Identify Consumer Preferences Research Articles

Evaluation Of Preferences And Willingness To Pay Of Aglaonema Consumers In Sleman District, Yogyakarta

Indonesia has natural conditions that are very supportive of horticultural growth, especially in the ornamental and consumer crops subsectors such as vegetables and fruits. Yogyakarta is one of the largest producers of ornamental plants in Indonesia. There has been a significant increase in the harvest area and production of several types of ornamental plants, such as aglaonema, which shows great potential for further development. The Covid-19 pandemic had a positive impact on the demand for ornamental plants, including aglaonema. People tend to seek new hobbies such as gardening or collecting ornamental plants to cope with stress and maintain mental health during periods of social distancing. Consumer preference for post-pandemic aglaonema in Sleman Regency is determined by attributes such as color, shape, size, motif, leaf texture, number of leaves, and plant appearance. This research uses descriptive and analytical methods with Chi-Square, Multiatribut Fishbein, and linear regression analysis techniques to identify consumer preferences and factors that influence willingness to pay for aglaonema plants. The results showed that the majority of buyers in Sleman Regency are women aged 30- 40 years with an undergraduate education level (S1). The majority of respondents' income ranged from Rp 3,000,000 to Rp 4,000,000 per month with the average respondent having 2 Aglaonema plants. Consumers tend to like Aglaonema with a number of 5-10 leaves, batik motifs, red leaf color, oval leaf shape, thick leaf texture, and healthy plant appearance with many leaves with the most considered attributes in purchasing Aglaonema in Sleman Regency are leaf color, plant appearance, leaf shape, leaf motif, leaf texture, leaf size, and price. Aglaonema consumers' willingness to pay is between Rp 100,000 to Rp 500,000. Factors such as price perception, age, trends, and physical attributes of Aglaonema have a significant influence on consumers' willingness to pay more for Aglaonema plants.

Market Dynamics and Consumer Insights for Value-added Pearl Millet Products: Empirical Evidence from Rajasthan, India

The study provides an overview of the study on consumer preference and consumption patterns of value-added pearl millet products in Rajasthan. The research focused on identifying consumer preferences, understanding consumption patterns, and evaluating buying behavior based on individual preferences. The study includes various value-added pearl millet products such as cookies, cakes, bakery items, different varieties of batters, ready-to-eat items like khakhra, dhokla, puffs, and liquid items like lassi. Analysis was done using chi-square and weighted average method. Major findings from the study were that educated consumers showed a higher preference for pearl millet products. The largest consumer group had a monthly income of less than ₹10,000. Pearl millet cookies, cakes, and other bakery items were the most preferred products. The preferred channel for purchasing value-added pearl millet products was retail/grocery stores. Also, the most influential factor in consumer purchasing decisions was nutritional value. Factors such as price, flavor, packaging, and color had a relatively lower impact. This study offers guidance on consumers way of demand to businesses involved in the processed millet product industry.

Online media sentiment analysis for US oysters

AbstractSentiment analysis, a form of data analytics, utilises information from online discussions, reviews, and social media posts to assess consumer sentiments. This study utilised data collected from social media using online listening procedures to assess online sentiments on oysters from January 2019 through December 2022. The analysis utilises machine learning algorithms to extract consumer sentiments, opinions, and demands from online chatter from different online domains. The online sentiments are determined as positive, negative, or neutral based on their word choice, tone, and context. The information provided gives insights into perception, which is valuable information for oyster producers, seafood industry stakeholders, and marketers to identify consumer preferences and formulate appropriate strategies accordingly. The results suggest that while farmed oysters are gaining popularity, there are still some concerns and criticisms around the industry. Positive words associated with mentions of oysters in general include ‘great’, ‘love’, ‘delicious’, ‘enjoyed’, and ‘oyster bar’, while negative words associated with oysters include ‘water’, ‘raw oyster’, ‘bad’, and ‘not eat’. The overall percentage net sentiment associated with all oysters in the United States is positive at 63%. The net sentiment associated with wild oysters is positive, at 51%, and that of farmed oysters is 58%. The oyster industry could invest more in public education, sustainability, and water‐cleaning initiatives to improve its image. Utilising social media to monitor and shape public perception can help the industry address concerns and enhance oyster‐related sentiments, offering valuable insights for marketing and sales strategies.

صناعة الأغذية الحديثة: الاتجاهات، التحديات والابتكارات

New product development and improvement of existing ones, design as the creation of new food formulations, and the production process of foodstuffs are a major challenge for modern food companies in a competitive environment, in which the ability to identify consumer preferences more accurately becomes more urgent. It is an integral part of the technological activities of the modern food industry. Creating a new kind of food product is not only a scientific but also a commercial component, in which the development of the commercial aspect is extremely important for food companies in terms of the cost of creating a technological market environment. But in planning, studying, market analysis, defining, and targeting the audience, fear is considered one of the main driving forces of economic activity in both the market and the real economy. Its role is to encourage potential buyers of a product or service from a practical point of view to avoid market failure, every company has a detailed market study that helps determine the precise market limits and specify the most important activity to achieve commercial success.

Synergizing Zoological Research and AI in Business: Unveiling Biological Strategies for Sustainable Innovation

This paper explores the symbiotic relationship between zoological research and artificial intelligence (AI)-driven business management, elucidating how their integration can unlock profound biological insights with transformative implications for various industries. With advancements in AI technologies and an increasing emphasis on sustainability, businesses are increasingly turning to interdisciplinary approaches to optimize operations and enhance decision-making processes. Leveraging insights from zoological research, which encompasses the study of diverse animal species and their ecological interactions, presents a novel avenue for innovation and strategic development in the business landscape. The integration of zoological research with AI-driven business management offers multifaceted benefits. Firstly, it provides businesses with a deeper understanding of complex biological systems, facilitating informed decision-making regarding resource management, product development, and sustainability initiatives. Zoological studies offer insights into the intricate interdependencies within ecosystems, shedding light on ecological dynamics, species behaviors, and evolutionary patterns. By integrating these insights into AI algorithms, businesses can develop predictive models to anticipate environmental changes, species migrations, and biodiversity trends, thereby enhancing resilience and adaptive capacity. Furthermore, the synergy between zoological research and AI enables businesses to optimize processes across various domains, ranging from supply chain management to customer engagement. For instance, by analyzing animal foraging behaviors and social structures, businesses can derive inspiration for efficient routing algorithms, inventory optimization strategies, and collaborative network designs. Moreover, AI-driven data analytics can streamline market research efforts by identifying consumer preferences, market trends, and emerging opportunities, drawing parallels with animal behavior studies that elucidate patterns of resource utilization and adaptation. In addition to operational enhancements, the integration of zoological insights with AI-driven business management fosters innovation and product development. By studying biological adaptations and evolutionary processes, businesses can derive inspiration for biomimetic design principles, leading to the creation of sustainable materials, energy-efficient technologies, and biologically inspired innovations. Moreover, by leveraging AI techniques such as machine learning and natural language processing, businesses can analyze vast datasets of biological literature and ecological observations to identify novel bioactive compounds, genetic sequences, and ecological niches with commercial potential. Importantly, the incorporation of zoological research into AI-driven business management fosters a paradigm shift towards holistic and ethical business practices. By recognizing the interconnectedness of ecological systems and economic activities, businesses can develop strategies that prioritize environmental stewardship, biodiversity conservation, and social responsibility. Zoological insights inform businesses about the intrinsic value of biodiversity, highlighting the importance of preserving natural habitats, protecting endangered species, and mitigating anthropogenic impacts on ecosystems. Through AI-powered simulations and scenario analyses, businesses can assess the long-term consequences of their decisions on ecological integrity, societal well-being, and corporate reputation, fostering a culture of responsible innovation and sustainable growth. However, the integration of zoological research with AI-driven business management also poses challenges and ethical considerations. Ensuring the ethical treatment of animals in research and development processes, safeguarding data privacy and security, and addressing biases in AI algorithms are paramount concerns that require interdisciplinary collaboration and stakeholder engagement. Moreover, fostering inclusivity and diversity in both scientific research and business leadership is essential for promoting equitable outcomes and fostering innovation. In conclusion, the integration of zoological research with AI-driven business management holds immense potential for unlocking biological insights and driving sustainable innovation in diverse industries. By bridging the gap between biological sciences and business practices, this interdisciplinary approach offers a pathway towards a more resilient, adaptive, and ethically conscious future. Through collaborative efforts among scientists, entrepreneurs, policymakers, and community stakeholders, we can harness the power of nature-inspired solutions to address complex challenges and create positive societal impact.

Development of semi-finished fish products for the fast food industry

One of the segments of public catering market both abroad and in Russia is fast food products [1]. Restaurants of this format have a wide audience due to their loyal pricing policy, availability and constant new products [2]. In addition, the fast food industry, through various media and advertising, contributes to solving consumer problems related to lack of time, difficulty in preparation and ease of consumption. At the same time, fast food contributes to a decrease in the quality of nutrition and deterioration in the health of both young people and adults.The goal of the research is to identify consumer preferences in the segment of semi-finished fish products, evaluate their quality and develop recipes for fish products for fast food restaurants.The objectives of the research include marketing research of consumer preferences when choosing semi-finished fish products, assessing the quality of semi-finished fish products sold in retail trade and fast food establishments, and developing recipes for semi-finished fish products for the fast food industry. To conduct a social survey, Google-form has been used, organoleptic assessment has been carried out using 5-point grading scale; physicochemical indicators have been studied using standard methods.Using the results of marketing research, it has been established that semi-finished fish products in the form of fish cutlets and sticks are in demand; consumers want to see new fish items on the menu of fast food restaurants. According to organoleptic assessment and physical and chemical research, it has been found that the best consumer organoleptic properties are found in fish cutlets from fast food restaurants «Vkusno i Tochka», «Burger King» and fish sticks sold in the «Perekrestok» chain of stores. According to physicochemical indicators, the studied samples of semi-finished fish products do not exceed 2.5% in the amount of table salt, 71% moisture and 37% fat.As new items for the fast industry, recipes for semi-finished fish products were developed in the form of nuggets with the addition of processed cheese, pork fat and strips, from longitudinal strips of fish, breaded and deep-fried at a temperature of 180 ° C until golden brown.

New markets for local, renewable, or affordable energy? A segmentation analysis to identify consumer preferences for decentralized energy markets

Local Energy Markets (LEMs) allow direct citizen involvement in energy production and trading. A study surveyed 636 Swiss electricity consumers using choice-based conjoint analysis to explore preferences for various LEM characteristics. Three consumer segments emerged: 'Renewable energy enthusiasts' (42 %), interested in energy mix and community PV investment; 'Price sensitives' (30 %), driven mainly by costs; and 'Uninvolved' (28 %), focused on energy mix but hesitant about PV investment. Demographic and psychological variables helped characterize these segments, suggesting tailored communication strategies to boost participation in future energy markets. Communication strategies should focus on ‘Renewable energy enthusiasts’ segment and should emphasize environmental benefits and community engagement to leverage their high motivation for involvement.

Local Guitar Position Mapping Based on Consumer Preferences and Perceptions Using Multidimensional Scaling

The potential of the acoustic guitar market in Indonesia has attracted the interest of local businesses in the home industry to create and promote their own acoustic guitar brands within the country. To ensure the appeal of their guitar products to consumers, these businesses must carefully consider product attributes that align with consumer tastes and needs. Conducting a thorough analysis of competitors is also crucial, helping identify strengths and weaknesses to develop effective marketing strategies. Local brands such as Genta, Grande, Stranough, and Avirama have established positive brand images among Indonesian consumers. Recognizing the impact of a strong brand image on consumer loyalty, it is advisable for home industry entrepreneurs to differentiate their acoustic guitars from existing local brands. This research aims to identify the specific attributes that resonate with the tastes and needs of domestic consumers and to position Genta, Grande, Stranough, and Avirama brand acoustic guitars as a reference for designing marketing strategies. The study utilizes the 4P marketing mix approach to identify consumer preferences, collecting data through a questionnaire and applying the Multidimensional Scaling method for analysis. The results highlight that sound quality, price-to-quality ratio, material quality, warranty, ease of purchase, price flexibility, discounts, and completeness of features are crucial factors influencing consumers’ choices in acoustic guitars. Genta excels in price-to-quality ratio, material quality, ease of purchase, price flexibility, and completeness of features. Grande stands out for sound quality and discounts, while Avirama leads in warranty offerings. Stranough shares a similar market segment with Genta due to comparable consumer perceptions, Grande and Avirama occupy distinct segments. This comprehensive understanding of consumer preferences and brand positioning can guide home industry businesses in formulating effective marketing strategies for their acoustic guitar products.

Data-Driven Decision-Making: Leveraging Analytics for Product Management

In the rapidly evolving landscape of contemporary business, the role of product management has become increasingly complex and multifaceted (1). With the advent of big data and advanced analytics, product managers are presented with unprecedented opportunities to enhance decision-making processes through the integration of data-driven insights (2). This scholarly article delves into the pivotal intersection of data analytics and product management, exploring the transformative potential of leveraging data-driven decision-making strategies. The article begins by elucidating the foundational principles of data-driven decision-making and its relevance to the discipline of product management (7). It investigates the evolving nature of consumer behavior and market dynamics, emphasizing the critical need for product managers to assimilate and interpret vast datasets. By elucidating the symbiotic relationship between analytics and product management, this research seeks to provide a comprehensive understanding of how data-driven insights can empower decision-makers to anticipate market trends, identify consumer preferences, and optimize product development strategies. Furthermore, the article delves into the methodologies and tools employed in contemporary data analytics, elucidating their applicability to the product management domain (4). From predictive modeling to machine learning algorithms, an array of analytical techniques is explored, each offering unique insights into consumer behavior, product performance, and market dynamics (8). By providing a nuanced analysis of these methodologies, this research equips product managers with the knowledge necessary to navigate the complexities of data integration and interpretation. The article also scrutinizes the challenges and ethical considerations associated with data-driven decision-making in the realm of product management (3). Recognizing the importance of responsible data usage, the research discusses strategies for mitigating biases, ensuring data privacy, and fostering transparency in decision-making processes. Ultimately, this scholarly exploration aims to contribute to the evolving discourse on product management by elucidating the transformative potential of data-driven decision-making (5). By synthesizing theoretical frameworks, practical insights, and real-world case studies, the article serves as a valuable resource for academics, practitioners, and industry leaders seeking to harness the power of analytics to drive innovation, enhance competitiveness, and navigate the complexities of the modern business landscape (6)..

Renewable gases in the heating market: Identifying consumer preferences through a Discrete Choice Experiment

Renewable gases like biomethane or Synthetic Natural Gas (SNG) can play an important role in short-to mid-term decarbonization of the residential heating sector. By (partially) replacing the dominant natural gas, they accomplish two major goals: lowering CO2 emissions and lessening import dependencies. While existing research points to great production potential and technical options for producing renewable gases, the demand side has largely been neglected. Yet consumer decision making is highly relevant for climate change mitigation. Against this backdrop, we conducted a Discrete Choice Experiment with 512 heating consumers in Germany, a country with a high dependency on natural gas. We decomposed the gas tariff into six attributes (share of renewable gas, labels, regionality, biomethane feedstock, supplier type, and price) with varying attribute levels.We identified knowledge gaps regarding both biomethane and SNG technologies, gaps which are more pronounced for SNG. Results show that the gas mix and the price are key in consumer evaluations. Labels and feedstock are less relevant, regionality and supplier type almost neglectable. Biomethane is clearly favored over SNG, which comes as a surprise given the past controversy over food vs. fuel. Our results call for raising consumer awareness and standardizing information in order to improve decision-making.

Trend tracking tools for the fashion industry: the impact of social media

PurposeThis paper seeks to demonstrate the value of using social media to capture fashion trends, including the popularity of specific features of clothing, in order to improve the speed and accuracy of supply chain response in the era of fast fashion.Design/methodology/approachThis study examines the role that text mining can play to improve trend recognition in the fashion industry. Researchers used n-gram analysis to design a social media trend detection tool referred to here as the Twitter Trend Tool (3Ts). This tool was applied to a Twitter dataset to identify trends whose validity was then checked against Google Trends.FindingsThe results suggest that Twitter data are trend representative and can be used to identify the apparel features that are most in demand in near real time.Originality/valueThe 3Ts introduced in this research contributes to the field of fashion analytics by offering a novel method for employing big data from social media to identify consumer preferences in fashion elements and analyzes consumer preferences to improve demand planning.Practical implicationsThe 3Ts improves forecasting models and helps inform marketing campaigns in the apparel retail industry, especially in fast fashion.

Fried Chicken Consumer’s Preference and Purchase Decision Analysis During Covid 19 Pandemic Era

This study aims to observe the decision-making process on fried chicken purchases, and identify the most considered attribute, and combination of attributes based on consumer preference in the Covid-19 pandemic era. The pandemic has altered consumer behavior and consumption patterns, leading to changes in the food industry. Understanding how consumer preferences have shifted can help businesses adapt their strategies to better serve their customers. The data were collected using the questionnaire method through the Google Form platform with respondent criteria being fried chicken consumers who had purchased fried chicken at least twice in the last six months with the number of respondents being 135. The questionnaire consisted of two parts, the first part is about the consumer's purchase decision-making process and the second one is about the consumer's preference for fried chicken. Price, serving, purchase state, and packaging are the attributes chosen to identify consumer preferences using the conjoint analysis method. This study shows consumer habits in the decision-making process of buying fried chicken and consumers’ preferences toward the price, serving, purchase state, and packaging of fried chicken. Product attributes were the most considered based on importance level Price (40.73%), Purchase state (33.57%), Serving (16.99%), and Packaging (8.70%). The combination of fried chicken product attributes that are preferred by consumers according to the utility value of each level attribute is less than 15.000 IDR of price, served with rice/fried chicken and vegetables, purchased in ready-to-eat (takeaway/delivery) form and using paper box packaging.

Analysis of consumer preferences and readiness of consumers in the Astrakhan region to purchase biodegradable packaging materials and packaging

Today more and more people pay attention to the problem of ecology and sustainable development. One of the most pressing issues is the problem of recycling and disposal of waste, including packaging materials. Today, many manufacturers are introducing new technologies and materials that help reduce the environmental impact on the environment. Biodegradable packaging is one of the ways to reduce the negative impact on the environment, because it does not accumulate in nature and decomposes naturally in a shorter time compared to plastic and combined materials. However, despite its advantages, it is not a universal solution to the problem of environmental sustainability. Its production can be more costly and complex than traditional packaging materials, and there are certain restrictions on its use. This article describes the results of a survey conducted among the residents of the Astrakhan region to identify consumer preferences for the use of biodegradable packaging and packaging materials. As a result of the analysis of the data obtained, the target consumer portrait was compiled, and the level of awareness of biodegradable packaging and packaging materials was determined. It was also revealed that the most popular biodegradable materials among consumers are biobaper and bioplastic, and the main factor in choosing packaging is ease of use. Despite the fact that more than 70% of the respondents preferred biodegradable packaging and packaging materials to traditional plastic products, only a few were willing to overpay for this type of packaging, which is a result of the socioeconomic situation in the Astrakhan region.

Online Survey of Consumer Preferences for Poinsettia Cultivars

New introductions necessitate ongoing studies to keep producers updated about current trends. Consumer preference study results for poinsettia cultivars may interest breeders, wholesale producers, and retail consumers. An online consumer preference survey, conducted from 15 December 2020 to 19 January 2021, was posted in the Qualtrics software platform. Email distribution lists and Facebook were both used to promote the online survey. The survey link was accompanied by a description introducing the project’s purpose and expressing gratitude for participation. Qualtrics automatically collected participants’ data. The survey was closed, and the data were collected on 19 January 2021 from 792 respondents. This study aimed to identify consumer preferences for traditional red, white, or pink poinsettia cultivars and novelty selections. The topmost preferred poinsettia cultivars are “Princettia Queen Pink”, “Winter Rose Dark Red”, “Ice Punch”, “Christmas Mouse”, “Princettia Pure White”, and “Princettia Hot Pink”. The color of poinsettia cultivars did not significantly affect the respondents’ willingness to pay. However, pot size substantially impacted their willingness to pay for poinsettias. Respondents were willing to pay USD 4.89, 8.13, 12.11, and 17.14 per pot for the 4-, 6-, 8-, and 10-inch potted poinsettias, respectively. Some of the socioeconomic characteristics of the respondents influenced their decisions on how much they were willing to pay for poinsettias.

Consumer preferences for oyster trait attributes in China: A choice experiment

Consumers are the ultimate value realizers of aquatic germplasm resources. Their choice preferences for a species trait are the endogenous driving force for constructing a long-term utilization mechanism for marine resources. So, this study gauges customer preferences and willingness to pay for various aquatic oyster trait qualities to provide marketable information for oyster breeding. We collected primary data from selected major cities in Shandong Province, China. Based on the choice experiment method, the data were analyzed using a mixed logit model and a latent category model to identify consumer preferences and willingness to pay for oyster trait attributes (shell shape, size, thickness, and color). We find that customer preferences for oyster characteristics vary widely. The highest willingness to pay was for the shell size trait, and the results were still significant after the information intervention. Next, the consumers' preferences for oyster trait attributes also differed between the low-market-value base consumers (70.5%) and the high-market-value market consumers (29.5%). In conclusion, this research offers recommendations from several angles to give breeders focused and practical references in identifying and protecting aquatic germplasm resources.

Heterogeneous consumer preferences for carbon neutral electricity generation

Cutting back carbon dioxide emissions in power generation is an important step in the battle against climate change. Understanding heterogeneous consumer preferences for generation technologies is important, as this can help both energy companies and policy makers take appropriate decisions. This study aims to identify consumer preferences for carbon neutral generation technologies and link these preferences to respondents’ characteristics, knowledge on nuclear energy and climate change, as well as concerns about these topics and political preferences. We estimate a latent class logit model on data from a stated choice experiment among 583 Dutch and Flemish respondents. Three classes could be distinguished in the sample. All classes value renewables over both other techniques; two classes are in favour of nuclear energy compared to fossil fuels with CCS and one class prefers both renewables and fossil fuels with CCS over nuclear energy. The probability to belong to a certain class differs across political preferences and concerns about nuclear energy, climate change or future generations. The results indicate that respondents are willing to pay more for renewable energy than for nuclear energy or fossil fuels with CCS, despite the realization of full decarbonization in each scenario.

Public preferences and increasing acceptance of time-varying electricity pricing for demand side management in South Korea

Linking demand and supply management on the basis of public acceptance is essential to prepare for the energy transition from fossil fuels to environment friendly energy integration, and to ensure stability in electricity supply and demand management. Demand management could promote the conservation of energy resources by stabilizing electricity supplies and curbing consumer consumption, which could consequently help reduce capital expenditures. Major developed countries have improved the efficiency of electric facility operations by implementing demand management based on pricing programs. The Korean government also seeks to improve demand management by introducing time-of-use (TOU) tariffs to residential electricity consumers. However, the rate of residential customers switching to the TOU tariff in Korea is still low, which negatively affects the success of demand management. Accordingly, this study aims to consider the preference structure of residential electricity consumers for TOU pricing using a discrete choice experiment, and further derive policy implications to promote the pricing program's switching rate. The analysis of consumer preferences in this study shows that consumers prefer a TOU tariff plan that minimizes uncertainty. Therefore, it is necessary to provide consumers with information on their consumption amounts and usage patterns based on real-time metering to reduce consumer uncertainties. In conjunction with the findings from the scenario analysis on the choice probability of TOU tariffs, incentives such as subsidies for purchasing high-efficiency appliances and carbon points are an effective measure to lower the barrier to switching, and reduce additional utility expenses. Furthermore, diversifying tariff plan attributes is required in subsequent studies on public acceptance to accurately identify consumer preferences while considering the TOU tariff plan's rate of diffusion.

Dampak pandemi COVID-19 terhadap peningkatan hobi berkebun

The implementation of Community Activity Restrictions set by the government during the COVID-19 pandemic encouraged people to pursue gardening as a hobby while undergoing independent isolation or quarantine at home. The increasing selling price of ornamental plants and the emergence of various equipment products mark the guard. This study aims to determine the impact of the COVID-19 pandemic on increasing the hobby of gardening and to identify consumer preferences in purchasing gardening equipment products. The benefit of this research is to produce recommendations for gardening equipment designs that are desirable to consumers. Quantitative methods were used to describe trends in consumer behavior through online surveys of one hundred people who have a gardening hobby. Based on the analysis of the questionnaire, it is known that the COVID-19 pandemic has impacted the gardening hobby in the community. The three most essential tools in gardening are pots, watering tools, and shelves. In choosing a pot, the prominent factors considered by consumers are design, material, and price. The types of pots most respondents chose were plain earthenware pots and white plastic pots. Most respondents choose high-straight iron and wood-iron shelves or minimalist iron shelves. Regarding to pot decorations, respondents chose metal-wood pot stand, or rattan pot stand, over other decorative products such as pot hangers or fabric pot covers.

Потребительские предпочтения населения России и их влияние на формирование стратегий развития компаний

Consumer preferences of Russians depend on real monetary incomes of the population, which have recently demonstrated instability of indicators. In addition, studies show that one has to experience inconveniences using new forms of trade, pay-ments and delivery of goods. The article discusses how the in-novations affect consumer preferences of Russians. The pur-pose of the study is to identify consumer preferences of Russian population and their influence on development strategies of trade companies. The methods of grouping statistical data, reviewing analytical surveys of the regions, constructing digital series of indicators of household income, retail turnover, and purchasing power of citizens were used. As a result, an over-view of recent researches aimed at studying consumer prefer-ences of Russians and current development trends of the retail market of goods is given. The indicators analysis of the citizens’ quality of life, formation of the population income by the regions of the country, changes in retail turnover and people's purchas-ing power is carried out. Trends, problems and recommenda-tions on the companies’ development strategies are formulated.

A study of consumer preferences in professional dance shoes

The article presents the results of a marketing research conducted to identify consumer preferences when choosing shoes for professional dancing. The study is part of an integrated approach to the study of the most important parameters in the design and improvement of special footwear for dancers. The survey involved artists of various dance groups, including ensembles with a worldwide reputation, such as the State Academic Choreographic Ensemble «Berezka» named after N.S. Nadezhdina, the Academic Song and Dance Ensemble of the National Guard of the Russian Federation, as well as students of specialized dance universities and schools. The respondents also included dancers who had taken part in our earlier anthropometric study. The selected method of collecting sociological information based on the use of Internet technology was carried out in the form of an interactive questionnaire located on an electronic resource. The method has a number of advantages, including the ability to fill in from a computer or mobile device online, unlimited in time, which is an important factor in obtaining full-fledged objective results among creative youth with a heavy workload in the educational and rehearsal process. According to the results of the study, the most important properties of shoes for consumers were identified, such as the materials from which various models of «jazz shoes» are made, the correspondence of the internal shape of the shoe to the individual foot, the areas of the shoe design where dancers experience discomfort during operation, as well as the most popular models of «jazz shoes». The data obtained through the survey opens up the prospect of improving the design of «jazz shoes».