Purpose: The purpose of this study is to analyze the effects of sports CSR (Corporate Social Responsibility) of KHNP (Korea Hydro & Nuclear Power) on corporate image, corporate reputation, and acceptance.BR Method: A total of 300 questionnaires were distributed, of which 286 were returned and usable. For data analysis, frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, and structural equation modeling analysis were performed using SPSS23.0 and AMOS 23.0 programs.BR Results: First, sports CSR had a significant effect on corporate image. Second, sports CSR had no significant effect on corporate reputation. Third, sports CSR had a significant effect on acceptance. Fourth, corporate image had a significant effect on acceptance. Fifth, corporate reputation did not have a significant effect on acceptance. Sixth, corporate image had a significant effect on corporate reputation.BR Conclusion: In conclusion, KHNP can expect a positive effect by forming a relationship with residents and enhancing corporate image through sports CSR strategy promotions.