We have used erythropoietin(Epo)- and stem cell factor(SCF)-dependent cultures of early erythroid progenitors in serum-free medium to study the effect of PKC- and of G protein-coupled receptor-linked signals on cell proliferation. DNA-synthesis was measured by 3H-thymidine incorporation. PKC activity was quantified after subtype-specific immunoprecipitation. The phorbol ester PMA, an activator of Ca2+-dependent and -independent PKC subtypes stimulated DNA synthesis to the same extent as did growth factors. Epo-, SCF- and PMA-dependent proliferation was strongly (80-90%) reduced by an inhibitor of Ca2+-dependent PKC isoforms (Gö 6976) or by thrombin (2 U/ml). Unlike PMA, neither thrombin nor Epo or SCF induced membrane translocation of individual PKC subtypes. Epo and SCF specifically stimulated cytosolic PKCα but no other PMA-sensitive PKC subtypes. This activation was blocked by Gö 6976 but not by thrombin. The inhibitory effect of thrombin on DNA synthesis required the activation of the small GTPase Rho and could be completely eliminated by the C3 exotoxin from C. botulinum, a specific blocker of Rho-mediated effects. Ceramides, possible mediators of Rho-induced apoptosis in erythroleukemia cells, inhibited Epo and SCF-dependent DNA synthesis and enhanced the effect of thrombin. We conclude from these observations that (1) PKCα plays a central role in cytokine-controlled development of erythroid progenitors and (2) that thrombin, via a Rho-dependent but PKC-independent pathway, acts as an endogenous inhibitor of human erythroid progenitor proliferation.