This paper presents a new family of objective (Lagrangian and Eulerian) continuous strain-consistent convective (corotational and non-corotational) tensor rates. Objective strain-consistent convective tensor rates are defined as having the property that there exist objective (Lagrangian and Eulerian) strain tensors from the Hill family such that the considered rates of these strain tensors are equal to the rotated/standard (Lagrangian/Eulerian) stretching (strain rate) tensors. The family of such Eulerian strain-consistent convective tensor rates was introduced by Bruhns et al. (Proc. R. Soc. Lond. A 460:909–928, 2004). On the one hand, the family of continuous strain-consistent convective tensor rates presented in this paper extends the Bruhns et al. family by including Lagrangian tensor rates and, on the other hand, it is narrower than the Bruhns et al. family due to the continuity requirement imposed on tensor rates, which is necessary for applications. The theorem that any strain tensors only from the Doyle–Ericksen family (which is a subfamily of the Hill family) provide sufficient continuity conditions for strain-consistent convective tensor rates was formulated and proved. The expressions obtained by proving this theorem for convector tensors show that each tensor from the Doyle–Ericksen family is associated with a single strain-consistent convective tensor rate (in the Bruhns et al. family, any strain tensor from the Hill family generates infinitely many convector tensors associated with infinitely many strain-consistent convective tensor rates). In addition, a new family of Hooke-like isotropic hypoelastic material models based on objective continuous strain-consistent convective rates of the rotated/standard (Lagrangian and Eulerian) Kirchhoff stress tensors was constructed. The theorem that any material model from this family is self-consistent provided that the Lame parameter $\lambda =0$ and/or the deformation of the body is isochoric was formulated and proved. By self-consistent hypoelastic material models are meant those models for which constitutive hypoelastic relations are counterparts of constitutive relations for Cauchy/Green elasticity. Some material models from the new family were tested by solving the simple shear problem. Both new and well-known solutions of this problem for material models were obtained using an approach that takes into account the self-consistency property of material models from the new family.