Hotels In Ghana Research Articles

Business and government interdependence in emerging economies: Insights from hotels in Ghana

AbstractAlthough social science research is replete with scholarly works on capacity building, relatively few studies have focused on how government can induce capacity building among privately owned enterprises in emerging economies. We seek to fill the lacuna in our understanding by examining how a government can induce capacity building among privately owned enterprises. The study adopted a qualitative approach using semi‐structured interviews with hotel owners, employees, and managers, as well as government officials in Ghana to examine the issue. We identified three unique stages through which such capacity‐building initiatives unfold encompassing diagnosing, renewal, and customer centricity. The study revealed that capacity building through collaborative partnership was partly motivated by desire to overcome societal resistance to services seen as “tainted.” The concluding section outlines a number of theoretical and practical implications.

Evaluating hotel websites as a marketing communication channel

The purpose of this paper is to assess hotel websites as a marketing communication tool using Kent and Taylor’s (1998) dialogic principles. This study was executed qualitatively using content analysis of 42 hotel websites in Ghana. The results of the study show that hotels in Ghana are adequately utilising websites as a marketing communication tool. The findings further show a preponderant use of the principle of conservation of visitors and the dialogic loop principle by the sampled hotel websites. However, the majority of the sampled websites performed rather poorly on the return visit principle. The research contributes to the scarce literature on hospitality management in an emerging economy context.

Exploring service outsourcing in 3–5 Star hotels in the Accra Metropolis of Ghana

Outsourcing is one of the strategic tools used by organisations to meet a myriad of objectives in the Western world and Asia. Hotels in Ghana are engaged in one form of outsourcing or the other. However, little is known of what actually happens in these hotels as existing literature on the subject matter is from the perspective of Western and Eastern industries. It is for this reason that the study set out to explore how hotels in the Accra Metropolis of Ghana employed outsourcing as a business strategy. The study specifically sought to examine how managers understood outsourcing, the activities outsourced, the reasons for outsourcing and the challenges faced by these hotels. The findings indicate that outsourcing is well understood and although there are important reasons for outsourcing, there are also teething challenges that must be overcome if outsourcing is to become a strategy of choice in the hotels.

Relationship Marketing and Customer Loyalty: Evidence From the Ghanaian Luxury Hotel Industry

The study reports the impact of relationship marketing on customer loyalty in the luxury and first-class hotel industry. A questionnaire derived from the literature review was completed by 300 customers of luxury and first-class hotels in Ghana. Descriptive statistics, exploratory factor analysis, and multiple regression were used to test the impact of six key relationship marketing practices, namely competence, commitment, conflict handling, trust, communication, and relational bonds on customer loyalty. The findings suggest that all six relationship-marketing practices have a significant and positive effect on customer loyalty in the hotel industry in Ghana. Apart from extending knowledge on relationship marketing practices into a domain without much empirical work, the study also provides hotel managers with practical ways of implementing relationship-marketing strategies for achieving customer loyalty in Ghana.

Business Strategies And Competitive Advantage Of Family Hotel Businesses In Ghana: The Role Of Strategic Leadership

<span style="font-family: Times New Roman; font-size: small;"> </span><p style="margin: 0in 0.5in 0pt; text-align: justify; mso-pagination: none;" class="MsoNormal"><span style="font-family: Times New Roman;"><span style="color: black; font-size: 10pt; mso-fareast-font-family: Calibri;">Although family businesses contribute largely to the world output, little is known in literature about their mode of operations in the family hotels. </span><span lang="EN-GB" style="color: black; font-size: 10pt; mso-fareast-font-family: Calibri; mso-ansi-language: EN-GB;">The study aims to address the knowledge deficit on this critical component of the economy by investigating the experiences of family hotels in Ghana to gain a better understanding of the factors that facilitate the competitive positioning of family businesses. This paper investigates the moderating influence of strategic leadership on business strategies and performance of family hotel businesses in Ghana. </span><span style="color: black; font-size: 10pt; mso-fareast-font-family: Calibri;">The findings indicate that cost leadership, differentiation and strategic leadership enhance the performance of family hotel businesses in Ghana. It further showed that strategic leadership moderate the influence of both cost leadership and differentiation strategies on the performance of family hotel businesses</span></span></p><span style="font-family: Times New Roman; font-size: small;"> </span>

The Use of Information and Communication Technologies (ICT) in Front Office Operations of Chain Hotels in Ghana

The proliferation of Information and Communication Technologies (ICT) coupled with sophisticated network protocols have unveiled new avenues for enterprises and organizations and the hospitality industries cannot be left out. Technology-based systems stand in a pivotal position to offer better service to the populace. Hospitality industries such as hotels can take advantage of the pervasiveness of ICT vis-à-vis technology-based systems to advance some of their operations. This paper seeks to assess the use of Information and Communication Technologies (ICT) in a front office operation of chain hotels in Ghana. The paper determines the extent of the use of information technology in a front office operation of chain hotels in Ghana. The paper continues to assess the effect of the use of information technology in the front office operation of chain hotels in Ghana, thus if the use of ICT has any effect on chain hotels’ front office operations. The paper further makes recommendations to chain hotel operators and the Ghana Tourist Authority (GTA) and policy makers on the use of information and communications technology in front office operation in chain hotels. Three chain hotels in Ghana were assessed.

Environmental management and sustainable tourism development: The case of hotels in Greater Accra Region (GAR) of Ghana

Due to calls for more sustainable tourism practices, environmental management, which was the preserve of the smokestack industries, has engaged managers of most hotels around the globe. The literature is replete with environmental management practices and initiatives by hotels in North America, Europe and Asia and therefore not much is known about environmental management in hotels in a developing country like Ghana. This article therefore explores the environmental management and sustainable tourism practices in hotels in Ghana based on a survey of 52 managers of various categories of hotels in the Greater Accra Region of Ghana.