Abstract Data evaluating the effectiveness of EMDR suggest that, although it appears to be an effective treatment for many types of Post-Traumatic Stress Disorders, the major support comes from limited-subject case studies. To further investigate this issue, the relative efficacy (in comparison to simpler procedures) of EMDR for reduction of the vividness of subjects' memories was investigated in a non-clincal sample. Results indicated that EMDR was more successful than comparable techniques in reducing the intensity of subjects' mental images.