with the owner of Hidden Strawberry Garden. This research explores the implementation of the 4P marketing strategy (Product, Price, Place, and Promotion) implemented by Hidden Strawberry Garden. The research results show that Hidden Strawberry Garden has succeeded in increasing brand image awareness through direct promotion, social media and government involvement. However, obstacles such as tight market competition and strawberry harvest which depends on the season remain a concern in managing this agrotourism. It is hoped that the suggestions given to business owners regarding each obstacle they face will be able to provide solutions and improvements to production so that they can optimize marketing strategies.

Peran Marketing Terhadap Omset Penjualan UMKM

This research explores the important role of marketing in increasing the sales turnover of Micro, Small and Medium Enterprises (UMKM) in Indonesia. The article outlines effective marketing strategies, including the implementation of digital marketing, branding, the right pricing strategy, and the role of promotions in attracting customers. Through a literature study, it is found that the implementation of the right marketing strategies can significantly increase the visibility of UMKM and optimise their sales performance. The results show that UMKM that adopt digital marketing can experience an increase in turnover of up to 50%. This research highlights the importance of government support and collaborative efforts to improve UMKM access to marketing training and information. It is hoped that this article provides useful insights for UMKM players and relevant stakeholders to develop more effective and sustainable marketing strategies.

Pengaruh Strategi Marketing Mix 7P terhadap Tingkat Penjualan di Mini Kopi Green Ville

Business people today face great pressure to increase creativity in product marketing strategies to remain competitive in a dynamic market. The company's main goal is to achieve maximum profits, so understanding and implementing marketing strategies is very important. One business that is currently trending is a café. In Jakarta, many entrepreneurs are developing culinary businesses, especially cafes. However, with so many cafes, entrepreneurs face various conflicts such as declining sales and lack of visitor interest. Quantitative research is the method of choice. Utilizing a purposive testing technique and a non-likelihood examining methodology, 100 respondents were chosen for the example. This study utilizes numerous straight relapse examination. The consequences of the t test show that the factors item (X1), advancement (X3), and actual proof (X7) meaningfully affect the degree of deals (Y). This is known. However, deals level (Y) is significantly influenced by the factors value (X2), location (X4), individuals (X5), and process (X6). The consequences of the F test showed that the promoting blend factors (7P) at the same time affected where to go. As needs be, the goal of this study is to conclude the 7P publicizing mix strategy (X1) for More modest than ordinary Kopi, Green Ville's arrangements level (Y). This study's methodology is based on quantitative research techniques. The study's primary objective is to learn more about how Green Ville's Mini Kopi marketing strategy affects sales. The use of contextual analysis strategies is the essential focal point of this quantitative review. Meeting, noticing, and recording are a portion of the techniques utilized in this review to gather information.

Analisis Lingkungan Internal Melalui Peran Sumber Daya Manusia Dalam Merencanakan Strategi Pemasaran Lembaga Pendidikan

This research was conducted with the aim of analyzing the internal environment of educational institutions through the role of human resources in planning their marketing strategies. This type of research uses library research with the library study method. The research process was carried out by reviewing literature and analyzing topics relevant to the discussion as a data collection method. The findings of this study indicate that human resources play a crucial role in designing and implementing marketing strategies for educational institutions. With a deep understanding of an institution's internal strengths and weaknesses, human resources can identify opportunities and threats in the education market. An effective marketing strategy requires synergy between various departments within an educational institution. Human resources play an important role in facilitating various marketing ideas supported by the use of technology to make marketing strategies more effective. By using technology, human resources can improve their performance to carry out marketing optimally. The practical implications of these findings include the importance of human resource collaboration in planning marketing strategies by utilizing technology support to create creative marketing ideas, able to reach the wider community, and meet market needs.

Strategi Pemasaran Online Dalam Meningkatkan Volume Penjualan UMKM Naik Kelas di Desa Bulak Surabaya

This paper discusses online marketing strategies implemented by Micro, Small, and Medium Enterprises (MSMEs) to increase sales volume in Bulak Village. The main focus of this research is to identify and analyze various online marketing strategies that are effective for MSMEs that are in the process of upgrading, as well as evaluating the impact of implementing these strategies on increasing sales. The methods used include surveys, interviews, and analysis of sales data before and after the implementation of online marketing strategies. The implementation of online marketing in MSMEs through the utilization of social media, and e-commerce platforms can increase product visibility and volume. The method used by the author in this research is a participatory and descriptive approach through observation, analysis, implementation, and interviews. The right online marketing strategy can be a key factor in developing and expanding the market for MSMEs in Bulak Village, thus supporting local economic growth.

Penerapan Strategi Marketing Digital dan Peran Sistem Informasi Manajemen dalam Pelayanan Administrasi Kependudukan di Kelurahan Petemon

In the current era of the industrial revolution, Indonesia has also developed information technology which has an important and fundamental role, both for society and the government. This study discusses the application of digital marketing strategies and the role of management information systems in population administration services in Petemanon Village. Living in an all-digital way encourages the Surabaya City Population and Civil Registration Office to present innovations in the use of information technology in the form of web-based public service information systems. The innovation of a website-based public service information system offers many conveniences supported by the implementation of digital marketing strategies through Instagram. The research method used is descriptive research whose data is obtained from observation and documentation. Based on the results of the discussion, it was found that the implementation of digital marketing strategies and management information systems has an important role in assisting the implementation of population administration registration.

Analysis of Marketing Strategies For Health Services in The National Health Insurance Era in Hospital Muhammadiyah Bandung

The National Health Insurance (JKN) has brought significant changes to the healthcare industry. The programme provides financial protection to Indonesians to meet their basic health needs. In the JKN era, hospitals are also faced with challenges and intense competition, so they need to improve service quality and implement effective marketing strategies. The purpose of this study is to analyse the application of the marketing mix in the marketing strategy implementation process as well as the selected marketing strategy in the JKN era at Muhammadiyah Bandung Hospital. This study used a descriptive research method with a qualitative approach, which involved interviews with the head of the marketing unit and the hospital's marketing executive staff. The results showed that well-targeted marketing strategies can strengthen the hospital's image, increase visibility and public awareness of the hospital's healthcare offerings, thus helping to reach more potential patients, and improve patient satisfaction. The implications of this study emphasise the important role of effective marketing strategies in improving healthcare services at Rumah Sakit Muhammadiyah Bandung in the era of the National Health Insurance (JKN).

PVSAT Optical strategy to boost glass sales in Sintang City

Pvsat Optics is a private company operating in the eye health sector. Glasses are one of the products at Optik Pvsat. Glasses are a visual aid for someone who suffers from nearsightedness or farsightedness. This research aims to determine Pvsat Optical's strategy for increasing glass sales in Sintang. The research method used in this research is descriptive qualitative research. Data collection techniques in this research were collected by interviewing customers, documentation, and observation. This research shows that Optik Pvsat uses several strategies to increase sales, namely conducting training for employees and implementing marketing strategies by utilizing social media. Promotions implemented by Optik Pvsat include promotions online and in person. Online promotions include social media such as WhatsApp and Instagram, while offline promotions include banners/billboards or direct education to customers. This education conveys the customer's benefits of using glasses.

Implementation of Digital Marketing Strategy for the Development of Spiritual Tourism in Bali Province

This research aims to explore the application of digital marketing strategies in the development of spiritual tourism in Bali Province, with a focus on the Griya Taman Beji Waterfall. By analyzing the role of social media in influencing tourist behavior and preferences, this research provides insight into the potential and challenges in promoting spiritual tourism in Bali. Through case studies involving interviews with managers, tour guides, and tourists, findings show that digital marketing, particularly through social media platforms such as Instagram, TikTok, and Facebook, has helped increase exposure and interest in Griya Taman Beji. The use of visual content and comprehensive information about tourist sites, as well as the involvement of local communities as tourist guides, also play an important role in attracting visitors. Thus, the conclusions of this research confirm the importance of digital marketing strategies in the development of spiritual tourism in Bali, while offering suggestions for improving digital marketing at Griya Taman Beji Waterfall through better collaboration with local stakeholders and in-depth research on digital marketing concepts in the Province Bali.Keywords: digital marketing, spiritual tourism, Bali, social media

Meningkatkan Daya Saing UMKM Lokal melalui Strategi Pemasaran Digital di Era Digital

This research explores the implementation of digital marketing strategies for Micro, Small, and Medium Enterprises (MSMEs) in an increasingly competitive digital era. Through a descriptive approach, practical steps in adopting digital marketing strategies are identified, including creating responsive websites, strategically using social media, developing quality content, SEO optimization, and data-driven marketing. The challenges faced by MSMEs in implementing these strategies are also analyzed, along with tips and tricks to overcome them. Additionally, recommendations for the government and stakeholders are presented, including policies and programs that support MSMEs in digital marketing, as well as collaboration with digital platforms and service providers. In conclusion, with the right combination of strategies and continuous support, MSMEs can leverage the full potential of digital marketing to enhance their competitiveness and growth in the digital era.

Investigasi Sistem Pemasaran Produk Halal Olahan Edamame Mitratani 27 Kabupaten Jember

Marketing is very important in the world of business or entrepreneurship, whether large scale or small, medium or large scale. Marketing is an accomplice of leading companies. As the company's front line in achieving profits, of course, the people in this section must have reliable abilities, be active, and also not give up easily when facing business competition to win market share of the business they rely on. In this case, it is very important to implement marketing strategies at PT Mitratani Dua Tujuh in order to meet the needs and desires of customers on a national and international scale. This type of research uses field research. This research is based on the researcher's interest in Edamame Processed Products PT. Mitra Tani Dua Tujuh, especially in marketing strategies for halal products (PT. Mitra Tani Dua Tujuh) PT. Mitratani Dua Tujuh begins with the production process to the edamame marketing process which involves many parties. With collaboration between business partners, edamame has been successfully marketed to local and international markets. The network involved in the production process is all PT employees. Mitratani is involved in the process of providing raw materials, the edamame cultivation process, and the edamame processing process in the factory. The network involved in the marketing process is all parties or institutions involved in the marketing process of PT Mitratani products, such as Mitratani 27 Outlate distributors, IKBI (Wives' Extended Family Association) Mitra Tani 27 employees, PT Perkebunan Nusantara, PT Rolas Medika Nusantara, UPTPS Tresna Werdha Jember, the Agro-Industry Workers Union (SPA) and several agencies that collaborate with Mitra Tani 27 Jember.

Flexible approaches to the implementation of marketing strategies of organizations

Flexible approaches to the implementation of marketing strategies of organizations

MSMEs Marketing Strategies Through The Use Of Social Media: A Systematic Literature Review

This research aims to analyze literature regarding marketing strategies used by MSMEs in 2019-2023, as well as analyze the impact of the use of social media by MSMEs in marketing strategies. This research uses a systematic literature review method. The number of articles found was 54, which matched the criteria and keywords of this research theme. The research results show that Sinta indexes more published articles, publication trends increase yearly, and most research types use a qualitative approach. An effective marketing strategy helps increase sales for MSMEs because it can save production costs, and social media platforms become a resource that can reach consumers widely. MSME marketing strategies via social media in 2019-2023 mostly use Instagram, Facebook, and TikTok. This research can be used as a reference for future research. This research can also be used as a reference for MSME owners in implementing marketing strategies, especially social media, to improve performance through product innovation and creativity in marketing.

IMPLEMENTATION OF DIGITAL MARKETING STRATEGY TO INCREASE COMPETITIVENESS AMONG MSMES

This research discusses the implementation of digital marketing strategies to increase the competitiveness of Micro, Small and Medium Enterprises (MSMEs) in Indonesia. In the context of national economic growth, MSMEs play an important role in creating jobs, increasing people's income and reducing poverty rates. However, the challenges faced by MSMEs, especially in the marketing sector, require innovative approaches, especially through the adoption of digital marketing. Through a literature review, this research analyzes the role of digital marketing in increasing the competitiveness of MSMEs, the marketing strategies used, the advantages obtained, and the challenges faced. The results show that digital marketing allows MSMEs to expand market reach, increase sales and build brand image effectively. However, there is still a need to increase understanding and skills in implementing digital marketing strategies. Therefore, this research provides insight into the contribution of digital marketing strategies in developing MSMEs which can ultimately support economic growth and community welfare.

ANALYSIS OF PRIORITY BANKING OFFICER (PBO) MARKETING STRATEGY IN INCREASING THE NUMBER OF PRIORITY CUSTOMERS VIEWED FROM A MAQASHID SYARIAH PERSPECTIVE: BANK SUMUT KC SYARIAH PADANGSIDIMPUAN

Maintaining the excellence of PT Bank Sumut KC Syariah Padangsidimpuan requires an effective marketing strategy to be implemented in order to realize a competitive advantage and achieve predetermined targets in the marketing process. Bank Sumut KC Syariah Padangsidimpuan certainly has goals and strategies with Sharia-based purposes (Maqashid Sharia) or is more than merely material. In this context, the target in question is Priority Customers. This writing analyzes the Priority Banking Officer's marketing strategy for increasing the number of priority customers at PT. Bank Sumut KC Syariah Padangsidimpuan is reviewed from a Maqashid Syariah perspective. The research method used is descriptive-qualitative. The data collection techniques in this research were observation, interviews, documentation, and literature. Moreover, researchers used descriptive analysis techniques. The result of this writing is that PT. Bank Sumut KC Syariah Padangsidimpuan, in implementing marketing strategies to increase the number of customers, applies the Marketing Mix 7P component. Marketing Mix is a tool for marketers consisting of various marketing program elements (product, price, promotion, place, people, process, and physical evidence) that must be considered to implement the determined marketing strategy. Bank Sumut KC Syariah Padangsidimpuan, in carrying out the marketing mix strategy, contains Maqashid Syariah principles containing sharia values ​​that are by sharia objectives (Maqashid Syariah). The marketing mix aspect (product, price, promotion, place, people, processes, and physical evidence) contains sharia values ​​by the 5 principles of maqashid sharia (sharia goals), namely protecting religion, soul, will, descendants, and property.

ANALYSIS OF THE COLLABORATIVE MARKETING STRATEGY OF THE TOKOPEDIA AND TIKTOK SHOP PLATFORMS IN INCREASING SALES.

The Tiktok application itself has developed over time along with the development of technology, so that the use of Tiktok is not just about sharing information, but has become an online shopping platform. The reason is, Tiktok also presents new innovations in its own application, namely on April 17 2021 it introduced a new feature in the form of Tiktokshop. Then in September 2023, Tiktokshop was closed due to several conflicts and allegations of poor financial performance. in markets that monitor economic activity manually. Additionally, on December 11, 2023, we partnered with Tiktok to enable product sales between Tokopedia via the Tiktok application. Tokopedia and Tiktok Shop collaborate with large shipping agents in Indonesia to make it easy to check the status of goods delivery. The research method used is a qualitative research method, where this research method does not use data in the form of numbers, but data that comes from words and also from existing images. The goal of studying the results of a merger between two or more companies is to increase profitability between companies. Combining capital and assets will increase asset growth so that company profits increase. By carrying out a merger, the financial scale of a company or economic entity also becomes larger, because the business concerned becomes more productive, stronger, efficient and effective. Companies can also increase their market share by introducing new innovations and minimizing existing risks. Based on the results and discussion of the marketing strategy for the Tokopedia and Tiktok applications, it can be concluded that Tokopedia and Tiktok are effective social media in implementing marketing strategies. Advertisements implemented in the Tokopedia and Tiktok applications include advertisements, sales content, live streaming features, and others. with the aim of offering products and services to potential buyers, arousing purchasing interest and creating shopping transactions to increase sales

Marketing religious programs on television as a nonfavorite program: a study in Indonesia

Purpose This study aims to examine the strategy of TV9 Nusantara, one of the local televisions in Indonesia, marketing its religious programs when soap operas are the most popular television programs in Indonesia. Design/methodology/approach This study used a descriptive qualitative method by collecting data using in-depth interviews, observation and documentation. Findings TV9 Nusantara used a counter-programming strategy to seize viewers from the competing television stations; the prime time is also set differently from other televisions as well as implements a head-sterling strategy to make the audiences loyal to watching TV9 Nusantara programs and not switch the channels. Research limitations/implications In Indonesia, three types of television stations are broadcast nationally, publicly or government-owned, central and regional and local television. This study only focused on local television stations whose main program is religious, especially Islam. Practical implications The results of this study can underline the importance of establishing segmentation, targets, differentiation and market positioning as well as efforts to create products, prices, places and promotions for journalistic products, especially TV broadcast products and production processes that follow Sharia principles. Social implications This study can inform the public regarding TV Broadcasting products and production processes following Sharia principles. Originality/value This study examined the implementation of marketing strategies and the marketing mix on local television, especially television that broadcasts programs that are not the favorites of most viewers.

Analysis of the Relationship between the Size of Family Businesses and the Implementation of Marketing Activities in the Context of Slovakia

Abstract Using the Chi-square test, this study investigates the influence of size structure and marketing strategies on family businesses operating within the Slovak Republic.. Through an online survey targeting family businesses across Slovakia, we gathered data on business size and marketing strategies, categorizing them into micro, small, medium, and large enterprises. In the analysis itself, we consider the statistically significant relationship between the size category of the family business and the use of the form of marketing strategy. In Slovak family businesses, the choice of marketing strategy is significantly influenced by the company's size category, as indicated by the results of the solved problems. This indicates different decision-making processes in management, and these can be reflected in different strategic priorities and capabilities of each size category of family business in Slovakia. Focusing on the importance of size categories, our article sheds new light on the implementation of specific marketing strategies by Slovak family businesses, thereby enhancing understanding of marketing management within these enterprises.