As the editors of Vidyodaya Journal of Management (VJM), it is our pleasure and privilege topresent the inaugural issue of the journal to the academic community and the wider readershipacross the globe. VJM, a double blind peer-reviewed journal, is the official journal of theFaculty of Management Studies and Commerce of the University of Sri Jayewardenepura,Sri Lanka. It aims at disseminating innovative and high-quality research articles that enhanceconceptual and empirical knowledge in the broad areas of Management and OrganizationStudies. The journal welcomes articles of interdisciplinary nature. And it encourages differentmethodologies and theoretico-philosophical traditions which give new insights into the issuesin Management and Organization. As the editors, it is our understanding that the inauguralissue, though contains only four articles by the members of our own faculty, exemplifies theseegalitarian aspirations of the journal.We are leading the inaugural issue with the article, entitled “Place of Women in SriLankan Society: Measures for Their Empowerment for Development and Good Governance”,by H.M.A. Herath. In this article, Herath explores socio-economic, cultural and politicalprocesses that affect the status and progress of women in Sri Lanka. With a view ofempowering Sri Lankan women, he emphasises the importance of attitudinal change of policymakers. The second article, “Waiting Times and Defining Customer Satisfaction” by T.M.B.Palawatta, revisits the notion of satisfaction in the marketing literature. Palawatta argues thatdefining satisfaction/dissatisfaction as disconfirmation between expectation and perception isprobably the most appropriate definition of satisfaction in the context of service marketing.The third article of the inaugural issue, entitled “The Employment Status of the Elderlyin Sri Lanka: Emerging Patterns and Determinants”, co-authored by W.G.T.S. Senanayakaand M.H.A. Sisira Kumara, addresses some issues related to the employment status of theSri Lankan elderly. Senanayaka and Sisira Kumara use the Sri Lanka Household Income andExpenditure Surveys to examine the patterns and the determinants of employment status ofthe elderly. Based on a rigorous statistical analysis they explain what causes the employabilityof the Sri Lankan elderly. Our last article, “Marketing Culture and Corporate SocialResponsibility: A Case in Service Firms in Sri Lanka” by B.N.F. Warnakulasooriya, raisesan important empirical question: whether the marketing culture has a measurable impact oncorporate social responsibility in service organizations. By aptly analysing survey data from service firms in Sri Lanka, Warnakulasooriya shows the strong association that exists between marketing culture and corporate social responsibility.The inaugural issue of VJM, as we believe, marks another milestone of the long historyof the Faculty of Management Studies and Commerce. We put all our efforts to establishthe culture of a true peer-reviewed journal, although it was a difficult and time-consumingjourney. Once we reflect on this journey and the globally competitive knowledge-productionindustry, it is our understating that, other than necessary infrastructure, courage, patience andcommitment of all interested parties are critical to establish a culture of a true peer-reviewedjournal. In this context, while inviting researchers and scholars across the globe to send theiroriginal research articles to the journal, we sincerely hope that VJM is a little step towardsthat direction.Finally, we would like to extend our sincere gratitude to all authors for their patience andkeeping their faith on us, reviewers and language editorial team for their unpaid academiclabour, Sandun Madhawa Kalugampitiya for helping us to develop the cover page of thejournal and Vasana Kaushalya for her (voluntary) role as the editorial assistant. Saman Yapa, P.D. Nimal and Dhammika JayawardenaUniversity of Sri Jayewardenepura
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