The present study shows that when mothers perceive an independent income, family gender relations are transformed. This is a qualitative study based on the analysis of in-depth interviews of a group of mothers living in Tijuana who have low income and children in public junior high-schools. The research findings showed three different scenarios: 1) families where the mother is exclusively a house maker provide a more stereotypical gender education; 2) whereas, families with mothers who have independent incomes shown a greater openness toward gender equity; and 3) families with mother working in the family business present more unequal gender relations, although they make efforts to offer a more equalitarian gender socialization.