Click to increase image sizeClick to decrease image size Acknowledgement Drafts of this essay were presented in the Department of Anthropology, University of Pittsburgh, and in the Department of Spanish and Portuguese, Northwestern University. I thank in particular Hermann Herlinghaus, Tom Rogers, Jorge Coronado and Marisol de la Cadena for their insightful comments. Notes 1 For the Inca case, see Seed, 1991 Seed, Patricia. 1991. ‘Failing to Marvel.’ Atahualpa's encounter with the Word. Latin American Research Review, 26(1): 7–32. [Web of Science ®] , [Google Scholar] and Lamana, 2008 Lamana, Gonzalo. 2008. Domination without Dominance, Durham, NC: Duke University Press. [Google Scholar]: 27–64; for the Aztec case, see Todorov, 1984 Todorov, Tzvetan. 1984. The Conquest of America, New York: Harper & Row. [Google Scholar]: 51–124. The French and British, who also gave writing a prominent place in their narratives of their colonial encounters, re-wrote key Spanish colonial encounters to craft their imperial grammars of difference. These re-writings echo Amerindian responses to the specifically Spanish renditions of the same events, but also expose the limits common to all Western imperial thinking (Lamana, 2007 Lamana, Gonzalo. 2007. “Of Books, Popes, and Huacas; or, the Dilemmas of Being Christian”. In Rereading the Black Legend, Edited by: Greer, Margaret R. 117–49. Chicago, IL: The University of Chicago Press. [Google Scholar]). 2 ‘Fetishism’ has a long and at times controversial academic history (see Taussig, 1983 Taussig, Michael. 1983. The Devil and Commodity Fetishism, Chapel Hill, NC: The University of North Carolina Press. [Google Scholar]; Ellen, 1988 Ellen, Roy. 1988. Fetishism. Man, 23(2): 213–35. [Google Scholar]; Apter and Pietz 1993; Pietz, 1999 Pietz, William. 1999. “The Fetish of Civilization: Sacrificial Blood and Monetary Debt”. In Colonial Subjects, Edited by: Pels, Peter and Salemink, Oscar. 53–81. Ann Arbor, MI: University of Michigan. [Google Scholar]; Masuzawa, 2000 Masuzawa, Tomoko. 2000. Troubles with Materiality: The Ghost of Fetishism in the Nineteenth Century. Comparative Studies in Society and History, 42(2): 242–67. [Crossref], [Web of Science ®] , [Google Scholar]). I intend to make no intervention in the debates about its precise meaning, genealogy or scientific rigour, and to state no claim about its historical pertinence (the question of anachronism); I use it strategically, as means to an end. 3 I am indebted to Taussig's (1993: 45–7) study of the role of yielding in shamanism. 4 The facts that Oviedo calls Badajoz the cacique's master (amo), that there were other Spanish settlements and that the cacique follows his orders indicate that there was an encomienda regime at work. Gonzalo de Badajoz, one the founders of the city of Panama (1519), received an encomienda in that same year, which in 1522 was enlarged to include a Cueva cacique. He died in 1530 (Mena García, 1996 Mena García, María del Carmen. 1996. Temas de historia Panameña, Panama: Editorial Universitaria. [Google Scholar]: 59, 75, 87). 5 Consider, in contrast, the massacre that followed the Inca Atahualpa's miss-handling of the bible during the Inca–Spanish contact scene. I thank Jorge Coronado for having brought the contrast with Cajamarca to my attention. 6 ‘Occidentalism’, after Coronil, 1996 Coronil, Fernando. 1996. Beyond Occidentalism: Towards Nonimperial Geohistorical Categories. Cultural Anthropology, 11(1): 51–87. [Crossref], [Web of Science ®] , [Google Scholar]. 7 The Peruvian council made the point several times. Sermon seven states that images in churches are not honoured ‘because of what they are in themselves, that they are made of wood or metal or paint, but because of what they represent, which is in heaven’ (Catecismo… 1991 Catecismo…. 1991 [1585]. “Tercero catecismo y exposición de la doctrina cristiana, por sermones”. In Monumenta catechetica hispanoamericana (siglos XVI-XVIII), Edited by: Guillermo Durán, Juan. vol. II, 613–741. Buenos Aires: Pontificia Universidad Católica Argentina. [Google Scholar]: 652). (See also the 1584 Doctrina cristiana y catecismo… 1991: 483.) 8 I use ‘magician’ as short cut for the many different kinds of lay experts on the supernatural; as Geertz (1975 Geertz, Hildreth. 1975. An Anthropology of Religion and Magic, I. Journal of Interdisciplinary History, 6(1): 71–89. [Google Scholar]) points out, the label ‘magic’, and its use, has to be object of a critical study. 9 For the role of the scientific claim of objectivity in the visual register, and flashes of non-Western awareness of and uses of it, see Tobing Rony, 1996 Tobing Rony, Fatimah. 1996. The Third Eye, Durham, NC: Duke University Press. [Google Scholar]. 10 I quote Koster's guide's words using my translation of the original in Portuguese (which Koster provides in two footnotes), not Koster's own translation of it. I thank Tom Rogers for having brought the passage to my attention in the first place and for having helped me do the alternative translation, and Frank Safford for having pushed me to think why exactly the example was relevant to my argument.
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