Values are at heart of Canadian culture in broad sense. And it is their values that deeply define Canadians-liberal values, of course.Pierre Pettigrew, Liberal MP, 1999This great Canadian mosaic, non-nation-state, makes for country that, in my view, reflects many of our values.Pettigrew, Liberal minister of foreign affairs, 2004(1)The early 21st century has seen much of Canadian public embrace what some scholars and policy practitioners are calling the liberalism.2 A recent poll found that, when forced to choose among ideological labels, six in 10 Canadians self-identified as liberal. This was twice number that chose small-c conservative, and six times as many as selected socialist. The growing domestic consensus around values is now significant enough, explains pollster Michael Marzolini, to justify construction of national image. Branding [liberal] Canadian identity as unique and valuable, he concludes, could stimulate patriotism and connection.3The increasingly popular concept of branding will be important to Canada, which has traditionally struggled to define itself both at home and abroad. Thanks to globalization and revolution in information technology, it is now common for countries that lack distinguishing identities to adopt persona of 'brand states,' with geographical and political settings that seem trivial compared to their emotional resonance among an increasingly global audience of consumers. Peter van Ham has argued reasonably that state's image and its international reputation have become essential parts of its strategic equity.4No longer content with label of middle power, self-identified small-1 Canadian voters and government officials have begun to depict themselves and their country as proponents of what was known under Mulroney Conservatives as new internationalism, and is now commonly referred to as liberal approach to world affairs. They claim, often with enthusiasm, that this uniquely Canadian style in external relations has been part of national tradition dating back to time of Nobel Prize-winning Lester Pearson, if not earlier. Concomitant with [Canadian] faith in freedom, equality and tolerance, argues political scientist Erika Simpson, has been a pervasive cultural belief in ability of humans to find compromise solution to all types of problems.5 For approximately 60 years, Simpson seems to suggest, small-1 domestic values have remained liberal, and indeed Liberal, when transferred onto international stage.As much as Canadians might like to believe in tradition in foreign policy, and as much as it might help cement place for Canada on world stage as compassionate or perhaps model citizen, it simply is not true historically. To suggest, as did Lester Pearson, that foreign policy is after all, merely 'domestic policy with its hat on,'6 is overly simplistic. Admittedly, Canada's Liberal party-an organization with commitment to greater individual freedom on domestic level-has dominated federal political landscape since mid-i93os, making it, arguably, the most successful regime of any country in world.7 On international stage, however, Canada has had much different history. The country's socalled internationalist values have hardly been liberal, or even Liberal. Rather, they have generally been reflective of Tory underpinnings of society founded on principles of peace, order, and good government. There is indeed tradition underlying philosophy of Canadian external relations, but it is one derived primarily, although certainly not exclusively, from values of conservatism. Today, as Canada becomes more domestically, its foreign policy threatens to tilt other way.Any complete description of Canadian political culture, argue two political scientists in widely used Canadian text, would have to note pervasive nature of liberalism, commitment to democratic values and processes, salience of federalism, growing recognition of cultural diversity and force of both Canadian and Quebecois nationalism. …
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