Abstract In a vase or in a pot, in a bouquet or in an arrangement, in the house, in the garden or in the park, alone or in combination, flowers are just as many occasions of joy that we give to ourselves or to our loved ones. Messengers of human thoughts and feelings, flowers contribute to the development of social relations, reflecting in the most brilliant way the refinement, taste and personality of man. Some authors expand the area of use of some of the flowers in the food sphere, considering them edible flowers. However, flowers mean, above all, love, love, hope, trust, appreciation, lust for life; through them we express everything that is noblest and most beautiful in the life of each of us. It is certain that if each of us understood - even just for a moment - the extraordinary message that a flower so eloquently conveys, then the world we live in would be much better. Flower culture at a high technological level cannot be done without thorough knowledge of biology, plant physiology and ecology, genetics and plant breeding, agrochemistry, pedology, agrotechnics, phytopathology and entomology, and for the commercialization of production and ensuring economic profitability, it is also necessary marketing knowledge and market research. Knowing the biological properties of plants and their reaction to different environmental conditions and agrotechnical works are essential in the design and application of a high-performance technology. The mastery of this information in the sphere of the disciplines mentioned above denotes a high qualification of the florist specialist and the satisfaction of successful crops is possible only by doubling this qualification with intense work, done with a lot of passion and dedication.