The rapid development of information technology and the continuous improvement of human spiritual and cultural level have made people's acquisition of knowledge and information increasingly urgent. The information transmission method of traditional navigation systems is single and passive. This study aims to improve user experience and enhance the interactivity of museum visits. This article combines interactive technology in the Internet of Things to conduct in-depth research on the tour guide system in museums. By utilizing IoT technology, optimize the interaction design of the intelligent navigation system, and enhance the convenience and experience of visitors. In the experimental analysis, this article compared the main ticket purchasing methods of tourists, the level of understanding of museum staff about the collection, the amount of information obtained by tourists, and the satisfaction of tourists. The comparison results show that the proportion of electronic ticket purchases has increased by 35 % in terms of ticket purchasing methods. The staff's understanding of the collection has increased by 19 %, the amount of information received by tourists has increased by 12.7 %, and tourist satisfaction has also increased by 24.3 %. The conclusion indicates that the interactive design navigation system based on intelligent Internet of Things and interactive design can effectively meet the needs of different users and provide the public with a richer and deeper cultural experience.
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