AbstractThis article examines how the changing environment faced by and context within the Canadian feminist movement is reflected in the beliefs and strategies of recruits to the movement at a given point in time. The framework for the investigation is Whittier's generational approach (1997) that posits that different political generations—defined as cohorts of recruits who join a social movement during distinctive periods of protest—introduce change to its collective identity given the formative experiences faced by each generation. Using an original large sample data set, I provide evidence that the changes experienced by the Canadian feminist movement from the 1980s onwards are reflected in noticeable shifts in the collective identity and activist strategies of subsequent waves of feminist recruits. The findings suggest that further research into cohort recruitment and replacement is essential for understanding the forces at play in shaping the contemporary Canadian feminist movement.