The purpose of this study is to determine how the potential of zakat through the strategy of collecting and distributing zakat in Surakarta City and to analyze the implementation of the role of zakat in alleviating poverty in Surakarta City. This type of research is field research, while the approach used is qualitative. The research place is at the office of the National Amil Zakat Agency (BAZNAS) in Surakarta City. There are two research sources used, namely primary data and secondary data. Data collection techniques used in this study are observation, interviews, and documentation. Data analysis in the form of qualitative descriptive methods. The results of the study show that the strategy of collecting and distributing zakat applied by Basnaz Surakarta City is to increase the relationship of the Zakat Collection Unit (UPZ). The target of zakat recipients is 8 Asnaf. The role of zakat in alleviating poverty in Surakarta City is realized through humanitarian programs, da'wah, advocacy, a productive economy, education, and health.