ABSTRACT This paper posits that the concept of ability acts as a confounder in digital media discourse, potentially contributing to persistence of classism and economic inequalities to the detriment of social outcomes. The International Classification of Functioning (ICF) is used as a theoretical framework, with the objective of interrogating the discursive concept of ability in digital media discourse and coding of class. Social structures and other environmental structures emerge as critical to impair ability, although historically media discourse – including scientific literature – have emphasized personal factors including existing marginalizations such as race, ethnicity, or gender. Marginalization arising from existing social structures and other environmental structures, therefore, interacts with digital media to construct ideologies surrounding class in relation to the symbolic annihilation of other forms of intersectional marginalization. The concept of structural polarization is proposed via assessment of a British framework on media stereotypes, applied to demonstrate how media discourse around marginalization can result in social stratification regardless of intent. With tremendous positive potential for digital media to be applied in social work advocacy, community empowerment, and direct provision of essential human services, twelve considerations are organized into a preliminary conceptual framework – toward supporting future media in minimizing outcomes associated with inadvertent disempowerment.
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