Globally, deserts are considered as fragile and unique biomes. They have the capacity to provide various ecosystem services, and possess great tourism potential and scientific value, but are also susceptible to modifications or alterations in their geomorphology. Despite the strategic importance of these ecosystems at a global level, there is limited specialized research directed towards the study of deserts in Ecuador. The purpose of this research is to determine the susceptibility to degradation and carrying capacity of environmental units to support tourist and recreational activities, thereby offering the community a sustainable resource over time. The delimitation of environmental units was carried out based on the identification of land use and land cover through the supervised classification method. Multicriteria analysis was used to obtain the areas susceptible to degradation, where the environmental units were evaluated through expert evaluation. Once the results of the previous methodologies were obtained, areas with environmental and tourist potential were identified using the hosting capacity matrix, which is based on anthropic activities developed in the area. Subsequently, a proposal for conservation strategies and activities at the national and local levels was formulated. Five categories of land use and land cover were identified, resulting in 11 environmental units represented in spatial data. It was determined that approximately 31% of the territory is more susceptible to degradation, while the remaining 69% is less susceptible. Based on the susceptibility of these areas, 7 activities and 2 tourist routes were designated to help reduce anthropogenic pressure. Additionally, the community was provided with 5 proposals for conservation strategies at the national level, 4 at the local level, and 4 activities to be developed based on the findings identified during the investigation. This highlights the significant potential that the Palmira Desert has to become a conservation area.