Impact Of Cultural Orientation Research Articles

The impact of cultural orientation towards secrecy on innovation

Our empirical analyses, based on a large international dataset of private firms, show that a cultural orientation towards secrecy significantly negatively affects the likelihood of investing in innovation. This finding is robust to a host of concerns and suggests that cultural orientation towards secrecy explains a significant portion of the cross-country variations in private firms’ innovation.

Facebook advertising, eWOM and consumer purchase intention-Evidence from a collectivistic emerging market

Despite a growing body of work on the impact of cultural orientation on consumers’ attitudes and behavior, research investigating the effects of individualism-collectivism in social media advertising remains limited. Based on a theoretical framework founded on the theory of planned behavior, Ducoffes’s web advertising model, and further variables from related literature, this study aims to investigate how Facebook advertisements contribute to consumers’ purchase intention in an emerging market marked by high levels of collectivism. Through a sequence of research propositions that elucidate how individuals from a collectivistic culture make purchase decisions when exposed to Facebook advertisements, our study makes a significant contribution to attitudinal research as it establishes a better understanding of the use of advertising on Facebook to market products and services. Our findings confirm the necessity and importance of taking into account consumers’ cultural differences when advertising on social media sites.

개인의 문화성향이 온라인 협력적 소비 참여에 미치는 영향 연구: 판매자 신뢰의 매개효과를 중심으로

개인의 문화성향이 온라인 협력적 소비 참여에 미치는 영향 연구: 판매자 신뢰의 매개효과를 중심으로

Impact of personal cultural orientations and cultural intelligence on subjective success in self-employment in multi-ethnic societies

The purpose of this paper is to assess the impact of personal cultural orientation and behavioral aspect of cultural intelligence on subjective success in self-employment in a multi-ethnic context. Based on Sharma (J Acad Mark Sci 38: 787–806, 2010) taxonomy of personal cultural orientations, the paper examines the impact of interdependence and social inequality orientations on subjective success in self-employment (measured in terms of job satisfaction). Self-employed individuals working in multiethnic communities in East Africa (Uganda and Kenya) were compared with their counterparts in Germany operating in a less culturally or ethnically diverse context. Moderated mediation analysis using PROCESS macro model 8 is applied to measure the direct and indirect effects. Interdependence and social inequality cultural orientations were positively related to subjective success in self-employment for the East African sample, but not for the Germany sample. The results revealed that the impact of these cultural orientations on subjective success is mediated by behavioral cultural intelligence. However, these indirect effects vary between Germany and East Africa. Similar to cross-cultural settings, multiethnic business settings involve doing business with people from various ethnic and linguistic backgrounds. This requires the entrepreneur to behave in a manner that demonstrates appreciation and respect of other people’s cultures.

Cultural congruence as reflected in communication leaders’ decision-making

Purpose– The purpose of this paper is to motivate by the desire to better understand the interplay between cultural perceptions, both at the national and the organizational levels, and leadership effectiveness in corporate communication practice. In doing so, the research presented in this paper systematically compared views on communication leadership from senior communication executives in two different national cultures: England and Singapore.Design/methodology/approach– A series of in-depth interviews with the same interview guide were carried out in two leading cities of selected cultures (London and Singapore). A purposive sampling strategy was used to recruit participants for this study. Finally, 20 senior communication executives (n=11 in London andn=9 in Singapore) participated in this study. All interviews ranged from 60 to 90 minutes and were recorded and fully transcribed.Findings– Results suggest that communication executives believe that communication leadership should be treated as a multi-faceted influencing and learning process. Results also reveal that effective leadership qualities go beyond the national cultural boundaries. A more convergent view emerged on communication leadership.Practical implications– Communication executives should definitely tailor their leadership initiatives to fit the different cultural mechanisms that underlie organizational structures across cultures. Although the author agrees that communication strategies should place a great emphasis on the social dimension of cultural values in a given society, leadership initiatives, and actions should also be carried out to embrace the organizational structure and culture.Originality/value– The study provides insights into the impact of cultural orientations on the effectiveness of communication leadership. It is important and unique to confirm that organizational culture inserts a more profound influence on the application of leadership skills if compared to the national cultures.

The Impact of Cultural Orientation and Higher Education on Young Israeli Jewish and Arab Adults’ Notion of the Adaptive Adult

This quantitative study compares young adults’ notions of the adaptive adult prior to becoming parents in Israel together with the moderating effect of academic education and culture on these notions. Participants were drawn from Israel's two largest ethnic groups: Jews and Muslims. The research findings indicate that each group's ideal image of the adaptive adult is constructed prior to parenthood. The findings may also indicate acculturation process among Muslim Arabs in Israel who are exposed to individualistic values (Israeli Jewish society). This process may modify personal values and preference regarding the ideal adaptive adult in order to integrate themselves and their future offspring into that society. This trend was found to be more common among highly educated members of the collectivist society.

Nonwestern Immigrants in Continuing Higher Education: A Sociocultural Approach to Culturally Responsive Pedagogy

Every wave of immigration to the United States has brought significant changes to the country and to its institutions. Unlike earlier waves that were drawn primarily from Europe, the majority of today's newcomers originate from developing nations, causing the United States population to be more diverse in terms of race, ethnicity, language, culture, and ways of knowing. Such diversity has implications for teaching and learning in continuing higher education. Drawing from the literature, this article advocates for more inclusive learning environments where immigrant learners can experience learning that is culturally relevant and that would meet their needs for acculturation and integration into the host society. It highlights the profile of today's U.S. foreign-born population who originate primarily from nonwestern cultures and the impact of cultural orientation on learning. Furthermore, using sociocultural theory as a guiding framework, the author provides recommendations for culturally responsive pedagogy that are particularly sensitive to students from nonwestern cultures.

The impact of cultural orientation on perceived fairness over demand-based pricing

Revenue management practices are now being implemented by hotel firms on a global scale. This requires a finer understanding of how different cultures will relate to perceived unfairness that stems from the inequities inherent in demand-based pricing. In this context, individualism and collectivism as cultural constructs have been used extensively in cross-cultural research. These constructs are manifested with vertical and horizontal orientations that distinguish social patterns based on the acceptance of a hierarchy or conversely the preference over equality. The purpose of this study was to examine the relationships between vertical and horizontal orientations of individualism and collectivism with perceived price fairness over demand-based pricing. Findings indicate that vertical individualism has a significantly positive relationship with perceived price fairness. This can be attributed to the inherent acceptance of inequality in this cultural dimension combined with the emphasis of the individual over the collective unit. Marketing implications for lodging managers are discussed.

Cultural orientation: its relationship with market orientation, innovation and organisational performance

The relationships among organisational culture, business environment, business strategy and functional strategies are rarely investigated in a holistic perspective. This leads to reductionism in modelling and prevents the full exploration of the potentially complex relationships among cultural orientation, business strategy and functional strategies and their impact on organisational performance. This paper, based on a sample drawn from food manufacturing businesses in Zimbabwe, recognises the pervasive impact of organisational culture on organisational strategy and functional strategies. As a result, it acknowledges the multi‐level impact of cultural orientation – allowing for the building of a conceptual model, linking cultural orientation, business environment, organisational strategy, functional strategies and performance – which is subsequently empirically tested.