Impact Of Website Quality Research Articles

The impact of website quality and online reviews on booking intention: The case for Algerian Hotels

The present study assess the effect of Algerian hotels website quality and online reviews, on the online booking intention with keyword research scores as an indicator. Thru the analysis of combined scores and ratios obtained from a content analysis to TripAdvisor Online Travel Agencies (OTA) to four Algerian hotels websites located in the city of Constantine. The results support theorical findings that website quality effects the online booking intention only for Marriott Hotel, However a divergence of results for local hotels is noticed, due to the poor use of their websites, which is measured by the lowest online reviews number on TripAdvisor compared with Google Travel platform. Moreover, the study supports the theorical findings that online reviews number and especially positive online reviews effect the hotel customer's online booking intention; where high keyword rates are expected for best reviewd hotels.

Impact of Website Quality on Customer Satisfaction and Purchase Intention in the E-Commerce Sector in India

E-commerce is on the rise both in India and abroad as the economy is becoming digital and consumers are using online platforms to search for information and for making purchases of different types of services and products. Retail e-commerce sales were 5.2 trillion Dollars approximately worldwide in 2021. It is forecasted that this figure will grow by 56 percent over the next few years, and reach 8.1 trillion dollars by 2026. (as per Global retail e-commerce sales 2014-2026, Published by Stephanie Chevalier, Sep 21, 2022). Websites are an important component of the rapidly growing E-commerce market. In the overall marketing communication mix, the websites complement the direct selling activities, helps to improve the corporate image and provide basic information about the company to its customers using an online platform. There is a need to study the measures of Website designs which help to improve their quality as well as the customer satisfaction towards the website design of the company, which may also lead to purchase intention of the consumer. Customer reaction to the website has been studied by the author taking into consideration the Amazon India and Flipkart websites as they are comparable names. Study was conducted in Delhi-NCR and data was gathered from 658 respondents out of which 300 were from Delhi 358 were from NCR covering the areas – Gurgaon, Noida, Ghaziabad, Faridabad etc. The construct used to collect the data was a standard construct – WebQualtm, a measure of Website quality. 12 dimensions of WebQualtm were taken into consideration to study the satisfaction of customers towards the Website Quality of Amazon and Flipkart. Another linkage that was studied was whether this customer satisfaction towards Website quality led to purchase Intention among the Customers or not. PLS-SEM was used for analysing the hypothesized relationship among the constructs and was found that Website Quality significantly influenced the Customer Satisfaction which in turn leads to Purchase intention of the customer.

Pengaruh Kualitas Website dan Kepercayaan Konsumen terhadap Minat Beli pada E-Commerce Tokopedia di Surabaya

his study intends to understand how the impact of website quality and customer trust on purchase intentiom at Tokopedia e-commerce in Surabaya. The technique of this research is quantitative by using a sample of 105 answers which are determined based on a sampling technique based on guidelines according to Cochran. The population taken is Surabaya residents who have visited the Tokopedia website. The sample used was taken through purposive sampling. Sampling uses informants who have visited the Tokopedia online store at least once. The information used in the research is primary and secondary information. The method of analysis applied to this research is (PLS) with Validity Test, Reliability Test and Hypothesis Test. The results prove that Website Quality has a positive and significant influence on purchase intention. Customer trust has a significant positive impact on purchase intention.
 Keywords: Consumer Trust; Purchase Intention; Website Quality.

The Impact of Website Quality on Online Purchase Intention: The Mediating Effect of e-WOM, Jordan Context

Purpose: The objective of the study is to investigate how the quality of a website impacts the intent to purchase, as assessed by factors such as usability, quality of information, service interaction quality, eWOM, trust, and satisfaction. Theoretical framework: This research has provided empirical evidence of the factors that influence the online shopping behavior of consumers. Design/methodology/approach: The research was conducted using a quantitative approach, with SPSS statistical methods applied. An online survey was administered to 303 customers in Amman, the capital of Jordan. Findings: The results suggest that website quality, customer trust, and satisfaction significantly and positively impact eWOM, thereby increasing the intent to purchase among consumers in Jordan's e-commerce sector. Research, Practical & Social implications: This research offers valuable managerial principles to assist e-commerce businesses in improving their performance. It also provides valuable insights into the evaluation of eWOM and purchases intent in Jordan, serving as a foundation for future research in this area in Jordan and other countries. Originality/value: this study provides a foundation for future research to investigate the complex and multifaceted nature of online customer behaviour in the e-commerce context

The impact of website quality on customer satisfaction and eWOM in online purchase intention: The moderating role of gender in risk-taking.

Recently, social media marketing has become one of the most significant growth channels for many businesses. However, many companies are still unclear about using social media marketing to their advantage, particularly in an e-commerce environment. In this background, this study examines the effect of website quality, consumer satisfaction, and eWOM on online purchase intention. An online survey was conducted with 789 online Chinese shoppers from four cities—Harbin, Shenyang, Guangzhou, and Shenzhen. Structural equation modeling (SEM) was used to analyze the hypotheses. The findings show that each variable had a high impact on eWOM with website quality (information quality, system quality, and service quality), which in turn positively increased consumer online purchase intentions in China's e-commerce business. Additionally, findings show a significant gender gap in online shopping behavior. This novel research provides several managerial guidelines that support managers in improving their business performance in the e-commerce industry. This research also highlighted some limitations.

PENGARUH WEBSITE QUALITY TERHADAP MINAT BELI PRODUK START UP BUSINESS MAHASISWA

During the past decade, people around the world has experienced a rapid change in relation with technology, such as a website. The purpose of this research is to find out the impact of website quality towards purchase intention. In this research website quality is examined using the WebQual dimension, therefore the variables used are usefulness, ease of use, entertainment, and complementary relationships. The data collection process needed in this research using a purposive sampling method with sample criteria of individuals who have bought and visited start up business’ website. This research uses a sample of 85 respondents. The analytical method used in this research is quantitative method with multiple linear regression analysis to find out the influence of the variables of usefulness, ease of use, entertainment and complementary relationships on purchase intention. It is found that the usefulness positively significant towards purchase intention as well as the entertainment and complementary relationship that have a positive influence on purchase intention. While the ease of use is known not to have a significant influence towards purchase intention

The impact of website quality on customer loyalty with the intermediate role of social capital: A case study of the Bamilo website

The main objective of this study is to investigate the impact of Bamillo website quality on customer loyalty through the mediating role of social capital. This research is applied in terms of purpose and it is a field study in terms of data collection. The population of the study included all users of the Bamilo website who had at least one purchase order from this site. Accordingly, 384 people were selected through available sampling. The instrument used in the research was the standard questionnaire of China et al. (2016), which confirmed the validity and reliability of the questionnaire. Structural equation modeling with the partial least squares method was used to analyze the data. The results showed that the quality of information on-site information quality on cognitive capital was rejected and its impact on structural capital was confirmed. The quality of the site system on cognitive capital is also rejected and its impact on structural capital is confirmed. On the other hand, the quality of site services has an impact on cognitive capital and structural capital. Also, cognitive capital and communication capital affect communication capital, and cognitive capital and communication capital affect customer loyalty. However, the impact of the capitalist mediation mediated the relationship between information quality and system quality with customer loyalty. Cognitive capital also mediates the relationship between service quality and customer loyalty, and structural capital mediates the relationship between information quality and customer loyalty. On the other hand, the mediating role of structural capital in the relationship between system quality and customer loyalty was confirmed and structural capital mediated the relationship between service quality and customer loyalty.

The Impact of Website Quality and Reputation on Purchasing Intention Towards Online Shopping

The Impact of Website Quality and Reputation on Purchasing Intention Towards Online Shopping

The Investigation of E-Learning System Design Quality on Usage Intention

ABSTRACTA well-designed product increases customer value and leads to repeat usage. However, studies on the impact of website quality on customer usage fail to distinguish website competence from website capability, ignoring that website quality performance has impacts on other website quality attributes. We gather data from 314 undergraduate students and apply partial least square method to examine the design quality mechanisms and other factors that influence users’ experience. Our results indicate that offering personalized products or services is an important enabler toward enhancing users’ attitude and usage intention. Particularly, for IS education in the format of e-learning, our results suggest firms developing textbook technology platforms primarily focus on creating superior quality designs leading to capabilities that enhance user customization. The customization experience will lead to better satisfaction via both perceived usefulness and perceived ease-of-use.

The Impact of Website Quality on Online Purchase Intention of Organic Food in Malaysia: A WebQual Model Approach

Abstract This paper presents valuable insight into consumers’ online purchase intentions regarding organic foods. Specifically, it examines the influence of website quality on consumers’ intention to purchase organic food online based on the Malaysian perspective. The study employed quantitative method; where 304 respondents participated in a survey. The results indicate that website quality has indirect impact on online purchase intentions of health foods in Malaysia through the full mediation of customer satisfaction. On the other hand, demographic factors had no significant effect on online purchase intention.

The Impact of Website Quality and Perceived Trust on Customer Purchase Intention in the Hotel Sector: Website Brand and Perceived Value as Moderators

The Impact of Website Quality and Perceived Trust on Customer Purchase Intention in the Hotel Sector: Website Brand and Perceived Value as Moderators

The impact of web site quality on flow‐related online shopping behaviors in C2C e‐marketplaces

PurposeThrough a literature review, we found four potential research topics that are rarely studied in the extant literature, i.e. the missing link between web site quality and flow, an integrative relationships between web site quality, flow, customer satisfaction, and relationship intention even though part of the integrative relationships have been investigated in the previous studies, those flow‐related consumer behaviors in C2C e‐marketplaces, and cross‐national studies on the flow‐related consumer behaviors in the East‐Asian domain. Thus, we attempted to explore the relationships between web site quality, flow, customer satisfaction, and relationship intention in Chinese and Korean C2C e‐marketplaces as well as their cross‐national similarities and differences.Design/methodology/approachIn all, 212 Chinese and 219 Korean online shoppers were surveyed to conduct the above research agenda by structural equation modeling.FindingsWeb site quality had some effect on flow and satisfaction in both countries, but different results between the countries were found for the dimensions of web site quality. Flow has a positive impact on satisfaction, but the effect in China was greater than that in Korea. Both flow and satisfaction had a positive effect on relationship intention in the two countries.Originality/valueThere has been little research that addressed the above four research topics respectively or in combination. This study investigates the integrative model between web site quality and flow‐related consumer behaviors in C2C e‐marketplaces. The paper provides empirical evidence of online consumer behaviors in China and Korea, which will help global e‐commerce managers/practitioners in their development of strategies and tactics for the East‐Asian markets.

The impact of website quality on customer satisfaction and purchase intention: perceived playfulness and perceived flow as mediators

The purposes of this study are to examine whether perceived playfulness and perceived flow would mediate the relationships among website quality, customer satisfaction, and purchase intention, as well as to assess the degree of reciprocity between perceived playfulness and perceived flow in an online travel agency context. This study suggested a research framework for testing the relationships among the constructs based on the stimulus-organism-response framework. In addition, this study developed a non-recursive model. After validating the measurement scales, empirical analyses were conducted using structural equation modelling. The findings confirm that website quality affects customers' perceived playfulness and perceived flow, and in turn, would influence their satisfaction and purchase intention. Notably, this study finds that the service quality is more important than information and system quality in influencing customer satisfaction and purchase intention. Furthermore, the study reveals that the relationship between perceived playfulness and perceived flow is reciprocal. Based on the findings, the implications are discussed in the paper and directions for future research are also highlighted.

The Impact of Website Quality on Information Quality, Value, and Loyalty Intentions in Apparel Retailing

This study investigated relationships among website quality, perceived information quality, perceived value, and loyalty intentions in the context of apparel online shopping. Analysis of data using structural equation modeling showed that among the website quality dimensions, interactivity, online completeness, ease of use, and entertainment significantly influence perceived information quality. Perceived information quality affects perceived value and loyalty intentions and perceived value influences loyalty intentions toward apparel retail websites. The post-hoc test revealed that entertainment and trust affect perceived value. Online completeness and entertainment were found to influence loyalty intentions. Strategic suggestions are provided for e-retailer improvement of website information quality, such as utilizing entertaining and engaging devices and designing their websites for consumer comprehension and enjoyment during the shopping experience.