A remarkable 35% enhancement in the photocatalytic and electrocatalytic abilities of an ilmenite nickel titanate (NiTiO3) material is reported. This boost in catalytic performance is achieved by simply creating a static distortion in the rhombohedral unit cell by replacing a small proportion of a small‐size nondegenerate Ni (69 pm) with a large‐size degenerate Cu (73 pm). The materials are synthesized by using a simple sol–gel method. The appropriate doping amount of Cu facilitates the better separation of intrinsic charge carrier pairs by inhibiting their recombination. The photocatalytic and electrochemical activities of durable materials in aqueous MB dye (10 ppm) and KOH (1 molar) electrolyte solutions are found to be directly associated with this improvement in inherent charge carrier transfer characteristics. The enhanced photodissociation of MB dye (42–56%) and specific capacitance (381–450 F g−1) in a KOH (1 molar) electrolyte are in full accord with the investigations carried out using crystallographic and optoelectronic analysis, charging–discharging measurements, and electrochemical impedance (EIS) spectroscopy investigations. Same material with high textural surface areas or controllable particle morphologies might show a far better photo/electrocatalytic performance in a variety of practical applications.