Impact Of Strategic Orientation Research Articles

Impact of strategic orientation on sustainable competitive advantage: the mediating role of organizational capabilities

Impact of strategic orientation on sustainable competitive advantage: the mediating role of organizational capabilities

The impact of strategic orientations on service innovation: The moderating effect of technological capabilities

This study investigates the relationship between strategic orientations and innovation within the Sudanese service sector: hospitality, postal, bank, education, communication, and insurance spheres. Drawing upon the resource-based view, the paper examines the influence of market, service, and learning orientations on both incremental and radical innovation. Moreover, the study explores the moderating role of technological capabilities in this relationship. A quantitative research design was employed, utilizing a convenience sample of 160 managers from various service sub-sectors in Sudan. Empirical findings reveal that market orientation, service orientation, and learning orientation have a significant effect on incremental innovation (estimates = 0.164, p = 0.00; estimates = .177, p = .014). In addition, market and service orientations demonstrate a significant relationship with technological capabilities (estimates = 0.612, p = 0.00; estimates = –.376, p = .018). Further, incremental innovation and radical innovation significantly correlated with technological capabilities (estimates = .131, p = 0.00; estimates = .365, p = 0.00), while service orientation and learning orientation do not have a significant correlation with radical innovation (estimates = .153, p =.129; estimates = .061, p = .491). Learning orientation does not have a significant correlation with technological capabilities (estimates = .168, p > .228). Furthermore, results indicate that technological capabilities do not moderate the relationship between strategic orientation and service innovation. AcknowledgmentThe author would like to thank Deanship of Scientific Research at Majmaah University for supporting this work under Project No. R-2024-1367.

Influence of Strategic Oriention on Diversity of Top Management and Competitive Advantage of Insurance Companies

Whereas strategy literature presents ambiguous findings on the influence of top executives on firm outcomes, there is mixed evidence that several other dynamics can come into play to enhance or downplay this relationship. This study sought to address this gap by interrogating whether strategic orientation would impact the connection between top management team diversity and competitive advantage of insurance companies based in Kenya. 54 companies targeted were subjected to a cross sectional survey and from this, 41 availed a senior executive to complete the research questionnaire presented. Data gathered was subjected to analysis with the aid of statistical software for social sciences and regression analysis applied to test hypotheses. The impact of strategic orientation was tested through the Baron and Kenny approach. The findings revealed that top manager diversity and strategic orientation affected competitive advantage despite not fully accounting for its variability. Additionally,  strategic orientation presented a statistically significant effect and proved to be a moderator in the association between top management team diversity and competitive advantage.  These findings implied that policy makers and practitioners take guidance on the importance of designing teams with diverse members that can front effective strategies for market competitiveness. The results backed the perspectives in the upper echelon and resource advantage view since it established that when teams have diverse members and calculated strategic positions, they have the capability to attain competitive advantage. The study recommended that future studies take into consideration a longitudinal approach that enables observation and analysis of relationship among variables for a considerable duration.

The Impact of Strategic Orientations on Supply Chain Flexibility at Munir Sukhtian Group Company

The Impact of Strategic Orientations on Supply Chain Flexibility at Munir Sukhtian Group Company

The Impact of Strategic Orientations on Supply Chain Performance: The Mediating Role of Organizational Ambidexterity at Jordanian Extractive and Mining Companies

The Impact of Strategic Orientations on Supply Chain Performance: The Mediating Role of Organizational Ambidexterity at Jordanian Extractive and Mining Companies

The Impact of Strategic Orientation on Governance Principles Implementation in Banks Operating in Yemen

The study aimed to know the impact of five-dimensional strategic orientation, namely (vision, mission, values, goals, and strategic objectives) on implementing governance principles of (18) banks, which constitute all the banks in Yemen. The analytic descriptive method was followed and the whole survey sampling method was utilized. The respondents were (417) of the administrative leaders concerned with implementing the governance principles of bank. A number of conclusions were reached, notably that strategic orientation has a positive impact on the implementation of bank governance principles; the level of which varies according to the three dimensions (mission, vision and strategic objectives) with a greater impact than those of (values and goals). In addition, the implementation of the principles of governance of Yemeni banks is essential to contribute to the market success and growth for the development of Yemeni economy, and to achieve success in the financial and administrative performance in the banking business in the financial and administrative performance. In the light of the results, it is recommended to increase banks' interest in strategic orientation in all its dimensions, as it has a positive impact on the implementation of governance principles. Besides, the study recommends benefiting from experience exchange, knowledge transferential acquisition among senior, middle and supervisory management in the strategic field as well as implementing the governance principles in banks.

Impact of Strategic Orientation on Aility Management, Descriptive Analytical Research in the Iraqi Ministry of Education

Impact of Strategic Orientation on Aility Management, Descriptive Analytical Research in the Iraqi Ministry of Education

A Study on the Impact of Strategic Orientation on International Performance of Chinese Small and Medium-sized Cross-border E-Commerce Enterprises in the Post-Epidemic Period: Focusing on the Mediating Role of Big Data Capabilities with Data from Enterprises in Hebei Province

With the development of the epidemic, the growth of traditional foreign trade has slowed down and cross-border e-commerce has grown against the trend, attracting a large number of small and medium-sized enterprises to join. However, facing the complex international market environment, many Chinese small and medium-sized cross-border e-commerce enterprises lack market insight and fail to seize the opportunity, making it difficult for them to compete in the international market. In the complex and ever-changing international market environment, enterprises with high strategic orientation will take the initiative to cultivate their big data capabilities, and small and medium-sized cross-border e-commerce enterprises can quickly integrate their internal and external resources through big data capabilities, adjust their strategies based on big data analysis, and make their strategies more in line with the changes in the market environment, so as to achieve the goal of steady growth in enterprise performance with maximum effectiveness. To this end, this paper conducted a questionnaire survey on small and medium-sized cross-border e-commerce enterprises in Hebei Province, China, and explored the relationship between strategic orientation and international performance of small and medium-sized cross-border e-commerce enterprises by using big data capability as a mediating variable. The final conclusions are: strategic orientation has a significant positive impact on the international performance of enterprises, strategic orientation can promote the development of enterprises' big data capabilities, big data capability has a partial mediating effect between strategic orientation and the international performance of small and medium-sized cross-border e-commerce enterprises. Based on the empirical results and research objectives, this paper suggests that small and medium-sized cross-border e-commerce enterprises should pay attention to the selection, cultivation and development of strategic orientations to promote a high match between their own resource advantages and external environment, they should also pay attention to the cultivation of big data capabilities, cultivate corresponding talents in enterprises and establish their own big data systems. The government should strengthen the construction of cross-border e-commerce infrastructure, promote the unification of international cross-border e-commerce rules, and standardize the cross-border e-commerce market.

Strategic orientation of the firm towards its stakeholders and inclination towards sustainability – the conceptual framework

PurposeThe purpose of this paper is to address issues related to better identification of strategic orientation of the firm and the impact of strategic orientation on sustainable development of the firm.Design/methodology/approachThe paper presents an overview of the existing literature on strategic orientation of the firm, reexamines the major findings and fills the discovered gaps in theoretical constructs and models by new models.FindingsIn this paper, a new model of strategic orientation is proposed based on the type of relationship of aa firm with its stakeholders who are considered as suppliers of key strategic resources. Relationship between the firm and its particular stakeholder is presented on an input-output like scheme and the variants of the position of the firm towards all its stakeholders serve as foundation for determining strategic orientation types. Next, the authors present orientation of firms of different strategic types towards sustainability.Research limitations/implicationsThe paper outlines several novels problems for strategic management and organizational design theory.Originality/valueThe paper provides a novel treatment of strategic orientation and particular strategic types.

Who Could We Blame? The Impact of Strategic Orientations on the Failure of Financial Institutions

We evaluate the impact of strategic orientation on the failure probability of financial institutions. Using the US credit union industry as the empirical setting, we find that credit unions which exhibit preferential treatment to borrowers are more likely to fail, whereas those who set operational strategies towards balancing the benefits between savers and borrowers experience a lower failure probability. The impacts appear to be more pronounced in small credit unions and in credit unions which have a lower operating experience. We also find that borrower-oriented credit unions generate lower interest margins while neutral behavior credit unions generate higher margins.

CEOs’ search for alignment: the impact of strategic orientations on an extended adoption of Software-as-a-Service in SMEs

ABSTRACT As a recent technological innovation of great relevance to SMEs, this study focuses on the adoption of Software-as-a-Service (SaaS). We develop an extended SaaS adoption model that includes strategic orientations as antecedents of the key adoption drivers. Drawing on arguments from strategic IT alignment, we propose that CEOs’ extended SaaS adoption intention is determined by how much the perceived beliefs about SaaS fit the implemented strategic orientation. Our rationale is that CEOs play the dominant role in establishing alignment in SMEs as they make decisions about strategy and IT. We provide first evidence on the influence of CEOs’ strategic orientations on extended SaaS adoption.

Uticaj strateškog opredeljenja na odnos između upravljanja inovacionim portfoliom i uspeha

Modern businesses emphasize the significance of intellectual property and knowledge as key factors that contribute to achieving competitive advantage. This requires new approaches in management and there is more talk about knowledge management as a process that will raise business efficiency. In a knowledge-based economy, many companies create, acquire and maintain a competitive advantage in a turbulent market with the help of innovation. Innovation Project Portfolio Management is a powerful tool for achieving innovation strategy and it is extremely important that existing knowledge is used in companies and new ones are created based on them. The paper tests the findings of a reference survey conducted in Germany in 2016, which analyzes the impact of strategic orientation on the relationship between innovation portfolio management and business success. The obtained knowledge from the reference research was tested through a questionnaire answered by companies from the Republic of Serbia in order to see their application in business processes and business success.

Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets

In this article, the impact of strategic orientations on the use of digital marketing tactics and, subsequently, on the international business performance of small electronic retailers (e-retailers) in cross-border electronic commerce (e-commerce) is analysed. Furthermore, these relationships are compared between e-retailers originating in both developed and emerging e-commerce markets. Using a sample of 446 small business-to-consumer e-retailers from 20 European countries, we find that the deployment of digital marketing tactics has a positive effect on international business performance. Of the strategic orientations examined, foreign market orientation is most associated with the use of digital marketing tactics. Remarkably, growth orientation only has a positive effect on e-retailers from developed e-commerce markets, while customer orientation negatively affects e-retailers from emerging e-commerce markets. The differences between e-retailers from developed and emerging e-commerce markets are prominent and show that markets should not be considered as either uniform or generalisable.

Strategic Orientation and Effects of E-Administration: Findings from the Miles and Snow Framework

Much has been written about the strategic orientation of public administration organizations (prospecting, defending, reacting, and analyzing) and their consequences for organizational effects, but little is dedicated to e-administration. Is the provision of services using IT affecting the adoption of strategic orientation and its effects? The paper is dealing with e-administration issues, specifically in terms of the impact of the Miles and Snow strategic orientation on e-administration effects. To measure e-administration effects, the author’s personal tool using the Common Assessment Framework (CAF) criterion has been proposed. The data collection was conducted using the Computer-Assisted Web Interview (CAWI) method, in the period from November 2017 to January 2018. Two hundred and twenty-six Polish organizations took part in the study. The objective of this study, i.e., assessing the impact of strategic orientation and e-administration effects, was achieved by using the Ordinary Least Squares (OLS) method. It is indicated that the Defender orientation is positively associated with the effects of e-administration.

Promoting strategic performance through strategic orientation and strategic renewal

PurposeThe purpose of this paper is to explore the ways in which strategic orientation (SO) and strategic renewal (SR) could create the possibility for improving strategic performance (SP). The indirect effect of SO was also tested in this study. Furthermore, by using the moderated mediation model, the authors also investigated the moderating role of organizational ambidexterity (OA).Design/methodology/approachThe results of this cross-sectional study are based on a survey conducted on 1,430 owner/managers of SMEs. To analyze the relationship among variables, this study used descriptive, correlation and hierarchical multiple regression approach.FindingsResults revealed that SO positively affects SR and SP in SMEs. Furthermore, the mediating role of SR between the relationships of SO and SP was also confirmed. Moreover, OA strengthens the connection between SO, SR and SP.Practical implicationsThe current study provides new insights for strategic planning and management by focusing on SO along with its different dimensions. Therefore, it provides new guidelines and a roadmap that would be helpful in achieving the objectives of SP.Originality/valueThe study makes significant contributions to the extant literature by adding new knowledge about the positive impact of SO on SP. Moreover, with the analysis of mediating role of SR in this relationship, the study has made significant addition to the existing literature on SP. Furthermore, moderated mediation model adds value to the existing body of knowledge.

The Impact of Strategic Orientation on Performance of Retail SMEs by Structural Equation Model Evaluations

The Impact of Strategic Orientation on Performance of Retail SMEs by Structural Equation Model Evaluations

The impact of strategic orientations on development of manufacturing strategy and firm's performance

This study empirically tests a comprehensive set of strategic orientations that influence the development of manufacturing strategy, and examines manufacturing capability to show the impact of manufacturing strategy on a firm's financial and non-financial performance. The manufacturing strategy is posited to be influenced by customer orientation, competitor orientation, resource orientation, and innovation orientation. The findings of this study are based on a sample of the top management of 194 manufacturing concerns from the Canadian technology sector. The analysis using structural equal modelling informs that customer orientation impacts quality and flexibility strategies while competitor orientation influences cost and delivery strategies. Innovation strategy is impacted by innovation orientation. Resource orientation did not significantly impact manufacturing strategy. Quality strategy has the strongest influence on manufacturing capability, followed by cost, innovation and flexibility strategies. Manufacturing capability, in turn, influences both financial and non-financial performance.

The impact of strategic orientations on development of manufacturing strategy and firm's performance

This study empirically tests a comprehensive set of strategic orientations that influence the development of manufacturing strategy, and examines manufacturing capability to show the impact of manufacturing strategy on a firm's financial and non-financial performance. The manufacturing strategy is posited to be influenced by customer orientation, competitor orientation, resource orientation, and innovation orientation. The findings of this study are based on a sample of the top management of 194 manufacturing concerns from the Canadian technology sector. The analysis using structural equal modelling informs that customer orientation impacts quality and flexibility strategies while competitor orientation influences cost and delivery strategies. Innovation strategy is impacted by innovation orientation. Resource orientation did not significantly impact manufacturing strategy. Quality strategy has the strongest influence on manufacturing capability, followed by cost, innovation and flexibility strategies. Manufacturing capability, in turn, influences both financial and non-financial performance.

Impact of Strategic Orientation, Capabilities on Business Performance of New Ventures in India

Purpose–This research study purpose is to investigate the impact of entrepreneurial orientation and market orientation on perceived business performance among technology based new ventures (TBNVs) ...

Strategic Orientations as Antecedents of Knowledge Codification Behavior

Acquisition experience has been an important topic in M&A research for decades. However, the results are mixed and do not allow to draw a clear picture of what drives M&A performance. Building on prior research we propose knowledge codification as an important antecedent of M&A success. We contribute to the M&A experience and learning literature by investigating the impact of strategic orientations on knowledge codification behavior moderated by focused acquisition experience. Using survey data of 115 acquisitions we provide insights for how organizations learn from prior acquisitions. More specifically we demonstrate that entrepreneurial oriented acquirers codify acquisition knowledge with an accelerating pace the more experienced they are. Market oriented acquirers constantly codify their acquisition experiences.