Impact Of Social Norms Research Articles

The Role of Culture in Shaping Group Dynamics

The free-rider problem is a common phenomenon in our daily lives. However, little research has been done to demonstrate the role of culture in shaping a person's free-riding tendency. In this study, the author investigated how cultural background, including individualism and collectivism, determines a person's tendency to exhibit free-riding behavior. The analysis of the results showed significant expected differences between individualists and collectivists, with possessing individualistic values decreasing an individual's chances of free riding. There are still some limitations, and the author believes the experiment can be applied in the real world. The impact of social norms on the free-rider problem differs between cultural contexts, which may lead to a variance between results in research on the free-rider problem when applied cross-culturally.

Determinants of Consumer Intention to Purchase Fair Trade Products in the Middle East: Does Gender Matter?

Background Consumers are increasingly mindful of the influence of their consumption choices on the environment and society, leading to a significant increase in demand for fair trade products. However, while this trend has been rapidly growing in recent years, the market for fair trade products is still in its early stage in the Middle East, despite the region’s high per capita income. Focus of the Article This study investigates the motivations behind fair trade product consumption in the Middle East. By doing this, it aims to provide valuable insights and practical implications for developing effective and tailored marketing strategies to promote fair trade products in the region. Research Question This study addresses two main questions: (1) To what extent do environmental consciousness, social norms, moral obligation, and attitude influence Middle Eastern consumers’ intention to purchase fair trade products? (2) Does gender moderate the relationships between these variables and fair trade purchase intention? Importance to the Social Marketing Field By shedding light on the drivers of fair trade consumption in the Middle East, a largely under-researched region, this study expands the social marketing literature and informs advancements in the field. The findings equip marketers and policymakers with valuable insights for devising effective and tailored marketing strategies to promote fair trade products in the Middle East market. Method The data were collected through an online survey administered to 252 consumers in the United Arab Emirates using Qualtrics. Established scales were adopted from prior research to measure the constructs. The hypotheses were tested using structural equation modeling analysis and multi-group analysis. Results The results showed that attitude towards fair trade products had the highest impact on purchase intention, followed by environmental consciousness, social norms, and moral obligation. Notably, the moderating analysis revealed that while attitude and environmental consciousness had comparable effects across genders, the impact of social norms on the intention to purchase fair trade products was significantly higher for females than males. Moral obligation, on the other hand, only significantly affected males’ intention to buy fair trade products. Recommendations for Research or Practice The study offers valuable insights for marketers and policymakers seeking to promote fair trade products in the Middle East market and highlights the need for tailored marketing strategies that consider gender differences in fair trade consumption. Limitations The data were collected through a cross-sectional survey of the general public in the UAE based on voluntary participation. While this approach is commonly used in ethical consumption research, the potential for selection bias may limit the generalizability of the results.

The Impact of Social Norms on Consumer Willingness to Choose Green Packaging for an Extra Charge in the United States and South Korea

Three studies examine the effectiveness of social norm messaging in a green consumption context. The overall goal is to identify theory-based ways to increase consumer choice of biodegradable take-out food packaging with an extra charge versus single-use plastic with no charge in the US and South Korea. Results indicate that descriptive norm messaging is superior to prescriptive norm messaging in both countries. Prescriptive norm messaging produced significantly higher reactance and more negative attitudes toward the packaging selection experience in the US, suggesting serious backfire effects in that country, but not in South Korea. Results advance theory regarding the use of social norm messaging to increase consumers’ willingness to pay an additional charge for take-out food packaging that is biodegradable versus single-use plastic. Managerial and policy implications are discussed.

Beyond the myth of slimming: The impact of social norms on positive body image and caloric intake among young adults

Beyond the myth of slimming: The impact of social norms on positive body image and caloric intake among young adults

The Impact of Social Norms, Personality, and Time Perspective Factors On Indonesian Highways Safety Driving Behavior

The number of traffic accidents per year increases in proportion to the number of drivers. The higher traffic accident in particular on highways is due to speeding behavior. Traffic accidents are caused by the environment, the vehicle, and the driver factors. The purpose of this study is to incorporate driver personality, time perspective, and applicable norms, on the speeding behavior model and design proposals for intervention policies, and improve current policies on driving behavior to maintain and increase safety driving the highways speed limit. Personality (BFI-10) was incorporated into the model to investigate which personality types that often speed, time perspective (ZTPI-18) was use to understand the current driver behavior from past experience and the driver will likely take in future, while the theory of normative social behavior (TNSB) was incorporated to enhance the theory of planned behavior (TPB) model used in previous studies. The method used in this paper is the PRISMA framework. Result of this study is a conceptual model that incorporates variables of TPB, TNSB, BFI-10 personality inventory, and ZTPI-18 and consists of 23 variables. Further study will be conducted to prove the conceptual model by using the method of self-report questionnaires, field observations, and driving simulations.

Impact of Social Norms on Japanese Small Businesses’ Survival: Conflict Management Amid the COVID-19 Pandemic

This study examines how governmental business restrictions and community social norms under the COVID-19 pandemic affected small businesses in terms of business continuity, suspension, and resumption. Through interviews with 27 small Japanese businesses, this study analyzes business continuity using the KJ Method (affinity diagram). The analysis reveals that the four conflicts associated with business continuity, suspension, and resumption can be organized into two polar tensions: compliance–compatibility decisions and business–value–compatibility decisions. Conflicts were as follows: cancellation of all (events and gatherings) versus business-as-usual (social norms within the community); government standards versus voluntary standards (response to government policies); compensation for sales loss versus extensive use for future growth (securing business funds); and mutual help versus new relationships (relationships with customers and suppliers). It showed that small businesses responded along the axis of not only protecting their company values but also adapting to social institutions and norms. Moreover, conflict management is an important source of resilience for small businesses, focusing on corporate culture in different societies.

Boosting buildings energy efficiency: The impact of social norms and motivational feedback

As most countries strive to go carbon neutral by 2050, promoting energy efficiency in buildings is a critical step toward achieving this objective. Here, we propose an innovative lab experiment with a large sample of 306 participants to evaluate the role of informational instruments in shaping individuals' preferences for energy efficiency. To analyze the data, we use a rigorous empirical approach consisting of probit regression and propensity score matching. Our findings suggest that motivational feedback positively and significantly affects energy efficiency preference. We also find that older people are relatively less likely to prefer energy efficiency, as are those who contribute less to an environmental association and those who are more risk-taking and impatient. With lower significance, we also observe that households more confident in government policies' efficiency are more inclined to opt for energy efficiency. Additionally, our study makes a methodological contribution by demonstrating the usefulness of probit regression and propensity score matching in analyzing complex data and determining a causal relationship pertaining to energy-related behavior. Our results have important implications for policymakers and practitioners seeking to promote sustainable building practices and reduce energy consumption in the residential sector.

Adolescent flirting analysis of the phenomenon and its contemporary form

Introduction: The article aims to present the phenomenon of adolescent flirting, with particular emphasis on the context of contemporary cultural challenges. The article is a review, based on domestic and foreign literature. A closer acquaintance with the flit phenomenon may help understanding the social functioning of adolescents and thus may be helpful in creating preventive and intervention programs for young people. Analysis: The analysis of the phenomenon begins with the presentation of two ways of defining the phenomenon, in the biological and philosophical sciences. The reasons why people flirt can be found within the theoryof evolution as well as the theory of human psychosexual development. The impact of social norms on the perception of behaviours that we attribute to this phenomenon was discussed. The undertaken flirtation strategies were distinguished according to gender and sexual orientation. The concept of five styles of flirting wasintroduced: traditional, physical, sincere, fun and polite (Hall et al., 2010). Conclusions: The Internet and forced isolation related to the outbreak of the COVID-19pandemic have significantly influenced adolescent flirting. The digital reality for young people is as real as the material reality. Accordingly, romantic life takes placeusing new technologies. Universal signs and scripts for communicating interest are changing. For adolescents these days, sending a love letter will be less accessiblethan, for example, deepliking. There are also threats in the digital world of teenage romantic relationships, such as feeling FOMO and its consequences, or experiencingonline sexual abuse.

The Impact of Social Norms on Stock Liquidity

Abstract There is a growing body of research that shows the impact of culture on individual’s financial decisions. We aim to investigate how the strength of social norms and the tolerance for deviant behavior influence stock liquidity. Using a panel of 26 developed and 19 emerging countries we show that there is an inverted U-shaped relationship between the measure of cultural tightness-looseness, developed by Gelfand et al. (2011) and stock liquidity. Additionally, our results suggest that financial literacy has a moderating effect on the relationship between social norms and liquidity.

"Keeping your composure": A digital ethnography of gendered alcohol norms on Instagram.

The increase in alcohol consumption among young women has been the most striking change in drinking culture in Spain in recent years. This study sets out to examine how images and stories about alcohol consumption are presented on Instagram, the strategies for constructing them, and the impact of social norms, including gender norms, on the strategies of making alcohol consumption visible. We have carried out a digital ethnography study in which different research techniques have been applied. We held 13 discussion groups, conducted a three-month period of observation on Instagram, and 38 in-depth interviews of young Spanish men and women between the ages of 15 and 24 (N=118). The representation of alcohol consumption on Instagram by young people shows fashionable party spaces for shared disinhibition, fun and youth gatherings. This social network permits different types of alcohol advertising and promotion of the image associated with its consumption, and is thus a space that brands and influencers exploit. Young people avoid the diffusion on Instagram of images related to their heavy use of alcohol through particular strategies. They untag, delete or avoid using their smartphone; and they choose the audience to whom images are directed, and the areas of publication. The desire to be posting and exhibiting constantly converges with embarrassment and precaution with (un)known audiences. Gender is a key element for understanding the differences in the way in which posts on Instagram related to drinking and drunkenness affect young people. Our data show that Instagram fosters the spreading of an ideal model of "alcohol consumption" online that tends to conceal the adverse effects of the substance, and that the online diffusion of behaviour concerning drinking is not gender-neutral.

Impact of social norms on consumer perception towards green consumer durable products: An analytical study in Delhi/NCR

Social norms are the social behavior of the individual to observe things. It is a generally accepted principle of society. Social Norms can be changed according to the environment, situation, and culture in which they are found. Accordingly, people's behavior may also change. As we observed that there is a severe threat to our natural environment and its deteriorating condition may cause harmful impacts on human health. Although in the present times the societies have become more aware and concerned about the environment but still a long way to achieve the target of a healthy environment. Consumer perception is going towards the changes in the perspective of consumption of goods and services and it tries to move towards green products as compared to conventional products. In that way, green marketing promotes and supports green products. The core objectives of the study are to find out the impact of social norms that form consumer perception towards green consumer durable products, especially in Delhi/NCR. To prove the hypotheses of the study descriptive statistics has been used with the help of statistical packages for social sciences software version 26. A well-structured 5 point Likert scale questionnaire is formed to collect the data with the help of a simple random sampling method.

Impact of social norms on consumer perception towards green consumer durable products: An analytical study in Delhi/NCR

Impact of social norms on consumer perception towards green consumer durable products: An analytical study in Delhi/NCR

Impact of social norms and joint influences of social connection and self‐sufficiency motivations on prosocial budgeting

AbstractThe current research reports results of seven studies that reveal how social norms information about people's spending on others makes one notice one's imbalanced (or lower) spending on others and feel unhappy about it. This motivates the consumer to undertake the corrective action of budgeting to spend more on others which then enhances happiness with her/his budgeting decision. These effects are stronger for time than for money and the mechanism underlying the corrective action is through the joint influences of social connection and self‐sufficiency motivations. Increasing saliency of the opportunity cost of time creates a boundary condition for the above effects and power in relationships moderates the imbalanced spending of time (vs. money) effect. These findings contribute to the literatures of social norms and time versus money by suggesting that social comparison can also influence prosocial budgeting to spend time and money on others. Managerially, peer‐to‐peer payment fintech companies, which have data about prosocial spending, can partner with restaurants and food delivery companies and with charitable institutions, to target messages to the customers of fintech companies urging them to use coupons to eat out with friends and to contribute to charitable causes.

Pragmatic Socioeconomics: A Way Towards New Findings on Sources of (Housing) Market Instability

ABSTRACT In this paper, we aim to define basic principles of pragmatic socioeconomics that may create a more solid interdisciplinary bridge between sociology and mainstream economics in the study of economic behaviour. The merit of this new concept demonstrates itself in the results of our research on the impact of social norms on home-buying behaviour and the consequences that such behaviour has for the operation of the housing market and housing price trends. That research demonstrates that interdisciplinary economic sociology may significantly enrich contemporary knowledge about housing price volatility – a phenomenon which increasingly determines social and economic stability in the world. Middle-range interdisciplinary research following the concept of pragmatic socioeconomics introduced in this paper is not limited to housing issues and may help fill in gaps in our knowledge of how markets operate in general.

Impact of social norms on Chinese college students’ tobacco use

Impact of social norms on Chinese college students’ tobacco use

Desecularization, Social Identity, and Consumer Intention to Purchase Religious Products

• This study shed some lights on the way religious affiliation and religiosity affect consumer buying behavior. • Theory of Planned Behavior construct items have a significant impact on consumer purchase intentions. • Christians and Muslims take into account different factors when forming purchase intentions. • Religiosity does not impact the intention of consumers to purchase religious products. Limited research exists regarding the impact of religion and religiosity on consumer behavior, particularly in the context of a desecularizing society. In this paper, we examine the factors that impact consumer intention to purchase religious products in North Macedonia. Using survey methodology and Structural Equation Modeling (SEM), we find that each of the construct items from the Theory of Planned Behavior have a significant impact on consumer purchase intentions for the full sample, but that Christians and Muslims take different factors into account when forming purchase intentions. Further, we find that religiosity does not impact the intention of consumers to purchase religious products. The findings enhance our understanding of consumer buying behavior and the extent to which religion and religiosity impact the intention to purchase religious products. We also contribute to the existing theories on the impact of social norms and religiosity on consumer purchase intention for religious products, in desecularizing heterogenous societies.

Homo Juridicus and Homo Ludens: An Approach in Affective Jurilinguistics

Abstract This paper offers a multilingual perspective from the point of view of affective jurilinguistics on the link between the concepts of justice and play through media and literary discourses. The emotional impact of social norms on the members of any social group is highlighted, while individual and collective identity is built by playing. Playing is construed as a socializing activity per se, be it under an explicit or hidden form. Homo ludens is, by definition, a homo juridicus, too, as he complies with the rules of the social games which characterize life in a community. Researchers in the field of affective neurosciences have demonstrated that our perception of the world is first and foremost affective. The rational construction of concepts and discourse follows affective perception and is rooted in it. In the field of justice, this means that a person needs to feel safe within the group they belong to and make sure that their life and the group’s will go on. Perception is the result of a permanent social contract which is renewed regularly and cathartically through arts. Alain Supiot stated that man is a metaphysical animal, adding that “the life of the senses in a human being is intertwined with the meaning of life” (Supiot 2005: 7). By perceiving the world through his senses, the human being must bond with the other human beings, being thrown to the others through words. Thus, “the bond of the Law and the bonds of the words are intertwined in order to introduce every new-born baby to humanity, that is to give meaning to their life, in the double sense, general and juridical, of this word” (Supiot 2005: 8). Affective jurilinguistics appears to be a privileged area of multidisciplinary research in pragmatics, discourse analysis, history of mentalities and neurosciences, as well as a useful instrument for the observation of language and discourse phenomena within legal texts and texts which are related to the field of law and justice (journalistic and literary texts, etc.)

Impact of Social Norms and Environmental Changes on Adolescent Tobacco Use: A Historical Review

Impact of Social Norms and Environmental Changes on Adolescent Tobacco Use: A Historical Review

The Impact of Social Norms on Pro-Environmental Behavior: A Systematic Literature Review of The Role of Culture and Self-Construal

This paper documents state-of-the-art research on the impact of social norms on pro-environmental consumer behavior. Our aim was to identify possible research gaps, in particular in terms of the moderating role of culture and self-construal, and to suggest potentially fruitful research avenues. To achieve these objectives, we conducted a systematic review of the literature on the impact of social norms on sustainability over the past 20 years, placing emphasis on the role of culture and self-construal. Altogether, we collected over 16,000 papers via Web of Science and subsequently used NVivo 12 for a fine-grained qualitative analysis. Our findings provide several new insights. First, we identified the most popular research areas, top journals and leading authors in the field of social norms and pro-environmental sustainability. Second, we pinpointed the most popular research topics in the context of the norm–sustainability relationship. Third, we revealed how culture and self-construal have been addressed when researching the connection between social norms and pro-environmental behavior, identified managerial implications, and offered future research directions on the moderating effects of culture and self-construal.

Can social norms motivate Thermomix® users to eat sustainably?

ABSTRACT Modern food systems, but especially animal farming, are found to be the leading driver of global climate change, accounting for 30% of the world’s greenhouse gas emissions. Simultaneously, diets high in animal proteins cause serious health issues worldwide, including premature death, and will force health insurance companies to face significantly increasing costs. Therefore, an urgent transformation towards sustainable dietary choices is required by increasing plant-based diets while decreasing animal proteins. This will create environmental, social, and economic value. By applying value orientation and nudging theory, this research proposes (1) a positive impact of social norms on sustainable behaviour, (2) which is increased by self-transcendence values. These hypotheses were analysed using ordered logit models based on survey data obtained from users of a recipe website. Findings suggest that although a self-transcendence value orientation enhances sustainable dietary choices, social norm nudges are ineffective.