Impact Of Brand Awareness Research Articles

The Impact of Brand Awareness and Country of Origin on Purchase Intention with Mediation of Self Congruity on Chinese Brand Automotive Products Wuling

This study aims to analyze the relationship of Brand Awareness and Country of Origin by using Self Congruity as a mediation for Purchase Intention. This causal study used a questionnaire based survey as a data collection method and was distributed to 200 respondents which is a sample of this study. The selection of this research sample used a purposive sampling technique with criteria determined by the researcher. The results showed that the three hypotheses in this study have a significant influence and two hypotheses were rejected. all indicators on the related variables can be developed using PLS data (Partial Least Square). In addition, this study shows that Self Congruity as the most influential variables affecting respondents Purchase Intention toward Wuling car.

Impact of Brand Awareness and Brand Innovativeness on Brand Loyalty

Impact of Brand Awareness and Brand Innovativeness on Brand Loyalty

Impact of brand awareness and association on loyalty : the role of equity in plant medicine market in Kumasi, Ghana

Impact of brand awareness and association on loyalty : the role of equity in plant medicine market in Kumasi, Ghana

Efektivitas Sosialisasi Perbankan Syariah Melalui Program Kolokasi di BNI KLN IPB Dramaga

In the conduct of the socialization of sharia banking, BNI Sariah holds the collocation of letters carried out in BNI KLN IPB Dramaga. With the Collocation Program of BNI Sariah, we can see the effectiveness of socialization of sharia banking. The objectives of research are to analyze and to measure the impact of Brand awareness of BNI Sariah toward the effectiveness of BNI Sariah collocation program in BNI KLN IPB dramaga, to identify the dominant variable in determining the effectiveness of socializing of sharia banking, and to analyze the influence of Responsiveness of service officer of collocation program in BNI KLN IPB Dramaga. This research used quantitative analysis using the survey analyst to customers of BNI Sariah in BNI KLN IPB Dramaga and BNI Sariah Bogor and the analysis structural equation modelling (SEM). Based on the results of the analysis using the structural equation modelling (SEM), a conclusion can be taken from the study: collocation program is considered to have a positive and effective impact to increase the effectiveness of socialization of sharia banking that was carried out by BNI Sariah. Responsiveness is the dominant variable that supports the success of an effective socialization of BNI Sariah. Brand awareness also supports the socialization program, where BNI Sariah Brand is also well known among the public especially those who live in Dramaga. Keywords: effectiveness, socialization, sharia banking, responsiveness, brand awareness, SEM

The Impact of Brand Awareness on Customer Loyalty towards Igloo Ice Cream: A Study on Dhaka University Students

The Impact of Brand Awareness on Customer Loyalty towards Igloo Ice Cream: A Study on Dhaka University Students

Impact of Brand Awareness on Brand Loyalty with Mediation of Customer Satisfaction in Textile Sector of Pakistan

Impact of Brand Awareness on Brand Loyalty with Mediation of Customer Satisfaction in Textile Sector of Pakistan

Selling through outlets: The impact of quality, product development risk, and market awareness

We consider a monopolist manufacturer of a luxury good who currently sells a product through a retail store. The manufacturer must decide whether to also offer this product, at a lower quality level, through a factory outlet store. We study how this decision depends on the relative qualities of the products offered on the two channels, as well as the manufacturer's ability to develop successful new products. Our multi-period model captures both risky new product development and the impact of outlet sales on the manufacturer's brand awareness. We find that the manufacturer's optimal strategy will be one of three options: expand into the existing outlet channel by introducing a low-quality version of the product, do not expand into the outlet channel, or expand into the outlet channel only when new product development is successful. The “wait and see” strategy becomes optimal when the fixed cost associated with expanding into the outlet channel is moderate and the likelihood of successful new product development is low. In this case, expanding into the outlet channel is only preferred when new product development is successful because successful development helps counteract the negative impact of outlet sales on the perceived exclusivity of the brand. Finally, we demonstrate that the manufacturer's optimal strategy is dependent on the level of product differentiation provided by the outlet and the impact of brand awareness on brand quality.

The Impact of Brand Awareness on the Consumers’ Purchase Intention

This paper presents a review about the impact of brand equity and brand awareness on the purchasing intentions of the consumers. The purpose of the paper is to elaborate the relation between the awareness of a brand and the intention of consumer of buying that brand. This has been done by going through different literature and articles by different authors. It will help the readers to come across the work done by various well known authors at one place and hence will help to know how knowing a brand well will affect the consumer in making decision about buying a product.

The Impact of Brand Awareness and Customer Experience on the Brand Loyalty of MI

This study discusses the impact of brand awareness and customer experience on brand loyalty of MI. This study randomly selected the people who have purchased the MI’s product to complete the questionnaire. The variables of this questionnaire included population statistics variables, the brand awareness of consumers, the experience of consumers when purchasing, and the customer’s loyalty of its brand. By using the SPSS to analyze the date from reliability analysis, validity analysis, correlation analysis and descriptive statistical analysis of each variable. As the results shown, brand awareness can positively predict brand loyalty. Service experience and emotional experience can positively affect brand loyalty. There existed significantly positive correlation among brand awareness, service eexperience, emotional eexperience and brand loyalty. Finally, summarizing the empirical results, and bringing up some limitation and expanding direction of this research.

The Impact of brand awareness and image of an exhibition and convention center on brand equity of the venue - Focused on KINTEX employees and experienced users

The Impact of brand awareness and image of an exhibition and convention center on brand equity of the venue - Focused on KINTEX employees and experienced users

Power of Branding on Internet Service Providers

Evidence shows that the internet has become a more powerful medium than the traditional mass media with the potential of developing even further. Interestingly, research regarding the management of brand power by internet service providers (ISP) is scarce at best. In order to fill this gap, this study investigates the relationships among brand image, brand awareness, brand trust, brand preference, and customer perceived value among the main ISPs in northern Taiwan. Findings reveal that the essence of branding (i.e., brand awareness and brand trust) is the forerunner of brand choice for ISP services. Moreover, the relative impact of brand awareness and brand trust on brand preference is also identified. Further, customer perceived value of internet service with respect to different brands varies considerably. Managerial implications and suggestions for future research are discussed in this paper.