Image Aesthetics Research Articles

Post-purchase behavioral intention in medical aesthetic: the role of image, perceived value, and satisfaction

IntroductionThe technicality and professionalism of medical aesthetics have become one of the most fashionable indicators in the world, and image is the key factor of aesthetic development. This study aims to explore the relationship between medical aesthetic image, perceived value, satisfaction and post-purchase behavioral intention.MethodsThe subjects included customers who had consumed and received treatment in the three years, and the questionnaires were collected from returning clients of each unit in the medical aesthetic group from May 17, 2017 to May 31, 2017. We used the structural equation modeling (SEM) to analyze the data.ResultsThe results showed that medical aesthetic image was positively associated with perceived value, satisfaction and post-purchase behavioral intention; perceived value was positively associated with satisfaction and post-purchase behavioral intention; satisfaction was positively associated with post-purchase behavioral intention.DiscussionThis study can provide medical aesthetic practitioners with an understanding of consumers' image and perceived value to improve satisfaction. The changes in consumers' perception of aesthetic medicine can be evaluated more objectively, and suggestions can be provided for medical institutions to strengthen their cultural connotation and external image, so as to establish a strong brand image.

항공사 객실승무원의 미적이미지가 브랜드 가치와 만족도에 미치는 영향 연구 - 지각된 역량의 조절효과

With the evolution of the domestic aviation industry and the increase in the number of new airlines, competition is becoming increasingly fiercer. Airlines strive to imprint their brands on customers, and cabin crew, who are in direct contact with customers, play a decisive role in this process. The image of the cabin crew significantly affects the perceptions and preferences of customers, particularly the first impression, which can quickly become a strong standard for brand judgment. Despite the importance of the image of cabin crew, research on this topic remains insufficient. The main results are as follows. The elements that comprise the aesthetic image of the cabin crew include grooming, posture, hospitality, attitude, manners, and speaking style. This aesthetic image significantly impacts airline brand value. The perceived competency of cabin crew was composed of coping ability and expertise as subfactors. Among them, the moderating effect of expertise significantly impacted the relationship between airline brand value and customer satisfaction. The result emphasized the need to manage the aesthetic image and competency of airline cabin crew, which supports aesthetic labor theory. Specifically, this theory suggests that the appearance of employees should be specifically and clearly organized and developed to transform appearance into aesthetic competitiveness for the benefit of the company. This study presents the possibility of interdisciplinary research by combining aesthetics and tourism and exceeded theoretical considerations to derive strategic implications that link airline image branding with customer repurchase from the practical perspective. However, it study has a limitation, i.e., the subjects under investigation are limited. Thus, future research should expand the target to include customers from diverse cultural backgrounds and conduct in-depth comparative analyses between full-service and low-cost carriers.

A Brief Analysis of Blank Space in Ancient Chinese Hand-scroll Paintings from the Perspective of Reception Aesthetics

Reception aesthetics emphasizes the comprehensive role of multiple functions of works. For ancient Chinese hand-scroll paintings, blank space in the picture also reflects such an aesthetic principle. Blank space not only has a specific aesthetic image in the picture, but also is a summoning structure when appreciating the picture. This structure provides the viewer with the possibility of imagination and secondary creation. For this reason, ancient hand-scroll paintings not only need the beauty of blank space in the construction of the body of the painting, but also have similar structural functions in the mounting of hand-scroll paintings. This article conducts a relatively in-depth analysis.

Research on Aesthetic Image Design Based on Embedded Network

Research on Aesthetic Image Design Based on Embedded Network

Innovative design of sports and health complexes as a promotional factor of intensifying women’s physical activity

Background and purposeThe study purpose was to find out how the interior design of sports and health complexes affects the females’ motivation for physical activity. The authors proceeded from the initial hypothesis that a well-planned, modern-looking and attractive interior design of sports and health complexes can significantly affect the number of female visitors and their physical activity. Material and MethodsTo confirm the initial hypothesis, the authors used following research methods: comparison of modern interiors of sports and health complexes with the interiors of the Soviet period; interviewing employees of sports and health complexes; cluster analysis and survey of female visitors. To ensure the reliability of the survey results, the sample size was determined taking into account the general amount population of Ukraine, thus the sample size comprised 508 respondents from 5 Ukrainian cities – Vinnytsia (98), Lviv (115), Lutsk (102), Ternopil (88), Odesa (105).To confirm or refute the initial hypothesis the authors calculated the value of the criterion χ2 (Chi-square) using the standard program for processing scientific research results (SPSS) based on crosstabulations.ResultsIt has been found out that most of females consider the good planned interior design (aesthetic appeal and comfort) to be a determining factor in choosing a sports and health complex. The impact of this factor depends on the age – the older is a woman, the higher is the influence. The results’ correctness was confirmed based on the use of variance analysis method. With the help of the input data recodifications, the authors calculated the variances to determine the degree of frequency fluctuation for the questions related specifically to the sports and health complexes interiors design.ConclusionsAttractive modern design and comfortable conditions in sports and health complexes proved to be significant motivational factors in increasing the motor activity of the adult females. The authors came to the conclusion, that improving the aesthetic image of the sports and health facilities’ interior can motivate more women, especially older ones, to engage in physical activity. Thus, the issue of increase the Ukrainian females’ physical activity level depends greatly on productive cooperation between sports and health complexes management and professional designers.

Enhancing the Aesthetics of 3D Shapes via Reference-based Editing

While there have been previous works that explored methods to enhance the aesthetics of images, the automated beautification of 3D shapes has been limited to specific shapes such as 3D face models. In this paper, we introduce a framework to automatically enhance the aesthetics of general 3D shapes. Our approach employs a reference-based beautification strategy. We first performed data collection to gather the aesthetics ratings of various 3D shapes to create a 3D shape aesthetics dataset. Then we perform reference-based editing to edit the input shape and beautify it by making it look more like some reference shape that is aesthetic. Specifically, we propose a reference-guided global deformation framework to coherently deform the input shape such that its structural proportions will be closer to those of the reference shape. We then optionally transplant some local aesthetic parts from the reference to the input to obtain the beautified output shapes. Comparisons show that our reference-guided 3D deformation algorithm outperforms existing techniques. Furthermore, quantitative and qualitative evaluations demonstrate that the performance of our aesthetics enhancement framework is consistent with both human perception and existing 3D shape aesthetics assessment.

Impact of electronic word of mouth (e-WOM) on purchasing decisions: an empirical study

PurposeIn today’s fast-paced and interconnected market, companies must adapt to the evolving demands of their customers. Therefore, it is essential to examine the impact of online reviews on potential customers' intent to purchase. This study seeks to identify the characteristics of electronic word-of-mouth (eWOM) that influence a buyer’s intention to purchase goods and services.Design/methodology/approachWe used the snowball sampling method to collect data using a pre-tested survey instrument with a five-point Likert scale. We received 696 usable responses. We conducted assumption tests to ensure that we could use covariance-based structural equation modelling (CB-SEM) for data analysis. The collected data were analysed using exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) to compute the latent variables. We then tested our research hypotheses using CB-SEM.FindingsEight latent constructs – perceived persuasion, perceived information, image aesthetics, ease_of_experience, eWOM_credibility, eWOM_usefulness and eWOM_adoption – have been identified, which determine the influence of eWOM on purchase intent (PI) for both tangible and experiential products. Though the structural model emerged relatively similar, the constructs had differential impacts on PI for commodities and services. The perceived information quality and source trustworthiness had a greater impact on eWOM credibility in the case of services than in the case of commodities, while image aesthetics played a more crucial role in determining the eWOM credibility for commodities than services. In both cases, credible eWOM was found useful, but a persuasive eWOM influenced its perceived usefulness more in the case of commodities. The likelihood of adopting a useful eWOM and converting it to positive PI is present in the case of both services and commodities, but the impact is much higher in the case of services.Research limitations/implicationsThe study has examined the interplay of three theoretical consumer behaviour models: elaboration likelihood model (ELM), stimulus-organism-response model (SOR), and information adoption model (IAM). Thus, it adds to the existing literature on the characteristics of eWOM that influence the PI of online buyers.Practical implicationsThis study’s findings demonstrate how eWOM influences consumers' perceptions of the utility of goods and services, impacting their intention to purchase. It also provides valuable insights into marketing and consumer behaviour in the Indian market. Thus, this study assists marketers in adjusting their digital marketing strategies to ensure the effective use of eWOM characteristics to positively influence the PI of the target audience in the Indian market.Originality/valueThis research study examines the relationship between eWOM characteristics and PI for both goods and services sectors. Most existing literature is skewed towards specific service sectors, such as hospitality and health care. A generalised comparative study is what makes this research work unique.

Beyond pixels: text-guided deep insights into graphic design image aesthetics

Beyond pixels: text-guided deep insights into graphic design image aesthetics

المعنى المشترك وجماليات الخطاب في التصميم الداخلي

Designers seek to create a design product that is dialogic and communicative with the largest number of segments of society, with visual formations that prepare for a spatial environment that is distinguished by intellectual richness and seeks to communicate with minds. Then, the design represents a visual discourse that influences the recipient, as an intentional message that reaches his imagination with its idea, including the aesthetic meanings inherent in it, and what its intellectual and semantic content carries, the aim of which is to reach a common meaning between the designer and the recipient so that the designer can lead the recipient's behavior according to the ideas presented by the design. Therefore, the research problem was formulated with the following question: "Is interior design concerned with visual formations to highlight formal values that aim to improve the aesthetic taste through the visual reception system of the recipient only, or is it an ideology that indicates that these formations are more than just what the eye sees because of their connection to the shared latent meaning between the designer and the recipient, which is reflected in the nature of collective behavior?" The research aimed to "reveal the data of the aesthetic image of the formal discourse by translating the latter into an internal space that gives the recipient interpretations that are in harmony with what the designer is going for as a directed message with intent and meaning." The research came out with a set of conclusions, the most important of which are: The design product constitutes a message with a clear meaning when it is a reflection of the social, cultural, material and geographical environment of the design context through the aesthetic formations of the design discourse, and that the reception mechanism is not destined to succeed unless the designer has a specific idea that reflects the privacy of society and the identity of the place through what the design broadcasts in order to obtain a clear and easy response from the recipient and decipher the symbols of the discourse and enjoy its connotations and goals.

Aesthetic image cropping meets VLP: Enhancing good while reducing bad

Aesthetic Image Cropping (AIC) enhances the visual appeal of an image by adjusting its composition and aesthetic elements. People make these adjustments based on these elements, aiming to enhance appealing aspects while minimizing detrimental factors. Motivated by these observations, we propose a novel approach called CLIPCropping, which simulates the human decision-making process in AIC. CLIPCropping leverages Contrastive Language–Image Pre-training (CLIP) to align visual perception with textual description. It consists of three branches: composition embedding, aesthetic embedding, and image cropping. The composition embedding branch learns principles based on Composition Knowledge Embedding (CKE), while the aesthetic embedding branch learns principles based on Aesthetic Knowledge Embedding (AKE). The image cropping branch evaluates the quality of candidate crops by aggregating knowledge from CKE and AKE; an MLP produces the best result. Extensive experiments on three benchmark datasets — GAICD-1236, GAICD-3336, and FCDB — show that CLIPCropping outperforms state-of-the-art methods and provides insightful interpretations.

Dialectics of perception and imagination: Embodied politics of atmosphere in Xiqiao Road, Nanjing

In the social media era, scholars tend to reduce the online digital images of cities to readable visual-centric texts dominated by ideologies such as platform capitalism and symbolic consumerism, treating symbols and affects as antagonistic. This study attempts to deconstruct this dichotomy and explain the visual-centric paradigm in digital images from the perspective of affective atmospheres based on an ethnography of 20 participants on Nanjing's Xiqiao Road. Built on atmosphere theory and material imagination theory, we suggest that an embodied politics of atmosphere is constituted by perception and imagination. Perceptions foster a holistic understanding of place among participants through peripheral visions, which is potentially consistent with the logic of online dissemination of digital images. In contrast, material imagination represents the creative pole of the body and establishes a new surface aesthetics of digital images. Faced with visual-centric notions of place in contemporary digital images, illustrating the embodied politics of the affective atmosphere can help motivate people to transcend existing paradigms and experience place through a more creative vision.

Fusion of Tradition and Modernity: Cultural Reconstruction of Aesthetic Image of Hosts

In the context of today's cultural pluralism, the construction of aesthetic image of the host and the innovation strategy has become an important topic of research. This thesis aims to explore how the fusion of traditional and modern elements affects the aesthetic presentation of the host in opera and cultural programs, to analyze the interaction between the aesthetic characteristics of traditional opera art and modern communication media, and to reveal the interaction between the two in form and content. Through an empirical study of the presenter's performance in the program, this paper explores the process of recreating traditional cultural symbols in modern media and analyzes their impact on the audience's aesthetic perception. The results of the study show that by integrating traditional aesthetics and modern presentation methods, the host can enhance the cultural depth of the program and improve the audience's sense of participation and identification, thus bridging the gap between cultural inheritance and innovation, and further promoting the modernization, transformation, and dissemination of opera culture. Therefore, this study provides new perspectives and ideas for the combination of traditional and modern aesthetics.

Fouad AlKhatib’s Poetry in the Saudi Era: Between Historical Moment and Poetical Moment

The research introduces Fouad Al-Khatib and his later poetry during his Saudi era. It clarifies what is meant by “historical moment”, “poetical moment” and “the aesthetic moment” through studying the relationship between these moments in the Saudi poetry of Fouad Al-Khatib to determine how each of them affect the other. A preliminary thematic classification of Al-Khatib’s Saudi poems is provided to show the aesthetic effects of these moments in the artistic construction of the poem; since the idea of the research is based on the collaboration of history and poetry, or let us say: history and art, it looks at this part of the poetry assuming its validity to represent a time period and a spatial extent. “Place” is a highly regarded component of Fouad Al-Khatib’s poetry which deserves to be considered carefully, to understand its impact on the artistic construction of the poem. Indeed, it give a deserved attention to the study of Arabic poetry in the Arabian Peninsula, past and present. Because the place - any place - is fixed, even if its meaning changes, or its form changes; while time, on the other hand, is variable, so it is made dependent on space, because the dimensions of space are multiple, and time has one dimension. In order to reach a relevant result, we raise a number of questions: Did the historical theme present in Al-Khatib’s Saudi poetry refer to history or to poetry? Or mixes them? Is it possible for Al-Khatib’s Saudi poetry to be classified objectively in a way that reveals its merits? How does the language of spatial relations create concepts of place in his poetry? How did he create an imagined existence? How time and space were combined in his poetry to express his aesthetics through a specific poem? The research methodology is based on tracking and investigating the Saudi poetry of Fouad Al-Khatib only. The analytical textual approach based on the artistic vision is considered the most useful in conducting research. To achieve our goals of revealing the aesthetic effects. It has been found that the effectiveness of the historical moment and the poetical moment appears through: relying on it, recalling it, exaggerating it, generalizing it. It was also possible to discover the netting thread of Alkatib’s Saudi poetry, which is represented by the idea of “unity and renaissance” with multiple purposes. Even if the place is real, it has an imagined existence that emerges through the language of spatial relationships. Time and place were united in forming an aesthetic image that has its own characteristics through an analytical model of Al-Khatib’s poetry.

MRAM: Multi-scale Regional Attribute-weighting via Meta-learning for Personalized Image Aesthetics Assessment

Image aesthetics assessment (IAA) is inherently subjective, with generic image aesthetics assessment (GIAA) often overlooking individual user preferences. Personalized aesthetic assessment (PIAA) addresses this by accounting for user-specific inconsistencies. However, the limited annotated data from individual users and the scarcity of user-jointly annotated image data pose challenges. To cope with these problems, we propose a multi-scale regional attribute-weighting via meta-learning for PIAA, namely MRAM, which aims to simulate how the brain computes aesthetic values from visual stimuli. The human brain is to predict the subjective aesthetic value of the individual to the image by combining the features of the visual scene segmentation through the weighting method. MRAM introduces a multi-scale attention module to capture visual scene regions segmented at different scales, adjusting feature selection based on user attention. Additionally, a regional attribute-weighting module (RAM) is proposed to weigh these features using aesthetic attribute representations. In the meta-training phase, MRAM learns aesthetic prior knowledge from a diverse set of PIAA tasks. Transitioning to the personalization phase, MRAM is fine-tuned with only a small number of specific user samples, enabling it to rapidly adapt to the unique aesthetic preferences of individuals. Experimental results demonstrate the superior performance of the proposed MRAM compared to state-of-the-art PIAA methods.

Landscape in Technological Image The Complex Aesthetics Perspective

In the Anthropocene, what contribution to landscape design and creation can the technological image, whose action, or agency, is global in scope?Beyond being a functional backdrop for human action and an object of images provided by devices designed for control in virtual mappings and telematic geolocations, can the landscape also be the subject of technological images that are able to promote a new paradigm of reciprocity between man and cosmos? In an attempt to answer such questions, this contribution is aimed at reconsidering in epistemological terms certain notions of the aesthetics of the technological image and, in particular, of the audiovisual image: immersivity, synesthesia and Stimmung.In the perspective of the development of a complex aesthetics, it is hypothesized that the aesthetic experience of the artistic audiovisual image of the landscape can potentially promote a sensitive knowledge of the environment, capable of contributing to the development of an ecological sensitivity.

3D construction printing as a tool for forming the design methodology of an actual modern object of architecture and construction

An analysis of the experience of the design and construction of objects of modern architecture, reflecting in an aesthetic image, a high -tech direction and brightness of the image. In particular, the features of 3D construction printing with a variety of approaches and purposes of using this technology in the field of architecture are considered.The purpose of the research and analysis is to bring the theory of technological capabilities, their practical application and the relevance of modern architectural solutions into design methods, on the basis of which it is possible to form general trends and directions of aesthetic images of modern architecture.The article presents an approach to the design of a residential housing facility based on the analyzed experience and selected methods of architectural design, taking into account their subsequent implementation by 3D construction printing.

A Trilogy of Food, Photography And Social Media: Gastroporn

Eating is a biologically fundamental human activity. However, the real importance of eating stems not from its biological necessity but from its symbolic character. Food and eating also have psychological, social, and political significance. Food is a means by which love and desire are expressed and communicated. In addition, food serves purposes beyond filling the stomach, such as self-construction, identity formation, social status, gaining prestige, showing others who you are, and differentiating from others. In this context, the concept of gastroporn is considered a form of food that has moved away from its true meaning and undergone a shift in meaning and is expressed as aesthetic images of unattainable pleasure that replace real food. The presentation and visualization of the food, the preparation of the food, and the kitchen materials used often become more important than the food itself. Changing the existing image of the food and serving it with presentations that can emphasize the feelings and emotions of the consumer is the main reason underlying gastroporn. Although the pairing of food with pornography in the classical sense may sound repulsive and irreconcilable at first, the fact that the artistic aspect rather than the food itself comes to the fore in the dishes made with artistic mastery by the chefs in the kitchen, the "irresistible" erotic connotations of some ingredients and the professional photography of all these reveal the similarities between food and pornography. The sexual connotations of foods such as a burst yolk, a runny chocolate bar, and the elongation of hot cheese, bananas, ice cream, etc., reinforce the connection between food and pornography. The main thing emphasized in this article is that the concept of gastroporn is a new form of transforming food and that social media and food photography contribute positively to this new form.

Advances in Image Aesthetics Assessment: Concepts, Methods, and Applications

Advances in Image Aesthetics Assessment: Concepts, Methods, and Applications

Personality prediction via multi-task transformer architecture combined with image aesthetics

Abstract Social media has found its path into the daily lives of people. There are several ways that users communicate in which liking and sharing images stands out. Each image shared by a user can be analyzed from aesthetic and personality traits views. In recent studies, it has been proved that personality traits impact personalized image aesthetics assessment. In this article, the same pattern was studied from a different perspective. So, we evaluated the impact of image aesthetics on personality traits to check if there is any relation between them in this form. Hence, in a two-stage architecture, we have leveraged image aesthetics to predict the personality traits of users. The first stage includes a multi-task deep learning paradigm that consists of an encoder/decoder in which the core of the network is a Swin Transformer. The second stage combines image aesthetics and personality traits with an attention mechanism for personality trait prediction. The results showed that the proposed method had achieved an average Spearman Rank Order Correlation Coefficient (SROCC) of 0.776 in image aesthetic on the Flickr-AES database and an average SROCC of 0.6730 on the PsychoFlickr database, which outperformed related SOTA (State of the Art) studies. The average accuracy performance of the first stage was boosted by 7.02 per cent in the second stage, considering the influence of image aesthetics on personality trait prediction.

WHAT COGNITIVE NEUROSCIENCE SAY ABOUT AESTHETIC EXPERIENCE?

Today, researchers can observe the neural responses to an aesthetic image in the human brain and examine the physiological reactions of viewers to an art object. Neuroaesthetics is a new field of study that characterizes the evolutionary history of the creation and evaluation of art by examining these responses. Neuroscientists, who have managed to map the neural pathways of the visual processing processes that occur in a person's brain while watching artworks, have been focusing on how the visual cortex processes information and reaches aesthetic judgment in recent years. The focus of this research is how a work of art is perceived, how the visual cortex processes information when reaching aesthetic judgments, color perception, synesthesia, and finally, the effects of brain damage on artists. In the study, firstly, the visual-spatial processes, which are the basic processes of visual perception, were discussed. In this way, object perception and the visual processes occurring in the brain during the perception of the art object were examined. In the next section, which draws attention to the perception of color as well as shape and spatial location, synesthesia, which has been the subject of many studies by neuroscientists in recent years and is known as the perception of one sense together with another sense, is discussed. Finally, studies on brain-damaged artists, one of the experimental methods most preferred by neuroscientists in research on aesthetic perception, and the data obtained from these studies are presented.