SGML, or Standard Generalised Markup Language, is an international standard (ISO 8879) allowing the logical structure of electronic documents to be represented rigorously and independent of applications. This article does not discuss the actual standard, but rather proposes a strategy libraries can consider when implementing SGML applications on top of existing products, or when embedding these in innovative end‐user services. Experiences of SGML within the VUBIS‐Antwerpen Library Network (Belgium) are discussed VUBIS‐Antwerpen has adopted SGML as a key standard for the exploitation of its bibliographical data (union catalogues, document ordering online contents, current awareness, publishing on the World Wide Web). With the move towards electronic publication and distribution of documents, SGML tends to become a crucial standard for digital libraries. Projects such as TEI, ELSA, DECOMATE and ELVYN now focus on access to and delivery of full‐text electronic documents, using SGML to manipulate, process and transform the document for the purposes of full‐text searching or hypertext navigation.