Hotels In Taiwan Research Articles

A Study on Consumer Intentional Behavior of the Promotion of Green Food Mark and Green Food Hotel in Taiwan Using Quantiles Regression Analysis

This study applied Principle Component Analysis to explore the principal components of the questionnaire items and designates the principle components according to the meanings of the question items. Next, this study combined the principle components and basic data to conduct Quantiles Regression Analysis, in order to understand how the basic question items affect the principle components in the case of different quantiles. Finally, this study applied Grey Relational Analysis in discussing the most satisfactory principle components of consumer intentions of green food consumption, such as green food mark and green food hotels. The results showed that, people with environmental protection knowledge are more acceptable to green food mark; while the green food hotel is less profitable; therefore, relevant governmental agencies may improve the intentions of relevant industries through subsidies or incentives.

Applying Difference in Difference Method to Value Policy Effect on Hotel Industry

This study applies Difference in Difference (DiD) method to evaluate the policy effect on hotel industry. This study uses the International Tourism Hotels (ITHs) in Taiwan as the subjects. The operational and managerial data of ITHs are collected from the reports by Taiwan Tourism Bureau. The data contained 70 hotel units from year 2005 to 2010. In 2008, the government relaxed the entrance limitation for the tourists from China and the number of inbound visitors has been increasing tremendously. However, our research results indicate that the open policy for visitors from China have no significant positive effect on the profitability of ITHs. Tourism policies can lead to unexpected results to different tourism industry with different operational scale, which should be taken into consideration when making business strategies or governmental policies.

Job Standardization and Organization-Based Self-Esteem in the Hospitality Industry: A Perspective of Socialization

Exploring the antecedent factors of the self-evaluation values of new employees in an organization is an important issue for practitioners across countries since a novel environment increases the likelihood of their withdrawal from the job. This study approaches the issue from a socialization perspective, with the hypothesis that socialization is critical for newcomers with regard to emotional bonding and attitudinal and behavioral adaptation. The study uses a survey questionnaire to investigate the influence of job standardization on the organization-based self-esteem of newcomer employees in the hospitality field. A total of 186 valid questionnaires were collected from employees at 14 upscale hotels in Taiwan. Regression analysis of the data showed that job standardization is significantly and positively related to organization-based self-esteem. Moreover, the results indicated that job standardization explained a 9.6% additional variance after controlling negative affect. These results support the hypothesis in this study.

Factors affecting hotels' adoption of mobile reservation systems: A technology-organization-environment framework

This study explores why hotels adopt mobile reservation systems; based on a technology-organization-environment (TOE) framework, nine factors are hypothesized to explain hotels' adoption of mobile hotel reservation systems (MHRS). Logistic regression is employed to analyze data gathered from 140 hotels in Taiwan. The results indicate that compatibility, firm size, technology competence, and critical mass are significantly positively related to MHRS adoption, while complexity is significantly negatively related to MHRS adoption. By indentifying the predictors of hotels' adoption of MHRS through the TOE framework, this study provides several theoretical and practical implications related to mobile service adoption.

The relationship between HRM practices and the service performance of student interns: Industry perspective

This study aims to examine the relationship between human resource management (HRM) practices and the service performance of student interns. Data were collected using a questionnaire survey that was designed to capture the perceptions of human resource managers and internship supervisors from international tourist hotels in Taiwan. The structural equation model (SEM) was used as a framework for the data analysis. The findings indicate that the service performance of student interns was greatly affected by HRM practices, including recruitment and selection, rewarding quality, and retention. The implications of this study offer preliminary insights into the industry-academia co-operation that aims to manage total quality initiatives in the hotel industry and achieve the goals of hospitality higher education. The study lays the groundwork for the development of HRM practices for student interns to cope with the changing flexible labour structure in the hotel industry.

How does demand uncertainty affect food and beverage capacity in the hotel industry?

This study investigates the effect of demand uncertainty on hotels’ food and beverage (F&B) capacity using the operation data of international tourist hotels in Taiwan. The empirical results of this study show that demand uncertainty leads to an increase in F&B capacity. Moreover, the magnitude of this effect increasingly strengthens for hotels with larger F&B scales. Our results together with other studies on room capacity collectively indicate that hotels’ overcapacity problem resulting from demand uncertainty considerably varies with hotel scales and between different hotel sectors.

Creating Shared Value Through Implementing Green Practices for Star Hotels

This study expands the concept of shared value through the value chain to include green practice innovation in star hotels in Taiwan. By employing the Delphi method, 44 green innovation indicators were established for star hotels to create an instrument to help address green practices’ implementation. Through creating shared value by using the top 18 indicators among eight dimensions, this study explores the preliminary green innovation framework to configure the value chain and to propose a conceptual model based on a shared value perspective. The findings contribute to the current literature by including green innovation processes into the shared value concept to complement the existing value chain design, and by addressing whether the green innovation indicators examined pertain to a value chain or process analysis. The results provide substantial contributions on how star hotels can efficiently implement green practices to simultaneously approach economic profits and environmental protection.

The Study of AERMOD and ISCST3 for Area Source Simulation in Taiwan

This research compared the performance of ISCST3 model with the AERMOD simulated for six selected environmental impact assessment (EIA) cases which belongs four kinds of area in Taiwan (hotel, industrial area, road, reservoir). The influence of different terrain (complex or flat) and land use (countryside or urban) was then determined for the two air dispersion models.The results of the cross analysis indicated that there is no significant difference between of the complex terrain and flat terrain on the incremental concentration ratio. However, the biggest difference of incremental concentration of particulate matter (PM) is in the simulation for case in urban (ISCST3 is 1.96 times higher than AERMOD), and the gas pollutants in ISCST3 of incremental concentration simulation results ratio reach to 65.38% more than others. The highest incremental concentration of ISCST3 is 2.67 times to AERMOD. The concentration in AERMOD higher than that in ISTSC3 was 20% in the total 40 simulation values, due to the difference between their vertical diffusion simulations. The ratio of maximum incremental concentration in AERMOD was higher than ISCST3 by 42.5%. By the cross match of these incremental concentration, the ratio that maximum incremental concentration in AERMOD being less than ISCST3 was 22.5% after diffusion, which shows that the sinking rate in AERMOD is faster than ISCST3.The simulation of AERMOD considers more in complex terrain and surface characteristics. It uses the stratified flow over complex terrain and considers the effect in characteristics of the Earth’s surface. Thus, the theoretical basis of AERMOD is solider than ISCST3, and its simulation has more reliability.

Service quality and customer satisfaction: qualitative research implications for luxury hotels

Purpose– The purpose of this paper was to determine whether luxury hotel managers and customers have the same understanding of service quality and satisfaction and whether there is a disparity between services offered by luxury hotels and the way customers actually experience them.Design/methodology/approach– This paper used interviews with managers and guests of 5-Star hotels in Taiwan and qualitative analysis to understand definitions and perceptions of luxury, service quality and satisfaction.Findings– The major findings of the study were that: there were no fundamental disconnects in the respective understandings of managers and guests; however, the two groups used different language to describe luxury, service quality and satisfaction; the managers evaluated satisfaction in terms of services provided, but the guests conceptualized satisfaction in terms of value received for the price of lodging; and luxury, service quality and satisfaction were closely related in the minds of the managers and guests and were not independent constructs.Research limitations/implications– Recommendations are made based on marketing communications theory, that is all factors identified in this study can be considered to be part of the brand identity of the hotel; local culture can introduce variables that may be outside the scope of international standards; and information on local expectations and preferences can inform advertising and public relations efforts of the hotel.Originality/value– This study is significant because little research into luxury hotel customer satisfaction has been done using qualitative methodology, which provides a richer understanding of the experiences of the participants than can quantitative design.

Assessing carbon footprint in the life cycle of accommodation services: the case of an international tourist hotel

The accommodation sector is the most demanding energy consumer among all building stock categories. This study quantifies an international tourist hotel in Taiwan to holistically estimate the greenhouse gas emissions of hotel accommodation services through a complete life cycle inventory. The study also investigates the difference between the carbon emissions of the baseline and reduction years to understand the effects of carbon emission reduction on the hotel industry. Results show that energy consumption is the main source of carbon footprint. However, the carbon emissions of other activities, such as the production and transportation of hotel amenities and laundry services, are 15.90% for the baseline year and 16.03% for the reduction year. These values are larger than the 5% cutoff rule according to PAS 2050. Thus, these factors should also be considered in assessing the carbon emissions of accommodation services. Hotel occupancy rate significantly affects carbon emissions during a one-night stay in a standard room as the functional unit. The selection of the functional unit should be considered in the hotel strategy. Although this case study involves an international tourist hotel in Taiwan, the findings and recommendations for improvements can be applied elsewhere.

Perceived organizational diversity and employee behavior

While the impact of organizational diversity on employee work outcomes has received significant research attention, there is a dearth of literature in hospitality settings, particularly in Eastern cultures. Integrating the Social Identity Theory and diversity literature, this study, using data collected from 22 hotels in Taiwan, examined the relationship of perceived organizational diversity with Job Performance (JP), Organizational Citizenship Behaviors (OCB) and Turnover Intention. The results indicated that the level of diversity perceived by hotel employees, significantly influenced employee JP and OCB. Ethnicity status also moderated the relationship between the perception of diversity levels and employee turnover intention. Specifically, a negative relationship between perceived diversity and turnover intention was observed among indigenous employees while a positive relationship was observed among non-indigenous employees.

Workplace Relationship Quality and Employee Job Outcomes in Hotel Firms

The hospitality industry requires high cooperation and interaction among leaders and subordinates. Few studies have examined the relationship between workplace relationship quality and employee job outcomes in both the leader–member exchange and team–member exchanges in hotel firms. Therefore, the researchers examined the effects of leader–member and team–member exchanges on employee job outcomes, which was also done to clarify the role of employee gender. Survey data from 339 employees from 18 hotels in Taiwan indicated that both leader–member and team–member exchange are positively related to employee job performance, job satisfaction, and organizational commitment. Employee gender moderates the relationships among team–member exchange, job satisfaction, and organizational commitment. Implications of these findings are discussed and suggestions are offered for future study.

Effect of internal branding on employee brand commitment and behavior in hospitality

The purpose of this study was to explore the implementation of internal branding in international tourist hotels and to investigate the impact of internal branding and employee brand commitment on employee brand behavior. Based on the results of 661 questionnaires returned from a sample of international tourist hotels in Taiwan, internal branding and employee brand commitment have a significant effect on employee brand behavior. Moreover, internal branding and employee brand commitment and behavior differ significantly according to personal variables such as age and work experience, and in different categories of tourist hotels. The results of this study imply that hoteliers could shape employee attitudes and behavior through internal branding, and it is therefore recommended that internal branding be added to corporate education and training. In the extant literature on the hospitality industry, the effect of internal branding on organizational performance and effectiveness is unclear; the present study contributes to academic research in clarifying this link.

Productivity Growth of Taiwanese International Tourist Hotels in a Metafrontier Framework

Due to the vigorous development of the tourism industry in Taiwan, the number of international tourist hotels has been on an upward trend. To survive in an increasingly competitive environment, it is important to seek out improvement in performance. This study measures the performance of fifty-four international tourist hotels in Taiwan from 2008 to 2011 by using the metafrontier Malmquist productivity index. This index satisfies the requirement of circularity, is immune to linear programming infeasibility, overcomes the problem of base period dependency, and considers the heterogeneity among hotels. To investigate sources of productivity change, this index can be further decomposed into within-group efficiency change, within-group technical change, and technical leadership change. The empirical results indicate that the use of different technologies by hotels affects the productivity change. Both within-group efficiency and technical changes are the main factors of productivity change. Chain hotels are technology leaders, and independent hotels are followers. By identifying each competitor’s productivity change, operators can refer to appropriate best-practice hotels to improve their operations.

The effect of servant leadership on customer value co-creation: A cross-level analysis of key mediating roles

This study ascertained the effects of servant leadership on customer value co-creation (CVC) through key mediating roles in the hotel industry. We systematically integrated the three levels of organization, employee, and customer to investigate how servant leadership stimulates CVC through the key mediating roles of the positive psychological capital (PPC) and service-oriented organizational citizenship behavior (SOOCB) of employees. Hierarchical linear models were adopted for cross-level analyses, targeting 30 hotels in Taiwan. A total of 650 questionnaires was distributed, and 493 valid questionnaires were retrieved. This study provided three major contributions: (a) This study asserted that servant leadership can systematically stimulate CVC. (b) We shifted the discussions on CVC to the hotel industry, verifying that PPC and SOOCB play the key mediating roles. (c) Finally, this study adopted hierarchical linear models to conduct a cross-level analysis on the relationships among organizations, employees, and customers.

People’s motivation, constraints and willingness to pay for green hotels

The purpose of this study is to examine the relationships among visitors’ demographics, motivations, constraints and willingness to stay in green hotels in Taiwan. The data, consisting of 461 usable questionnaires, were collected from the following green hotels in Taiwan: Hotel Royal Chihpen in Taitung County, Hotel Color in New Taipei City, and Guey Lin Hotel in Taoyuan County. Four hypotheses were developed regarding the effects demographics on motivation and constraints, as well as the effect of the latter two on willingness to pay. The results indicate that demographics are correlated with the visitors’ motivation and constraints, which in turn affect their willingness to pay for green hotels.

Does uncertain demand affect service quality?

The purpose of this article is to investigate the impact of demand uncertainty on labor intensity as well as service quality. Theoretical predictions are mixed: on the one hand, risk aversion leads hotels to choose a lower level of capital in response to demand uncertainty, thereby leading to higher labor intensity; on the other hand, the demand-enhancing benefit of service quality may be weakened due to demand uncertainty, thereby leading to a lower service quality decision. Using the data of international tourist hotels in Taiwan, this article shows that demand uncertainty leads to a positive impact on hotels’ labor intensity. In addition, hotels located in markets with a higher degree of concentration, having more diversified revenue sources, or belonging to hotel chains also tend to exhibit higher labor intensity.

Hotel Environmental Management Decisions: The Stakeholder Perspective

This study investigates stakeholder perceptions of the factors that are critical to the adoption of environmental management practices in international tourist hotels in Taiwan. The empirical data were based on 26 semistructured interviews with four types of stakeholders. According to the qualitative results, the themes that emerge associated with hotel owners/managers include economic concerns, top management commitment, and operational challenges to environmental practices. Environmental policies, regulations, and support are identified as the themes associated with government agencies. Moreover, the knowledge, consultancy, and professional assistance provided by academics and non-governmental organizations facilitate the acceptability and implementation of hotel environmental initiatives. The research implications highlight the need for communication and collaboration among stakeholders.

Exploring green service quality elements for international tourist hotels in Taiwan from the aspect of two-dimensional quality model

The enhancement of leisure atmosphere in the past years has resulted in environmental pollution and changes, thus tourism industry is no longer a non-smokestack green industry. Although the governmental organizations have promoted Green Hotel for the improvement, the remodeling of appearance and equipment and the alternation of spares sources have increased the costs, therefore a lot of hotels are still waiting and seeing the successive development. This study tends to find out customer emphases on the green service quality of international tourist hotels through the classification with Two-Dimensional Quality Model. The research findings show that 20 out of 28 green service quality items are Indifferent Quality, 4 Attractive Quality, and 4 One-Dimensional Quality. The businesses therefore should enhance Attractive Quality and One-Dimensional Quality. For instance, the green service quality items of Hotel providing balanced and diversified foods, Hotel offering traditional food with local characteristics, Fresh fruit and vegetable juice offered in a hotel, and Hotel providing 24-hour free wireless network services could enhance consumer satisfaction. The government, on the other hand, should promote the value of Green Hotel and green service quality. Furthermore, making improvements with internationally effective green service quality evaluation standards could promote Taiwan to be the first choice of green tourism.

Organisational attractiveness in the Taiwanese hotel sector: Perceptions of indigenous and non-indigenous employees

This article explores differences in perceptions of organisational attractiveness (e.g., job, company and diversity attributes) between Taiwanese indigenous and non-indigenous employees. A mixed method study, framed by social identity theory, was conducted utilising semi-structured interviews and a survey of 305 employees from 22 hotels in Taiwan. Overall, the results indicated that although organisational diversity is important to hotel staff, especially for indigenous employees, this feature was the least well performing organisational attribute across the three types of hotels. Furthermore, hotels with low levels of ethnic diversity did not meet the expectations of employees about some elements of desired organisational diversity attributes (e.g., ethnic composition of the workforce). The results suggest there is a need for managers to better understand employee attitudes about organisational diversity. If organisational diversity is effectively managed, employers may be better placed to implement equal opportunity, affirmative action policies and diversity management strategies that attract and retain employees from both indigenous and non-indigenous backgrounds.