In today's interconnected world, social media has transformed the way we communicate, share information, and interact with others. However, alongside the benefits of social media usage come challenges that can affect individuals' work-life balance. With the pervasive integration of social media into everyday life, individuals increasingly face challenges in managing their online presence alongside their professional and personal responsibilities. Social media fatigue, characterized by feelings of exhaustion, overwhelm, and disengagement resulting from excessive use of social media, has emerged as a significant concern. Drawing upon existing literature and empirical studies, this article delves into the mechanisms through which social media fatigue influences work-life balance and provides insights into potential coping strategies. By critically analyzing the various dimensions of this phenomenon, this paper aims to contribute to a deeper understanding of the complexities involved and offers recommendations for individuals, organizations, and policymakers.