Abstract
Consumers are the ultimate value realizers of aquatic germplasm resources. Their choice preferences for a species trait are the endogenous driving force for constructing a long-term utilization mechanism for marine resources. So, this study gauges customer preferences and willingness to pay for various aquatic oyster trait qualities to provide marketable information for oyster breeding. We collected primary data from selected major cities in Shandong Province, China. Based on the choice experiment method, the data were analyzed using a mixed logit model and a latent category model to identify consumer preferences and willingness to pay for oyster trait attributes (shell shape, size, thickness, and color). We find that customer preferences for oyster characteristics vary widely. The highest willingness to pay was for the shell size trait, and the results were still significant after the information intervention. Next, the consumers' preferences for oyster trait attributes also differed between the low-market-value base consumers (70.5%) and the high-market-value market consumers (29.5%). In conclusion, this research offers recommendations from several angles to give breeders focused and practical references in identifying and protecting aquatic germplasm resources.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
