Due to growing consumer demands for immediacy, personalization, and high availability, equipment manufacturers are venturing into the sharing market with expanded shared leasing services. While selling usage rights of equipment, they provide additional services to the consumer in the role of equipment operators, such as free maintenance and swap. However, uncertain usage rates and return times in the shared model pose significant maintenance challenges. This paper proposes a personalized condition-based maintenance (CBM) policy accounting for these uncertainties and heterogeneous consumer usage patterns. By considering inspection, maintenance, and penalty costs, we minimize the long-run expected maintenance cost per unit of time for operators. In the numerical example, we compare our policy against fixed inspection interval CBM policy and non-fixed inspection interval CBM under average usage rate, demonstrating that personalized CBM reduces maintenance costs. Sensitivity analysis provides some managerial insights. Firstly, operators should adjust the number of free swaps strategically to manage the intensity of equipment swaps, and strike a balance between the increased maintenance costs due to the swap intensity enhancement and the improved user satisfaction and equipment availability resulting from the increased number of free swaps. Secondly, when the acceleration effect of imperfect maintenance on the degradation rate is strengthened, operators should prioritize reducing the frequency of imperfect maintenance and increasing the frequency of perfect preventive maintenance. Moreover, operators must make strategic investments in their maintenance actions, balancing maintenance costs and penalty costs to develop cost-effective imperfect maintenance improvement factors.
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