ABSTRACT This essay argues that rhetorics of renewal seek to convince auditors to accept guilt for falling away from golden-age values and respond with mortification (not scapegoating) and hope of a promised “second chance.” Three strategic choices can assist: developing a motivationally complete model/anti-model pair, enacting the model’s golden-age values in a way that participates in shared guilt and mortification to demonstrate the feasibility of and path to renewal, and appropriately incorporating and staging forensic, epideictic, and deliberative genres to guide auditors from guilt to renewal. To establish these claims, I analyze the associational clusters in Romney’s impeachment statement through a hexadic lens, then trace those hexads’ development using cluster-agon’s dramatic arc, thus simultaneously demonstrating the benefits of this methodological combination.
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