ABSTRACT The article addresses how language is fuelled by political actions and accrues sociopolitical meaning in the context of war. The focus is on public discourse on languages in Ukraine in response to the full-scale Russian war. Texts that appeared on two publicly available platforms, Facebook and TikTok, since 24 February 2022, were collected. These are predominantly verbal texts that contain explicit references to languages and include arguments about languages and language matters during the war. The texts are analyzed qualitatively within the framework of language ideologies. Viewing language ideologies as “the beliefs and attitudes that shape speakers’ relationships to their own and others’ languages” (in the words of Jillian Cavanaugh), the study focuses on the power of images or how languages are portrayed, the power of signs or what distinguishes one’s “own” language from that of the “other,” and the power of language practices. All of these relationships, it is argued, contribute to language activism as a reaction to the war. The discussion places the results within the broader context of the multiple language ideologies that are being constructed, promoted, and enacted in Ukraine, dismantling the colonial relationships of languages, thereby empowering the Ukrainian language.
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