Hypertext Organization Research Articles

МАРКЕТИНГ В ЦИФРОВОМУ МЕТАВСЕСВІТІ

The article presents the results of studying the processes of using marketing tools in the space of the digital Metauniverse. This topic is relevant, very interesting for modern economic science, but practically has not been researched yet. Marketing in the space of the Metaverse is developing and improving, adapting to new technological innovations. The results of the study consist in the presentation of the main material, methods and techniques of applying marketing tools in the modern space of the Metauniverse. The scientific novelty and originality of the material of the article lies in the fact that the article describes practically unstudied ways and techniques of using marketing tools in the space of the digital Metauniverse. In research, the Metaverse is presented as the successor to the Internet. This is perceived as a new approach, where social norms and value systems of society can be changed, freed from cultural and economic obstacles for the further development of humanity. That is, a person wants to create a virtual world with the same values as in the real world. No one knows when exactly this will happen, but it all looks very promising. More and more industry players are pouring millions and millions of dollars into promising Metaverses, but only time will tell which will ultimately take off and take over. And in the near future. Already in 2022, such large companies as Facebook, Microsoft and Epic are busy creating Metaverses, and Walt Disney is already digitalizing its parks for online recreation. With the involvement of big players with a perspective of 2–3 years, you can see large multi-million living virtual worlds. Already now there are the first game platforms that allow their users to create their own virtual worlds and invite their friends there to carry out various activities. Banking giants are betting on a global growth of $13 trillion in meta universes by 2030. According to experts, the total number of Metaverse users will reach five billion by that time. Source: Citibank. Modern opportunities of the global cyberspace of the Internet provide virtual marketing with new, previously unthinkable opportunities: "presence effect" and transparency of the information environment for the client, implementation of a new type of perception of the information world as a virtual reality; hypertext organization of information presentation, close to the associative connection of elements of the world; information saturation according to the "multimedia" principle; opportunities for the client to be an active provider of information about their needs for virtual marketing.

A professional blog as a special structural hypertext unit in the space of Internet communications

The purpose of the study is to identify the hypertext features of a professional blog in the space of the Internet environment. The professional type of blog is a separate unit of the Internet environment and is characterized by a hypertext structure within the framework of Internet communication. The article analyzes the main structural and content characteristics of a professional blog from the point of view of the hypertext organization of the Internet environment. The study is based on the material of the English language. The theoretical significance is determined by the fact that the data obtained make it possible to deepen knowledge about such important aspects of modern linguistics as the linguistic nature of electronic hypertext, its structural and substantive aspects. In addition, the study of hypertext features of professional English-language blogs contributes to the development of the theory of speech genres in the context of Internet communication. The practical significance of the research is reflected in the fact that its results can be used in the process of teaching general language theory, the basics of computational linguistics, sociolinguistics, pragmalinguistics, as well as in the development of elective courses on Internet communication. Using the methods of continuous sampling and description, the study analyzed the text units of 3 professional blogs of large foreign companies conducted in English. As a result, it was revealed that the professional type of blog is a hypertext unit of the Internet environment, representing a frame model with periodically updated author's posts, hypertext links, and comments. Despite the large number of works devoted to the study of hypertext, its organization and genre affiliation, there is currently no single and generally recognized typology of hypertext in the context of the professional variety of blogs, its creation is one of the priorities of modern researchers due to the rapid development of blog technologies. The scientific novelty lies in the approach that was taken to study the structural and content features of hypertext in the context of other types of blogs. In this regard, the basic principles of this approach are analyzed, the defining features of a blog are identified, taking into account its professional variety. Special attention was paid to the structure of electronic hypertext: the functional differentiation of hypertext links and ways of organizing links between hypertexts were considered.

Философия как учебная дисциплина для цифрового поколения

The problem presented for consideration is the adequacy of the transference of philosophical knowledge through information technologies in modern University practice. The problem requires a well-founded philosophical approach, since it involves the development of thinking, new intellectual strategies that arise as a result of the information revolution. The most obvious radical changes in the socio-psychological attitudes of students to perceive information are considered. The result of these changes is the formation of clip and rhizomatic thinking. In their comparison, the author draws attention to the conditionality of rhizomatic thinking by the hypertext organization of the electronic educational environment. The phenomenon of social media is considered in terms of the formation of effective mechanisms of collective thinking. The author draws attention to the specifics of philosophical knowledge, the ultimate abstractness and universality of which should nevertheless be based on stimulating the processes of empathy in educational activity, since emotional empathy structures personal knowledge and beliefs. As an effective methodological method that organizes the teaching process, the concept of open communication is aimed at a multilateral free dialogue aimed at self-development and the formation of intellectual capital. The author refers to the notions of network culture and transliteracy, which is formed in the context of universal culture and implies reliance on all types of communications created by mankind.

ДІДЖИТАЛІЗАЦІЯ ЯК ФАКТОР ФОРМУВАННЯ КОГНІТИВНОЇ СФЕРИ

Актуальність обраної теми зумовлена необхідністю пояснення наслідків цифрової трансформації суспільства та забезпечення ефективної взаємодії людини та інформаційних технологій. Мета статті: зважений критичний аналіз уявлень про еволюційно-значущі трансформації когнітивної сфери внаслідок формування людини в діджиталізованому середовищі. Методи дослідження включають: історичний аналіз наукових та суспільних уявлень про цифрове покоління, порівняння даних емпіричних досліджень щодо формування когнітивних процесів під впливом цифрового середовища; систематизація та тлумачення літературних даних про особливості поведінки людини в цифровому середовищі: оцінка рівня розвитку цифрової компетентності у представників різних поколінь. Результати дослідження показали, що ідея «цифрового покоління» основана на теорії знаряддєво-знакової опосередкованості вищих психічних функцій та імпліцитних уявленнях про розрив поколінь, обумовлений зміною життєвого контексту. Хоча емпіричні дані не підтверджують цю гіпотезу, вона поширена в психолого-педагогічній спільноті. Діджиталізація створила нові соціально-культурні умови, в яких розгортається формування особистості. Цифрове середовище виступає: а) середовищем соціалізації, в якому відбувається самоідентифікація та самоздійснення особистості та б) продуктом інтелектуально-творчої діяльності людини, засобом, що опосередковує процеси спілкування та діяльності, при освоєнні якого відбувається когнітивний та особистісний розвиток людини. Визначальними ознаками поведінки людини в цифровому середовищі, що зумовлюють формування когнітивних функцій є: легкий доступ до знань, зовнішня пам’ять, гіпертекстова організація інформаційних потоків, багатозадачність, інформаційна перевантаженість, мобільність, якісні та кількісні зміни комунікації. Дослідження цифрової компетентності у студентсько-викладацькому середовищі не виявило вікових відмінностей; на формування цифрової компетентності впливає інтенсивність та спрямованість діяльності, яку людина здійснює за допомогою ІТ. На основі отриманих результатів складено перелік завдань та перспективних напрямків дослідження когнітивної сфери в контексті цифрової психології.

Hypertext Organization as a Model of Organization Improving the Flow of Knowledge

Abstract The article refers to a non-classic model of an organization, which is a hypertext organization. The hypertext organization combines a highly hierarchical organizational structure with the flexibility of management solutions supporting the conversion of various types of knowledge. It is considered to be a one of the most adequate models for managing the organization of the 21st century. Thereby, it contains in its assumptions solutions corresponding to challenges of the knowledge age and management of knowledge workers. The hypertext organization is able to successfully meet difficult requirements of the modern market and needs of an evolving society of different generations. It is important to show that the hypertext organization, being able to switch between “contexts” of knowledge creation, enables an efficient response to changing internal and external knowledge requirements. The article is a theoretical discourse, the aim of which is to outline a concise characterization of a new solution in the subject of organizational structures, present the essence of hypertext solutions and show chances and capabilities of knowledge management in such organizations, that finally allow a transformation of institutions in intelligent organizations. Special attention will be paid to strongly hierarchical organizations such as uniformed services, especially the armed forces.

Knowledge Creation in the Hypertext Organizations

Hypertext organization perspective (Nonaka, 1994) is focused on knowledge creation and transfer between the main organization and project organization. However, initial hypertext organization perspectives did not take into the account the role of multi-membership in the project work. This article studies hypertext organization in the context of the multi-project case basing the analysis on the viewpoints of project-as-practice and auto-ethnography with the context of University. Auto-ethnography reveals the features of knowledge transfer in the multi-membership. Knowledge transfer of projects is not only based on the linkages between the separate education unit, the research unit and the unit of project activities, but also based on individual attitudes, features and capabilities on the multi-membership level. This study shows, instead of the externalization of knowledge, that plenty of knowledge creation activities - associated with hypertext organization - remain behind the individual actors in the form of tacit knowledge.

Print-Based and Web-Based Communication: Different Ways of Thinking

The fundamental shift caused by the manner in which we store and retrieve information on the web has caused a corresponding shift in our manner of thinking. The unintended consequences of relying upon web tools may have transformed our abilities to think in a traditional manner. This article argues that the structure of knowledge on the web affects individuals' abilities to communicate and discuss what they have learned. What follows proceeds in four steps. The first describes the knowledge structure of the web. The second describes the characteristics of “print-based” (or text) versus “web-based” (or hypertext) organization. The third describes how communication media affects thought. The fourth argues that web-based thinking is less coherent, less contextual, and more difficult to communicate according to a common lexicon with other citizens. We conclude by reexamining the potential paradoxes generated by the web structure and describe two scenarios for future effects on political participation.

Metodologia para estruturação de hipertexto aplicado ao ensino de enfermagem

OBJETIVO: Descrever a organização de hipertexto sobre Tomada de Decisão em Enfermagem a partir da Técnica de Modelagem de Aplicações Hipermídia - Hypermedia Modeling Technique (HMT) e a Taxonomia de Bloom para nortear os objetivos educacionais. MÉTODOS: Consistiu em cinco etapas: Análise e Planejamento, Modelagem, Implementação, Avaliação, Manutenção e Distribuição. RESULTADOS: A aplicação do HMT auxiliou na classificação das categorias e classes dos objetos e nas associações semânticas, definindo a navegabilidade com menor risco de desorientação do usuário. CONCLUSÃO: A modelagem e a definição dos objetivos educacionais contribuíram para alcançar melhores resultados, tanto na elaboração do aplicativo, como na forma de sua utilização no ensino de enfermagem.

Technology's Knowledge Burden, the RMA and the IDF: Organizing the Hypertext Organization for Future‘Wars of Disruption’?

In modernizing the IDF by adopting many budget-reducing elements of the US-defined RMA model of a modern military, Israeli defense leaders are choosing a path highly problematical for the knowledge-conditions of the nation. Even in selected pieces, the RMA model remains a socio-technical arrangement most appropriate for an expeditionary army of a geographically isolated, wealthy society. This work reviews the RMA model's organizational knowledge requirements and the current knowledge conditions facing the IDF. The discussion addresses the RMA implications for Israel's conventional deterrence; the role of surprise in future conflicts; and the possible transformation of the IDF into a non-RMA knowledge-centric organization more congruent with Israeli geostrategic and internal knowledge conditions.

Technology's knowledge burden, the RMA and the IDF: Organizing the hypertext organization for future 'wars of disruption'?

Technology's knowledge burden, the RMA and the IDF: Organizing the hypertext organization for future 'wars of disruption'?

Using data mining techniques on Web access logs to dynamically improve hypertext structure

With the growing popularity of the World Wide Web (Web), large volumes of data such as user address or URL requested are gathered automatically by Web servers and collected in access log files. Discovering relationships and global patterns that exist in such files can provide significant and useful information for performance enhancement, restructuring a Web site for increased effectiveness, and customer targeting in electronic commerce. In this paper, we propose an integrated system (WebTool) for applying data mining techniques such as association rules or sequential patterns on access log files. Once interesting patterns are discovered, we illustrate how they can be used to customize the server hypertext organization dynamically.

Hypertext and hypermedia for the production and utilization of interactive and distributed documents

The convergence of different fields, regrouping computer networks, multimedia, hypertext and new powerful software interfaces, bring some new approaches in producing, cataloging and accessing electronic documents. First we can see new kinds of documents, combining text, images and sounds, with a non-sequential organization, shared between different users, distributed on different computers. These documents can be permanently changed, depending on new ideas of the authors, and/or new comments from the readers. In fact these new documents are “active.” The hypertext organization bring also the possibility to read the document or navigate within its content in another way. These new concepts will change the ways to “read,” “write” and “publish” documents for the coming generation.

Economic constraints in hypertext

Hypertext organization is being touted as the appropriate data organization for effective CD-ROM information retrieval. But the producer of a hypertext database incurs significant costs in providing these benefits because of the expense of constructing indices and linkages. This research investigates the cost of constructing a hypertext database and provides a straightforward approach to forecasting costs of creating and maintaining a hypertext database. Cost forescasting can determine whether organizations can internally fund a hypertext database; it can also determine whether producers can afford to bring hypertext databases or technology to market