This article offers a comprehensive interdisciplinary analysis of contemporary popular culture in the United States, with a focus on its development over the past two decades. The research encompasses various theoretical approaches, including philosophical, economic, sociological, psychological, historical, and anthropological perspectives, aiming to provide a nuanced understanding of the complex and multifaceted phenomenon of popular culture within the context of globalization and digital transformation. Attention is given to the impact of recommendation algorithms on popular culture, particularly their role in fostering cultural homogenization, personalizing cultural experiences, and shaping new cultural trends. The issues of cultural hybridization, the ritualization of social practices, and the significance of collective memory in the context of popular culture are also explored. Historical analysis reveals the periodization and evolution of cultural institutions, while the socio-anthropological approach highlights the importance of symbolic structures in the formation of cultural narratives. The philosophical lens emphasizes the postmodern characteristics of contemporary popular culture, including the deconstruction of traditional cultural patterns, and analyzes the dynamics of metaphysical concepts, particularly the idea of presence within the conditions of hyperreality. Sociological methodologies assist in addressing the structuration of cultural practices and adaptive processes of socialization through social networks and other digital platforms, which are emerging as new spaces for the construction of social identities. The psychological analysis focuses on the cognitive and emotional effects induced by popular culture, including cognitive disintegration caused by excessive media consumption, and the impact of social comparison on self-esteem and the psychological well-being of individuals. It is emphasized that popular culture products can be designed to appeal to unconscious desires and internalized norms, shaping motivational structures and social behavior patterns. The economic perspective highlights the processes of commodification of cultural products and the monetization of cultural industries. The article underscores the necessity of integrating these approaches to gain a deeper understanding of how contemporary popular culture in the United States influences global cultural processes and shapes the future directions of cultural practices and social structures. The conclusions emphasize the importance of an interdisciplinary approach that allows for a comprehensive consideration of the impact of popular culture on society, its cultural norms, identities, and social dynamics.
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