Aim – to assess the use of oral hygiene products by consumers as a method of primary prevention of the development of dental diseases, as well as to study their motivation when choosing personal oral hygiene products. Materials and methods. The study was carried out using an individually developed and validated questionnaire. The questionnaire included 21 questions. Respondents were selected by random selection. Results. Established a low level of hygiene education of respondents (34% of respondents to the questionnaire visit a dentist twice a year or more, the main criterion for choosing toothpaste for 36% of respondents is the possibility of using the whole family, 53.5% of respondents do not matter the content of fluoride in the toothpaste, 89.1 do not use other sources of fluoride, less than 50% of those surveyed use additional means of oral hygiene. The results of the questionnaire showed that about 40% of respondents acquire oral hygiene products in a pharmacy and need professional consultations of specialists on the composition of toothpaste and its effectiveness, the right choice of toothbrush, which determines the area of knowledge, that a pharmaceutical worker should own. Conclusion. Have been identified the information needs on oral hygiene products. The need for training in proper oral care and orientation to timely treatment of the dentist for preventive purposes and at the first symptoms, as well as information on primary prevention measures to preserve the dental health of the population. It is important to raise public awareness of the role of fluoride in the prevention of the development of caries, as well as to use additional means of oral hygiene products and fluoride sources. One way to improve public hygiene awareness is for a pharmacist to provide competent advice to pharmacists and to increase the level of completeness in the use of oral hygiene products by the consumer.