Identity Theory Research Articles

Mod Installation as Reclaiming Representational Diversity: The Role of Aesthetic Agency in Stardew Valley

Media (e.g., film) are often designed around cisgender, heternormative logics and are not representative of the multiplicity of identities and identity expressions that exist in the world. Thus, media impedes the identity expression and performance of the communities who use them, as we do not see many parts of our identities represented or find that our identities are misrepresented. Video games, which are a genre of media, are especially problematic in how they perpetuate heteronormative normative logics. Unlike most media, however, video games give people agency over the aesthetics of game worlds--the characters and narratives--through the installation of mods. We conducted a content analysis coupled with a triangulation of mods through personal experience focused on the widely popular farming simulation game Stardew Valley. Drawing on a conceptual lens bringing together theories of identity and aesthetic agency, we highlight how the aesthetic agency afforded by mod installation provides opportunities for reclaiming representational diversity in game worlds along the following dimensions: sex and intimacy, gender and sexuality, race and ethnicity, and body diversity. We discuss the implications of mod installation, exploring its potential relationship with identity work and identity play. We then propose design guidelines for achieving aesthetic alignment.

Lesbian and Gay Population, Work Experience, and Well-Being: A Ten-Year Systematic Review.

Despite an increase in the promotion of equal opportunities at work, there is still persistent discrimination against lesbian and gay (LG) workers. In this vein, this study aimed to systematically review the research investigating the peculiarities of the work experience of LG people, particularly considering the theoretical frameworks in the approach to sexual minorities' work-related issues, as well as individual and contextual variables influencing the work experience and the impact they may have on health and well-being. We explored the PsycArticles, EMBASE, Scopus, and Web of Science electronic databases and the EBSCOHost (PsycInfo, Psychology and Behavioral Sciences Collection) scholarly search engine, between 01/01/2013 to 01/03/2023, with regards to the search terms "lgb*", "gay*", "lesbian*", "homosexual*", and "sexual minorit*", associated with "employee*", "personnel", "worker*", and "staff", and with "workplace", "work", "job", "occupation", "employment", and "career". Data were narratively synthesized and critically discussed. Of the 1584 potentially eligible articles, 140 papers contributed to this systematic review. Five main theoretical frameworks were identified: (a) minority stress, (b) sexual prejudice and stigma, (c) queer and Foucauldian paradigms, (d) social identity theories, and (e) intersectionality. Furthermore, significant individual (e.g., outness, disclosure, and work-family conflict) and contextual (e.g., heterosexist and heteronormative workplace climate and culture) variables influencing LG people's work experience were identified. This review highlights the need to develop a unified theoretical model for the construction of specific measurement tools to assess the work experience of LG people and for the implementation of interventions aimed at minimizing the effects of stigma in work contexts.

Consumer Attitudes Towards GenAI Advertisements

This research focuses on the attitudes of potential consumers towards generative artificial intelligence (GenAI) advertisements, employing a multi-experimental approach based on engagement to shed light on how e-marketers should leverage novel technological tools in the age of human-AI co-creation to enhance brand favorability. The experimental findings indicate the continued adaptiveness of concepts such as in-group bias, IKEA effect, and social identity theory in the GenAI era, demonstrating that (a) consumers' awareness of AI authorship (b) their level of participation in the co-creative process and (c) their perceived authenticity, significantly influence their attitudes. This study expands the boundaries of theories previously confined to human populations and provides pioneering practical guidance for AI co-creation in the realm of electronic commerce.

Using habitus and ethnic identity theory to investigate the decision-making of Canadian Modern Orthodox young people

ABSTRACT Students’ access to higher education is significantly shaped by the cultural and social capital they hold and aspire to gain. This study examines Canadian Modern Orthodox high school graduates pursuing higher education, exploring the factors that influence their choices. By framing Canadian Modern Orthodox Judaism as an ethnic minority identity, the research reveals how this identity shapes the decision-making process of young adults. The study integrates Bourdieu’s concept of habitus and Phinney’s theory of ethnic identity to understand how students in a close-knit community plan their futures, balancing considerations of reputation, marriage, and career. Based on eight years of teaching at a Modern Orthodox high school in Southern Ontario, the study uses institutional ethnography to identify two key pathways: Pathway 1 involves students taking a gap year in Israel, postponing their minority status on North American campuses, while Pathway 2 sees students entering directly into secular universities, where they become ethnic minorities for the first time. The paper also explores how students manage their post-secondary experiences and the impact on their cultural and social capital. Those who choose a gap year in Israel often accumulate greater cultural and social capital within their community compared to those who enter university directly.

"Accepting the Poem of Destiny": Identity Reconstruction in a Chinese Online Depression Community.

As online health communities become important platforms for people with depression to express themselves, digital narratives provide a lens for understanding their identity work. Drawing on the communication theory of identity (CTI), this article explored the members' identity reconstruction by analyzing their narratives posted in a Chinese online depression community. The four levels of identities constructed by the members include "laggard" and "pioneer" at the personal layer, "idler" and "fighter" at the enacted level, "stress-maker" and "escaper" at the relational layer, and support providers and receivers at the communal layer. These identities at different levels usually interact in the narratives, showing that identity gaps exist among the members. The study shows that the members' autobiographical accounts of depression entail multiplicities and ambivalences, denying the dominant and stigmatizing representation of it by common sense and the media as a reductionist downward and one-way experience that is valueless and offers no possibility for personal growth. The findings regarding the communal level of identity show that narratives can help the narrators to create bonds of solidarity of an experience that is often marginalized.

Career transitions from work-to-entrepreneurship

Moving from a traditional career to entrepreneurship is a significant shift. It means taking on new responsibilities and dealing with uncertainties. Our research examined what motivates people and the skills they need to make this change. We used career identity theory to understand how people match their motivations, interests, and abilities with their chosen careers. By thematically analyzing 21 in-depth interviews conducted with military veterans and career transition organizations, we find that transition barriers and challenges embedded in career contexts can be overcome by leveraging career capital and social capital through a series of adjustments. The value of career transitions to entrepreneurship was linked to improved well-being, increased autonomy, and satisfaction. We contribute to the entrepreneurship and career literature by proposing an integrative model of work-to-entrepreneurship career pathways, which aids in explaining how occupation contexts shape career aspirations, highlighting the importance of career and social capital and identifying career transition pathways. We propose direction for future research and offer practical implications for employers’ talent management practitioners, individuals considering work-to-entrepreneurship career transitions and interorganizational talent management practices in entrepreneurship ecosystems.

Turkish translation and validation of an interprofessional identity measure: EPIS-TR

ABSTRACT Research on interprofessional identity using the Extended Professional Identity Theory (EPIT) has shown promising results in measuring this identity, predicting interprofessional collaboration, and improving team outcomes. However, EPIT-based interprofessional identity has not been studied in Türkiye due to the absence of a Turkish version of the Extended Professional Identity Scale (EPIS). We aimed to develop and validate a Turkish EPIS, the EPIS-TR, and explore interprofessional identities across eight different professions. A cross-cultural adaptation of EPIS was made by linguistic validation, followed by analysis of psychometric properties using a sample of students from four Turkish universities and eight professions/programs (n = 405). Confirmatory factor analysis and reliability analyses were performed. Differences between professions were explored with ANOVA and a post hoc test. Three out of seven goodness-of-fit indices showed acceptable fit (x2/df = .004; RMSEA = .07; GFI = .94), and others showed excellent fit (SRMR = .04; AGFI = .91; CFI = .97; NNFI = .96). The internal consistency of the EPIS-TR is .93. The EPIS-TR scale has strong psychometric properties. The construct validity of the EPIS-TR was similar to that of the original version. The interprofessional identity scores of the different professions were mostly similar. Based on these findings, the EPIS-TR is well suited for measuring interprofessional identity.

The Unfulfilled Promise of Brown v. Board: white Americans’ Support for Public Education Funding for Black Students in the 21st Century

Abstract Seven decades after Brown v. Board, Black students continue to lag White students. This article analyzes six experiments conducted over three decades to study whether, consistent with social identity theory, White Americans are more supportive of funding increases for nonracially targeted educational programs that benefit their racial ingroup compared to race-targeted programs. We also ask whether racial prejudice is a factor, if implicit or explicit racial priming accounts for any observed differences, and if the effects have changed over time. Our results show that consistent with social identity theory, White Americans are more likely to favor funding increases for public schools or programs for poor children, categories that are majority White, than programs targeted to Black children. Furthermore, we find no evidence of implicit or explicit racial priming. Across all experiments and all years, interactions between racial priors and the treatments are null. We conclude that ingroup favoritism, not prejudice nor racial priming, explains racially discriminatory support for increases in education funding.

Peer mentoring and identity transformation in a women’s prison

Purpose This study examined the impact of peer mentoring on identity transformation amongst women in prison, exploring how peer mentoring roles develop non-offender identities, contributing to the desistance process. Design/methodology/approach A qualitative, interpretative approach was adopted. The research was undertaken at a female prison in England and Wales. Data was collected through semi-structured interviews with peer mentors, mentees, project workers and prison officers, alongside focus groups. Thematic analysis was used to analyse the findings. Findings Being a peer mentor contributes positively to identity transformation for women in prison, fostering a legitimate, non-offender identity critical to the desistance process. Mentors view their role as a desistance signal through their interactions with prison staff. However, it can lead to role conflict and tension with other women in prison and prison staff. Research limitations/implications Future studies should consider longitudinal approaches to capture the long-term effects of peer mentoring upon desistance. Practical implications Recommendations include leveraging peer mentoring as a rehabilitative intervention, providing ongoing support for mentors and educating prison staff on programme benefits to foster a supportive environment. Social implications Enhancing peer mentoring programmes can improve the well-being of women in prison and support their reintegration into society. Originality/value This study examined identity transformation in female peer mentors in prison through the lens of social identity and group membership. To the author’s knowledge, no previous studies have focused centrally on identity or applied social identity theory to explore the psychological mechanisms behind these transformations.

A proposed Critical Theory of Music Vilification to explain “problem music”

Links between certain music genres and detrimental behaviors and impacts have often resulted in labeling specific music genres as problematic. The resultant concept of so-called problem music (SCPM) typically focuses on hip hop and rock as well as their related genres. However, researchers have repeatedly found a lack of causal empirical evidence of SCPM and noted that the essential aspect is not the music genre, but rather how the music functions for the individual. This paper proposes the Critical Theory of Music Vilification (CTMV) to explain the vilification of SCPM. First, individuals exist within greater societal systems that oppress and marginalize people. Drawing from theories of social and musical identities, people may embrace SCPM to critique oppressive systems and develop social cohesion through in-group identities. Based on theories of stereotypes in music, societal systems often further ostracize people based on their music preferences and musical identities and people may experience harm. The experienced vilification and harm can reinforce people’s music preferences and corresponding musical identities. Societal systems then may vilify the music that was meant to critique their own systemic and policy failures, resulting in a cycle of music vilification. By including systems of oppression, classism and stereotypes in music, and music preferences and musical identities that critique systems and provide social cohesion, the CTMV provides context to SCPM as a socially constructed idea lacking empirical evidence. Implications, limitations, and suggestions for future research are provided.

The future of live-streaming commerce: understanding the role of AI-powered virtual streamers

PurposeThe study aims to investigate how artificial intelligence (AI)-powered virtual streamers can supercharge brands in live-streaming virtual commerce (v-commerce). Built upon social identity theory (SIT) and experiential value theory, we developed a framework to investigate the impact of AI-powered virtual streamers’ personalization and human-like personalities and live-streaming v-commerce’s system quality and content quality on brand image, mediated by parasocial interaction and experiential value.Design/methodology/approachA survey was designed and distributed to the target respondents via social media channels. SmartPLS version 4.0.9.4 was used to analyze a total of 354 responses after the data were obtained via purposive sampling.FindingsThe results show that personalization, human-like personality, system quality and content quality are positively associated with parasocial interaction and experiential value, which subsequently impact brand image.Originality/valueThis study addresses the gap of relatively sparse academic literature on the implications of AI-powered virtual streamers in live-streaming v-commerce on brand image.

Social media profiling: The influence of personal and professional social media content on hiring ratings

AbstractThis study integrates identity and situational strength theories into a realistic accuracy model framework to develop and test hypotheses regarding how hiring managers perceive social media (SM) information, and how those perceptions translate into ratings. In Study 1, 310 h professionals rated which SM content they perceive as most useful in assessing applicants on various work‐related constructs. The provided a foundation for Study 2, where 151 h professionals participated in an experimental hiring simulation to understand whether these perceptions of SM information translate into rating behavior. Results indicate that manipulating SM content influenced HR professionals’ ratings of applicants. Non‐job‐related SM content influenced ratings of work‐related constructs more strongly than job‐related content. Professional SM was rated more favorably than personal SM.

“I’m committed, not addicted.”: College students’ identity and communication about vaping

Objective Vaping is a relatively new phenomenon, and trends in social vaping behaviors are developing. The current study describes and explains how communication surrounding vaping shapes different aspects of a college student’s identity. Participants Twenty-seven male and female college students at a large Midwestern university were recruited to participate in five focus groups. Methods Focus group findings were interpreted through the lens of the communication theory of identity. Results College students’ communication of identity was manifest in the personalization of vaping devices, selling vaping devices as a relational activity, the social aspects of vaping addiction, the facetious language surrounding vaping, and perceptions of vaping tricks as “cringe.” Conclusions The findings revealed narrow perceptions of acceptable identities for users of vaping devices. Participants avoided labels of “being addicted” and leveraged discursive strategies such as humor, facetious language, othering, and re-framing behavior to fit a desirable identity.

Exploring the dark side of NGO moral goodness: a conceptual framework on the NGO halo and its role in unethical behaviour

There are various examples of unethical behaviour in and by non-governmental organisations (NGOs), yet NGOs are perceived as morally good organisations. Drawing on social identity theory and cognitive dissonance theory we develop a conceptual framework to develop a new root cause for NGO unethical behaviour, namely that such behaviour can be explained because of NGO perceived moral goodness. We propose that when mission, morals and people are perceived as morally good within the NGO, this perception can be glorified, creating an NGO halo. We propose that the NGO halo can drive unethical behaviour through: (1) prioritising mission over other organisational considerations, creating an end-justifies-the-means mentality (moral justification); (2) prioritising the NGO’s morals over legal or social norms, motivating the NGO to trump others’ norms (moral superiority); and (3) prioritising the NGO’s people over ethics management, leading to unethical behaviour being dismissed (moral naivety). We discuss our framework’s implications.

Social class group identity, intergroup attitudes, and views on social mobility and inequality in the U.K. and the U.S.

AbstractDrawing on social identity theory (SIT), this study explored social class group identity, intergroup attitudes, and views about social mobility and inequality among socioeconomically and racially/ethnically diverse adults in the U.K. (n = 457) and the U.S. (n = 595). U.K. participants evidenced greater consensus about the social class groups present in their society than did U.S. participants, but lower, working, middle, and upper class were commonly perceived in both contexts, and many participants self‐identified as working class (38% U.K., 17% U.S.) or middle class (45% U.K., 47% U.S.) Consistent with SIT, participants in both contexts identified with their social class ingroup (e.g., felt they belonged) and stereotyped it less harshly on dimensions (warmth or competence) on which it was generally negatively stereotyped. Importantly, middle and upper class participants tended to feel more positively (e.g., proud) about their ingroup, and believed society was more fair and equal, and upward mobility more likely, than did lower and working class participants.

Bridging the gap: Exploring the nexus of service robot personalization, customer identification, and citizenship behaviors

This study explores the multifaceted impact of service robot personalization on customer citizenship behavior, integrating cognitive and affective identification as serial mediators. Leveraging social identity theory, this study examines the intricate psychological processes underlying human-robot interactions. Additionally, the study introduces customer technology readiness as a moderator, acknowledging individual differences in responses to personalization. Results indicate that personalization positively influences alignment perception and identification, subsequently fostering customer citizenship behavior. Furthermore, technology readiness enhances these relationships, emphasizing the need for tailored strategies based on customers' technological predispositions. This research contributes a nuanced understanding of service robot interactions, guiding businesses in strategically deploying personalized interventions to align with diverse customer expectations and preferences.

Family Socioeconomic Status in Adolescence and Gender Identification in Emerging Adulthood

This study contributes to research exploring social factors shaping gender identification. Informed by structural symbolic interactionism, social identity theory, and Levitt’s psychosocial theory of gender, we explore how a key aspect of external social structure—adolescent family socioeconomic status—is associated with gender identification in emerging adulthood. We examine whether correlates of family socioeconomic status, including adolescent family and educational experiences and friend and high school characteristics, are associated with a cisgender, binary transgender, nonbinary, or gender unsure identification. Using data from High School Longitudinal Study of 2009 (HSLS:09), we find a positive association between adolescent family socioeconomic status and a nonbinary gender identification. Analyses indicate that educational and family experiences account for the largest percentage of the association between adolescent family socioeconomic status and nonbinary gender identification, potentially representing higher SES youths’ heightened access to middle- and upper-class cultural schemas and resources.

THE ROLE OF PERCEIVED ATTRACTIVENESS IN SHAPING CONSUMER PREFERENCES: A STUDY OF SPORTS BRAND T-SHIRT PURCHASING BEHAVIOR AMONG COLLEGE STUDENTS IN ZHENGZHOU, CHINA

The preference of customers is very impactful for the sports brand T-shirt making companies. The growth in the sportswear industry of China and preference of college students towards it, is significant, however, changes like change in trend and personality riots of consumers is considered significant. In this literature review chapter, previous research findings are presented about perceived attractiveness and its influence on purchasing behaviour of T-shirts with sports brands among college students in Zhengzhou, China. The review also investigates general theories like social identity theory as well as consumer buying behaviour theories where determinants like customer’s attitude, brand image and advertisement have been identified as determinants in the buying process. Brand reputation is identified in the literature to play a huge role in increasing perceived product attractiveness as well as how customer attitudes act as the mediating factor between perceived brand image and actual purchase behaviour. The quantitative method has been used by selecting 410 students to conduct surveys for using their purchasing behaviour and preferences. Along with this, SPSS and SmartPLS have also been used here. Some recommendation has been provided and some limitations have also been identified while conducting the study.

A study of the effect of team diversity on employee innovative behavior: The mediating role of psychological capital

In today's extremely competitive market environment, employee innovative behavior determines the innovation ability of the enterprise, and the innovation ability of the enterprise determines whether the enterprise can survive and develop under brutal market competition; thus, enhancing employee innovative behavior becomes critical for the long-term survival and development of the enterprise.This paper delves into the theoretical mechanisms by which team diversity and psychological capital affect employee innovative behavior. It leverages social identity theory and conservation of resources theory to provide a comprehensive understanding of these research. The study suggests that psychological capital acts as a mediator in this relationship, serving as a key factor that connects the elements of team diversity with the outcomes of employee innovative behavior. To empirically validate the proposed research model, which connects team diversity, psychological capital, and employee innovative behavior, the study gathered data from a national survey, resulting in 387 valid responses. The analysis employed PLS-SEM to conduct reliability and validity assessments, as well as tests for direct and mediating effects. The research results show that team information diversity can directly and significantly affect employee innovative behavior, team underlying diversity does not directly influence employee innovative behavior; team informational diversity significantly impacts employees' self-efficacy, optimism, hope, and resilience, team underlying diversity significantly affects self-efficacy, optimism, and resilience, but not hope; Self-efficacy and hope do not influence employee innovative behavior, resilience and optimism significantly influence employee innovative behavior. optimism and resilience play a partially mediating role between team information diversity and employee innovative behavior; and optimism and resilience play a completely mediating role between team underlying diversity and employee innovative behavior.

Which political entities are “Friendly” to religion? The interplay of entity, identity congruence, and Christian nationalism

Abstract How do Americans perceive the orientation of political entities toward religion? Building on group identity theories and burgeoning Christian nationalism research, I theorize Americans' perceptions of friendliness, neutrality, or unfriendliness toward religion will be contingent on the interplay between the specific entity, “identity congruence” (how partisan and ideological identities correspond to the partisan character of the entity), and Christian nationalism. Analyses of data from a large, nationally representative sample of Americans support my expectations. Both Christian nationalism and congruence on political identities predict how Americans perceive the posture of the Democratic Party, Republican Party, and Supreme Court toward religion. Yet associations differ depending on whether friendliness to religion challenges the entity's legitimacy (e.g., the Supreme Court). Interactions also show the influence of Christian nationalism and political identities on perceptions of friendliness are contingent on one another and the entity. Findings reveal how religious evaluations reflect group interests in complex ways.