Hotel Industry Of Pakistan Research Articles

Moderating/Mediating Effects of HRM Practices in Organizational Justice on Innovative Work Behaviour among Hotel Industry of Pakistan: Case Study of Karachi

Moderating/Mediating Effects of HRM Practices in Organizational Justice on Innovative Work Behaviour among Hotel Industry of Pakistan: Case Study of Karachi

Islamic Hospitality in Pakistani Hotels: Identifying the Product and Services

Hotel industry in Pakistan is still in the development stages, the laws and regulations are first formulated 40 years ago, need to be updated and enforced. The changes in the hospitality industry is rapidly evolving and recently Muslim tourism ecosystem is adopted in many Muslim and non-Muslim countries. This adaptation must be according to the market trends, hotelier acceptance and aligned to OIC directives. The data was collected from 202 TTH experts to analyze the awareness, attitude and acceptance of the concept of Islamic hotel in Pakistan. The idea of Islamic hotel was acknowledged by the experts during the current studies in Pakistan but needs further awareness at industry level to understand the product and services of this new niche market. The experts also analyzed �25�, categorized in to three priority level as mandatory, optional and add-on for the potential Islamic hotels in Pakistan.

Impact of Customerization and Customer Engagement on Brand Love with the Mediating role of Brand Performance. Evidence from Hotel Industry of Pakistan.

Attracting and retaining customers is considered essential for success of any business entity operating all across the globe. Therefore, customer needs and demands need to be emphasized in order to earn a profitable market share. The present study has focused on the independent role of customerization and customer engagement with the mediating effect of brand performance (brand awareness, brand image and brand satisfaction) on brand love. The study has been conducted in a cross-sectional and causal manner. Data was collected through convenience sampling technique from 230 respondents, out of which 183 questionnaires were fully attempted, with a response rate of 79. 5%. Responses were analyzed through frequency distribution, correlation, simple linear regression and structural equational modelling analysis. The findings of the study have indicated positively significant relationships of customerization and customer engagement with brand performance and brand love.

Impact of Participative Leadership on Organizational Citizenship Behavior: Mediating Role of Trust and Moderating Role of Continuance Commitment: Evidence from the Pakistan Hotel Industry

The present study examines the mediating role of affective and cognitive trust, and the moderating role of continuous commitment on participative leadership and organizational citizenship behavior (OCB) relationships. Four hundred employees were recruited from the hotel industry in Pakistan. The bootstrapping method was used for an estimation of the mediation effect by the process macro. This study employs confirmatory factor analysis and structural equation modeling. Results revealed that affective trust significantly mediates the relationship between participative leadership and OCB. Moreover, continuous commitment significantly plays a moderating role in the relationship between participative leadership and OCB. This study provides unique insight into the OCB in the hotel industry. Affective and cognitive trust as a mediator and moderator of continuance commitment are examined, which is the novel characteristic of this study. Managerial implications, limitations, and future directions are discussed.

Human Resource Practices as Antecedents of Employee Performance in the Hotel Industry of Pakistan

Human Resource Practices as Antecedents of Employee Performance in the Hotel Industry of Pakistan

Transformational leadership and team performance: an empirical study of the hotel industry of Pakistan

Pakistan has recently emerged as an important investment destination for the new hotel development. According to Pakistan Hotels Association (PHA), hotel industry has showed a rising trend after the courtesy launch of China Pakistan Economic Corridor (CPEC). The basic aim of this study is to investigate the influence of transformational leadership (TFL) on the team performance of hotel industry of Pakistan through the mediation of team empowerment, knowledge sharing, team-efficacy and team prosocial motivation. This study is based on a sample of 245 employees from different hotels located in Pakistan. Structural equation modelling approach was applied to examine the hypothesised relationships by using smartPLS software. The findings of study revealed the significant positive influence of transformational leadership on knowledge sharing, team empowerment, team-efficacy and team prosocial motivation. Moreover, team empowerment, team prosocial motivation and team-efficacy powerfully mediate the relationship between TFL and team performance. However, knowledge sharing showed limited effect.

Measuring service quality perceptions of customers in the hotel industry of Pakistan

This study looks at the relationship among perceived service quality, perceived price fairness, and customer loyalty. It further examines the role of customer satisfaction as a mediator in the relationship between perceived service quality and customer loyalty, and perceived price fairness and customer loyalty. We argue that customers’ needs are less uniform, and so their expectations, perceptions, satisfaction and loyalty vary across their characteristics. To this end, we draw on a sample of 252 consumers of the hotel industry sector in Pakistan. We employ gap analysis using paired-sample t-test and analysis of variance to test for the variations in the customers’ expectations, perceptions, satisfaction and loyalty. Following that, we test the relationships. Our results identify variances in the expectations, perceptions, satisfaction and loyalty across the customers’ demographics. Customer satisfaction partially mediates the relationship between perceived service quality and customer loyalty, and fully mediates the relationship between perceived price fairness and customer loyalty. Based on results, we drew implication for theory and practice.

HRM Practices and Innovation Capabilities in the Hotel Industry: Mediating Role of Human and Social Capital

The objective of this study is to investigate the effect of human resource management (HRM) functions on innovation capabilities through mediation of intellectual capital. This study has also tried to examine the effect of HRM practices on both components of intellectual capital: human and social capital. This study has been carried in the hotel industry of Pakistan. A random sample of 300 hotel HR managers was collected in Lahore, Pakistan. Structural equation modeling is used to analyze the most important relationships. Findings show that HRM practices: recruitment and selection, training and development, and information technology are positively related to human and social capital. Moreover, findings reveal that there is positive relation between human and social capital, and innovation capabilities. Finally, findings show that human and social capital fully mediates the relation between HRM practices and innovation capabilities. These findings could be of greater importance for the companies working in hotel industry. This study could help the managers in realizing that firms can increase competitive advantage based on innovation by managing their intangible assets (human and social capital).

Impact of Service Quality on Customer Satisfaction in Hotel Industry of Pakistan

Impact of Service Quality on Customer Satisfaction in Hotel Industry of Pakistan

An examination of customer loyalty and customer participation in the service recovery process in the Pakistani hotel industry: A pitch

This pitch research letter (PRL) applies the pitch template developed by Faff (2015) to an academic project on customer loyalty and customer participation in the service recovery process in the hotel industry of Pakistan. The pitch template helped the pitchers to identify the core elements that form the framework of the research project. This PRL provides a brief background about the pitchers and pitch, followed by a brief commentary on the pitch and personal reflections of the pitcher on the pitch exercise itself.

Determinants of Hotel’s Service Standard: Reputation and Relationship Orientation

The Hotel industry of Pakistan is thriving for excellence in the arena of competitiveness. Management of hotels is striving hard to improve the service standard to satisfy the needs of customer and subsequently build and maintain long term relationship with them. This study endeavors to investigate the influence of the relationship orientation on “Reputation” and “Service standard” and the interrelation between “Reputation” and “Service standard”. Convenience sampling method was used. The data has been collected through survey questionnaires from 300 respondents. Statistical Package for the social sciences (SPSS) software was used to examine the hypothesized relationships in the research model. The findings revealed that the Relationship orientation and Mutual disclosure positively affect the hotel Reputation and Service standard, the hotel’s functional image perception; the hotel’s physical equipment, decor and environment; and the hotel’s response to customers, all are mutually related and emphasized in our variables that are significantly related to each other, therefore; they are useful for hotel management to achieve longterm growth in the hotel industry of Pakistan.

Exploring English Language Needs in the Hotel Industry in Pakistan: An Evaluation of Existing Teaching Material

ABSTRACTThe hotel industry in Pakistan makes up a very important part of the service sector. This industry demands highly developed communication skills from its employees, as 5-star hotels deal with guests from foreign countries as a routine matter. This study explored the specific language needs of students in the hotel industry in Pakistan and evaluated a textbook to determine its pedagogical value and suitability for subject-specific communicative needs. The sample consisted of 10 professionals and 40 students from Lahore and Gujrat (Pakistan), where the subject is being taught. A questionnaire was designed to explore the language needs of students, whereas the professionals were interviewed. The findings highlighted the communicative activities and language skills required by the students. Recommendations are made to consider these communicative activities and skills while designing English language courses for the hotel industry. Moreover, fostering autonomy through learning strategies is also accentuated to enable students to enter into the world of work.

The Impact of HR Practices on Job satisfaction: A Case Study of Hotel Industry in Pakistan

The objective of this study is to investigate the effect of HR practices such as (Recruitment, empowerment, working condition and compensation) on Job...

The Impact of HR Practices on Job satisfaction: A Case Study of Hotel Industry in Pakistan

The objective of this study is to investigate the effect of HR practices such as (Recruitment, empowerment, working condition and compensation) on Job...

The Impact of Service Quality on Customer Satisfaction, Customer Loyalty and Brand Image: Evidence from Hotel Industry of Pakistan

The rationale of this study is to look at the association between services quality of Pakistani hotel and to scrutinize cause on customer satisfaction, brand image and customer loyalty. The primary data was collected from 5 and 8 star hotels of Pakistan. The response rate was 86%. Structural equation modeling (SEM) technique was used to analyze the data. The findings suggested that high quality of services boost up the customer satisfaction and then afterward this satisfaction will strengthen the customer loyalty, our results also matched with Brodie et al., (2009). Last but not the least strong customer loyalty directly related to strong brand image.

The Impact of Rewards on Employee Motivation, the Mediating role of Office Design: Empirical Evidence from Hotel Industry of Pakistan.

The Impact of Rewards on Employee Motivation, the Mediating role of Office Design: Empirical Evidence from Hotel Industry of Pakistan.

Creativity: a driving force behind yield management

This study is conducted to explore the impact of creativity on yield management in the hotel industry of Pakistan. Quantitative data approach was used and data was gathered through a close-ended questionnaire by using a stratified sampling technique from 128 professionals (sample size) working in five stars, four stars and three stars hotels in Islamabad and Rawalpindi, Islamic Republic of Pakistan. Findings indicate that the overall creativity has a significant impact on yield management and creativity is likely to emerge if employees are given a tension free environment, support by the management, rewards against successive creative ideas and opportunity for ideas sharing. Since the hotel industry in Pakistan is undergoing a process of increased competition, the adoption and implementation of yield management is therefore, identified as a very essential tool for survival. It has also been observed that, for proper yield management implementation, the hotel industry needs to focus on employees' creativity.