The artistic component of the literary-artistic and public-political magazine Literary Ternopil» (2008–2019) was formed by publications that show the current state of painting in the region through familiarization with the personalities of artists and their creative work. The article highlights and analyzes typical textual means of presenting the artist in the specialized section «Artist of the Number». As a result of the research, it was found that the text presentation is based on the involvement of elements of drawing, which are manifested in the depiction of heroes in action, retelling of life situations, depiction of the area, interiors, etc. The plot-compositional organization of the texts includes biographical, everyday, socio-political, historical, psychological contexts, to reflect which the authors provide data on education, places of creative work, participation in exhibitions, obtaining titles, cooperation with various artists, describe external signs, worldview and inner qualities of artists. Expressions of art critics, connoisseurs of painting, and artists themselves are used compositionally. The presenters of the artists are the titles of the publications in which the starting point of the image is formed. It remains constant or changes: it can be individual / collective, synchronous / diachronic, shift in space (natural environment, premises, native land, abroad), have an emotional / intellectual dimension, focus on a situation or involve a whole range of information. An important component of the presentation is the art history characteristic in combination with evaluative and figurative expressions. For this purpose, artistic means of speech and stylistically marked vocabulary (names of subjects of professional activity, artistic directions, styles, and techniques), names of famous Ukrainian artists, names of iconic paintings, their cycles, names of exhibitions, etc., are involved. All these aspects are aimed at reflecting the spiritual, intellectual, creative development of the artist.