Hotel Companies Research Articles

Analysis of the economic performance of the hotel industry using the break-even method: Case study – Al -Mansour Hotel Company

The break-even point is concerned with studying the relationship between revenues, costs and profits at different levels of production, and it means determining the lowest level of production or level of sales that can be achieved for the company in which revenues are equal to costs as it does not achieve losses or profits, so that the lower the volume of sales at the break-even point, the greater the company's opportunities achieving profits. The study deals with a basic problem embodied in the failure to use the break-even method in the management of hotel companies' activity in the context of the scarcity of scientific studies dealing with this problem in the tourism literature in Iraq. The importance of the study was embodied in the possibility of analyzing the factors affecting the break-even point and the extent of the possibility of applying the break-even method in managing the activity of hotel companies to raise economic efficiency and maximize profits. The study aims to raise the efficiency of the economic performance of hotel activity by maximizing profits and to identify the possibility of practical application of this method in hotel companies. The study relied on the descriptive method and the use of mathematical applications and their mathematical equations on the sample of the study, which was represented in the case study of the Mansour Hotel Company for the years (2018, 2019 and 2020). The study ended with proving the main hypotheses developed, which included the lack of know-how for the management of hotel companies in the use of the break-even point analysis method. The analytical and scientific method for the purpose of maximizing the profits of the company

Intelektualni kapital i produktivnost menadžera - studija slučaja u hotelijerstvu Republike Srbije

Intellectual capital is the part of intangible assets that affects value creation. Intellectual capital includes human capital, structural capital, and customer capital. The paper aims to investigate the relationship between intellectual capital and the managers' productivity in hotel companies. The research included 80 hotels with 3-stars, 4-stars, and 5-stars. Testing of research hypotheses is performed by application of multiple regression analysis and ANOVA test. The obtained results support the positive contribution of the components of intellectual capital on the productivity of managers in hotel companies. Also, the results show that there is no significant difference in the level of achieved manager's productivity between hotels of 3-stars, 4-stars, and 5-stars.

УПРАВЛІННЯ ГОТЕЛЬНИМ ГОСПОДАРСТВОМ У КРИЗОВИХ УМОВАХ: РЕАЛІЇ СЬОГОДЕННЯ ТА СВІТОВИЙ ДОСВІД

The article deals with the scientific and applied positions concerning the management of the hotel industry in the conditions of economic crisis. The theoretical evaluations of the concept of hotel business are considered one of the main components of the tourism industry which is dynamically developing and includes a complex of services for tourists and is a key factor in the development of tourism as well as the importance of hotel services in the field of tourism today. The analyzed situation of the development of the hotel industry for the years 1995-2019 shows a decrease in the number of domestic tourists and fluctuations in the number of foreign tourists. It is the hotel companies that perform one of the most important functions in the sphere of tourist services: they provide them with modern accommodation and essential services, since the quality of accommodation and appropriate services significantly affect the level of tourist service. It has been researched that in international tourism the processes of globalization are traced on the example of the tourist accommodation sector where the expansion and development of hotel chains is rapidly increasing. The main problems that hinder the further development of the tourism sector are identified: the lack of a proper regulatory framework and a legitimate strategy for the development of the industry; economic and political instability in the country; limited investment resources; the lack of transparency of the land allocation procedures for the construction of the facility; complexity of the project coordination process (in our country, this procedure takes from one and a half to two years, whereas in Europe no more than two months); imperfection of advertising of Ukrainian tourist centers and correspondingly hotels abroad, etc. Based on statistical surveys the largest concentration of hotel businesses in Europe and the highest occupancy rate of hotels have been considered. The modern tendencies of development of the world hotel industry are determined. In the world the process of mastering new concepts of hotel business and modernization of the old ones is constantly taking place. Globalization and concentration of the hotel business are manifested in the creation of large corporations and hotel chains. This approach allows hotel companies to regroup and attract additional resources for developing their businesses. Using the global experience of hotel management and the quality of service delivery as well as the introduction of innovative trends in the hotel business the tendencies of development of functioning of the hotel industry market in crisis conditions are highlighted. The factors of negative influence on the state of the hotel industry in Ukraine have been formed.

Frontline Employees' Perceptions of Climate for Inclusion and Positive Behavior through Hoshin Kanri: Quantitative and Qualitative Research at the Hotel Company

Frontline Employees' Perceptions of Climate for Inclusion and Positive Behavior through Hoshin Kanri: Quantitative and Qualitative Research at the Hotel Company

ОБОСНОВАНИЕ НЕОБХОДИМОСТИ ФОРМИРОВАНИЯ НОВЫХ КОНКУРЕНТНЫХ ПРЕИМУЩЕСТВ ГОСТИНИЧНОГО ПРЕДПРИЯТИЯ ДЛЯ ПОВЫШЕНИЯ ЕГО КОНКУРЕНТОСПОСОБНОСТИ НА РЕГИОНАЛЬНОМ РЫНКЕ

The article reveals the importance of the formation of competitive advantages of a hotel organization to increase its competitiveness in the aspect of modern trends in the development of the hospitality industry. The fundamental trends are considered, using which the hotel company will be able to build a reasonable and effective competitive advantages in the market. The aim of the work was to design strategic directions for the formation of new competitive advantages for a particular hotel in the regional market. Within the framework of the proposed directions, the tasks solved by using an innovative approach, expanding the range of services, increasing the importance of the hotel product and increasing the level of service are described. As part of the development of the hotel enterprise, specific promising technological tools of digitalization have been investigated.

THE ROLE OF KNOWLEDGE MANAGEMENT IN THE DEVELOPMENT OF MARKETING MANAGEMENT

The purpose of this study is to determine the relationship between knowledge management and an organization's marketing perspective and the growth of competitiveness in the service sector (Hotel) in 83 hotels in three Baghdad security districts, Iraq. The type of research is non-experimental, observational, cross-sectional, retrospective and descriptive. The Design is TransactionalCorrelational. Regarding Knowledge Management, 63.9% considered the perception level of the hotel company manager as high, followed by very high with 25.3% and 10.8% as low. Regarding Internal Marketing, 63.9% considered the perception level of the hotel company manager as high, followed by very high with 25.3% and 10.8% as low. Regarding Competitive Advantages, 68.7% considered the perception level of the hotel company manager as high, followed by very high with 22.9% and 8.4% as low. Of the 83 samples, 45% are public limited companies or sole proprietorships, followed by 11% from hotel companies with limited liability. At a 95% confidence level, knowledge management and internal marketing orientation are significantly related to developing competitive advantages in the hotel sector of three Baghdad security districts. The value of Sig. is 0.000

CИСТЕМА УПРАВЛІННЯ ЯКІСТЮ ДЛЯ ГОТЕЛЬНИХ ПІДПРИЄМСТВ З УРАХУВАННЯМ ВИМОГ СТАНДАРТУ ДСТУ ISO 9001:2015

The integration of Ukraine into European structures and the world economic system requires ensuring the competitiveness of domestic enterprises both in the domestic and foreign markets, which is primarily associated with improving the quality of products and services. The constant improvement of the quality of products, works and services will contribute, first of all, to the formation of a positive international image of Ukraine and the revival of domestic enterprises. The modern philosophy in ensuring the quality of products, processes and services for any enterprise, institution, organization is the construction of effective quality management systems based on the international standards ISO 9000 series. For enterprises of the hotel and restaurant industry, as the most significant segment of the tourism industry, the issue of improving the quality of products and services always remains relevant, even in the context of the economic and financial crisis. The development of the Ukrainian market of hotel services is aimed at reforming and adapting hotel enterprises to changes in the market environment, increasing the competitiveness and efficiency of Ukrainian hotel enterprises in the world market, and introducing world standards for the quality of hotel services. The main goal of a hotel company seeking to achieve an international competitiveness is building up a quality management system and obtain a quality certificate for compliance with international standards ISO 9000. It requires compliance with the requirements of the hotel company's material base, staff qualifications and an effective organizational and functional structure of the enterprise. The article explores the essence and significance of the quality management system in the activities of hotel enterprises. The principles of quality management are considered in detail: customer orientation; leadership; staff involvement; process approach; improvement; making decisions based on evidence; relationship management. Taking into account the requirements of DSTU ISO 9001:2015, quality management processes that are typical for hotel and restaurant enterprises are defined and described.

COVID-19 i profitabilnost hotelijerskih preduzeća u Repulici Srbiji

Besides obvious negative consequences for people's health, the COVID-19 pandemic placed significant negative consequences on the economy as well. Since pandemic made tourism and travel almost impossible, these industries of tourism and hospitality suffered the most. The aim of this paper is to assess whether the onset of the COVID-19 pandemic has caused a change in the level of profitability of companies from hotel industry in the Republic of Serbia. The research sample consisted of 100 companies from hotel industry in the Republic of Serbia, where their operations in 2019 and 2020 were observed. The Operating Profit Margin, Net Profit Margin, Return on Assets and Return on Equity were used for the purposes of measuring profitability. The research determined that in the largest number of observed hotel companies in 2020, there was a decrease in profitability considering all four used indicators. By applying the Wilcoxon rank test and the t-test of paired samples, it was determined that the mentioned reductions in the used profitability indicators are statistically significant.

ВПРОВАДЖЕННЯ СУЧАСНИХ ТЕХНОЛОГІЙ У РОЗВИТОК ГОТЕЛЬНОГО БІЗНЕСУ

The development of market relations in the hospitality industry causes the emergence of new challenges that improve management and strengthen the competitiveness of hotel enterprises. The hospitality industry is a joint activity of various spheres designed to meet the various needs of tourists. This article discusses trends in development of technologies at hospitality business. Continuous improvement of the quality of service, the use of modern technologies gives an advantage to the management of enterprises located in the market position. The development of information technologies and growing competition in the market of hotel services make it necessary to actively use innovations in the activities of modern hotels. Currently, innovation is considered one of the most important competitive advantages in the hospitality industry. At the same time, the range of application of innovations in the hotel enterprise activity is quite multifaceted. The priority areas for the development of the hospitality industry are: infrastructure, technological, intellectual, material and technical, organizational and managerial innovations. An increasing number of hotel companies are paying attention to expanding their services and capabilities. Adaptation of technological innovation to the specifics of hotel services is a source of opportunities and challenges both for hotel managers and employees as well as for customers themselves. The purpose of the research is to offer recommendations for optimizing the use of modern technologies in the activities of a hotel enterprise. The main methods used in the article are the method of system analysis and forecasting. The characteristic features of the development of the hospitality industry in modern conditions are: variable trends occurring in the service market; fierce competition between economic entities and increase the level of consumer requirements for services received. The article deals with the current realities of innovation in the hotel industry. The result of this research is concrete proposals for the use of modern technologies in the activities of enterprises in the hospitality industry. The obtained results can be used in the practical activity of hotel enterprises in the modernization and improvement of the service process.

Making Minimum Wage: Elsie Parrish versus the West Coast Hotel Company by Helen J. Knowles (review)

Making Minimum Wage: Elsie Parrish versus the West Coast Hotel Company by Helen J. Knowles (review)

Development and Validation of CSR Measurement Tool of Tourism and Hotel Companies: Focusing on Vietnamese companies

Purpose - The purpose of this study is to develop a tool to measure the corporate social responsibility activities of tourism and hotel companies using ISO26000 and to verify its reliability and validity. Design/Methodology/Approach - This study is the development of a tool for evaluating social responsibility activities of tourism and hotel companies. For this, as the first stage filer research, 4 experts developed the questions based on ISO26000. And 12 experts (academia, industry) were surveyed by Delphi to evaluate suitability. Finally, the validity and reliability of the development tool were verified for a total of 55 incumbents and related persons. Research Results - For the development of a tool for measuring social responsibility activities of tourism and hotel companies, based on the standard draft of ISO26000, questions that fit 7 core areas were composed (60 questions). In addition, a Delphi survey was conducted on a panel of 12 experts, and a total of 45 questions were derived. Finally, as a result of an exploratory factor analysis of 55 field experts, 20 items consisting of 6 factors were finally confirmed as a measuring tool for social responsibility activities of tourism and hotel companies. Research implications or originality - It is significant for the first development of a social responsibility activity scale suitable for the situation of tourism and hotel companies by applying ISO26000. This will raise awareness of the importance of social responsibility activities in the tourism industry environment, and will help tourism companies to develop a positive awareness of social responsibility activities and to prepare effective implementation strategies.

The Behaviour of Stock Prices of Sri Lankan Hotel and Travel Sector Companies: A comparison of Civil War and Easter Attack 2019

The Behaviour of Stock Prices of Sri Lankan Hotel and Travel Sector Companies: A comparison of Civil War and Easter Attack 2019

Autonomous Enterprise as a Model of Hotel Operation in the Aftermath of the COVID-19 Pandemic

The article aims to identify modern technological solutions in the field of automation and robotization of business processes that change the way hotel enterprises operate in the face of the global COVID-19 pandemic. Therefore, the research problem was expressed in the form of a question: what tools favor the dynamic digital transformation of hotel functioning models and the implementation of the paradigm of intelligent and autonomous entities operating in the conditions of the COVID-19 pandemic on the hotel market? During the empirical research, the use and implementation of new solutions in the field of innovative technologies supporting the optimization of processes taking place in hotel enterprises were considered. In addition, technologies and tools were identified that are considered strategic from the perspective of implementing the concept of an autonomous hotel carried out under the influence of the crisis related to the COVID-19 pandemic. Due to the specific purpose of the article, a survey was conducted using the questionnaire method with the Computer Assisted Web Interview technique alongside a self-developed questionnaire. The survey was carried out in June–September 2021 among 462 representatives of hotel companies operating in the three-, four- and five-star standards. The results of the diagnostic survey were statistically analyzed using the Statistica and RStudio software packages. To interpret the obtained data, the descriptive method, principal component analysis, and cluster analysis were used. As a result of the conducted research, it was noticed that the COVID-19 pandemic obligated hotels to automate processes that made it possible to connect devices within digital ecosystems and to optimize processes inside vertical and horizontal value chains. Such activities enabled the creation of a new model of hotel functioning referred to as an autonomous enterprise. Nowadays, one of the most important strategic behaviors of hotel entities is the ability to quickly counteract crises resulting from the COVID-19 pandemic and the related choice of the right course of action, as well as the ability to immediately make the right decisions. The research results may motivate the implementation of new technologies in the area of transforming and developing digital business models by hotels. The issues presented in the article are an attempt to fill the gap by pointing out practical experiences related to the use of individual technological solutions and their effectiveness in process automation and implementation of autonomous models of functioning of entities in the hotel services sector.

The Hotel Strategy During the Pandemic of COVID-19: the Case of Secondary Cities

The pandemic of COVID-19 has given a disaster to the business industry. Many businesses have to concede that they have to suffer financially because of this situation. One of those businesses that suffered is the hotel business. Many hotel companies have to find a strategy to ensure their relationship between the main city (head office) and secondary cities (branch office) working seamlessly to mitigate this crisis. The primary purpose of this study is to investigate how the hotel industry is handling the challenges during pandemic COVID-19 in the secondary cities. This study adopted qualitative research with 12 semi-structured interviews from various hotel managers in multiple cities. The result showed some discrepancies in the interrelationship between the head office and the branch office in secondary cities, creating uncertainties among them. This study contributed to the crisis management literature in hospitality and tourism industry by exploring the challenges from the pandemic of COVID-19 among cities in Indonesia.

The Hotel Strategy during the Pandemic of COVID-19: The Case of Secondary Cities

The pandemic of COVID-19 has given a disaster to the business industry. Many businesses have to concede that they have to suffer financially because of this situation. One of those businesses that suffered is the hotel business. Many hotel companies have to find a strategy to ensure their relationship between the main city (head office) and secondary cities (branch office) working seamlessly to mitigate this crisis. The primary purpose of this study is to investigate how the hotel industry is handling the challenges during pandemic COVID-19 in the secondary cities. This study adopted qualitative research with 12 semi-structured interviews from various hotel managers in multiple cities. The result showed some discrepancies in the interrelationship between the head office and the branch office in secondary cities, creating uncertainties among them. This study contributed to the crisis management literature in hospitality and tourism industry by exploring the challenges from the pandemic of COVID-19 among cities in Indonesia.

Economic efficiency of coastal hotel companies

The article focuses on the analysis of the economic efficiency of Slovenian coastal hotel companies in the period between 2015 and 2018. We applied non-parametric Data Envelopment Analysis to estimate economic efficiency and the panel regression analysis to explain the association between economic efficiency, economic growth, and the hotel location. The results showed that most coastal hotel companies were economically inefficient associated with decreasing returns to scale. As a key source of inefficiency we identified inappropriate allocation of inputs. Given the high concentration of hotels in the municipality of Piran, the hypothesis on higher efficiencies in this location area has been rejected. Most coastal municipalities were negatively related to the economic efficiency of the hotel companies. We also rejected the hypothesis that economic growth affected the economic efficiency of the Slovenian coastal hotel companies.

TripAdvisor의 효과적인 호텔 온라인 평판 관리 전략

Recently, hotel companies have been struggling with low economic growth, population decline and the oversupply of hotel markets. In particular, hotels are expected to suffer from external threats such as COVID-19. In this situation, the role of online word of mouth is becoming more important due to the influence of the Internet. While the importance of online reviews is emphasized from the perspective of hotel managers, current online review studies in the hospitality industry have been conducted primarily from the user's perspective and not many studies address online reviews from the perspective of hotel managers. Therefore, this study seeks to explore factors affecting ranking on TripAdvisor, one of the online review platforms. To present implications for the effective online review management strategy of the hotel. we attempted to explore the perspectives of hotel managers rather than the perspective of hotel customers A total of 103 hotel data were collected and the fuzzy-set Qualitative Comparative Analysis (fsQCA) was applied to analyze the data, resulting in a total of 4 types of patterns. We discovered four strategies to increase the rankings of TripAdvisor. First, in the case of a large hotel whose location is far from the airport, it is necessary to focus on the positive reviews. Second, if the latest number of reviews was not large, the manager's response was the most important regardless of the size or location of the hotel. Third, when the location of the hotel was close to the airport, manager's response was the most important. Lastly, in the case of a large hotel, it was most important to focus on the number of latest reviews. Based on the above strategy, practical implications for hotels to increase TripAdvisor's rankings were drawn and future research directions were presented.

호텔조직문화가 종사원의 직무만족, 직무성과에 미치는 영향

This study is about the effect of hotel organizational culture on employee job satisfaction and job performance, and was conducted to propose the direction of organizational culture suitable for the current environment of hotel companies in the paradigm shift. Empirical research was conducted focusing on the hotel

Understanding the role of firm-generated content by hotel segment: the case of Twitter

ABSTRACT Although user-generated content (UGC) and firm-generated content (FGC) on social media are vital for firm performance, yet researchers interested in such content have largely examined only UGC’s effects on consumer behaviour. The objective of this research is to expand the understanding of firm-generated content (FGC) in the hotel segment. Specifically, this study tackles two research objectives: to explore key hidden topics embedded in firm-generated content in the hotel segment and (2) to compare topic probability in the hotel segment. We collected data from the Twitter profiles of ten active hotel companies. All tweets available in these ten hotels’ Twitter accounts were crawled, resulting in 175,358 tweets written between 2012 and 2016. We used Python scripts and Twitter API credentials for the data collection followed by sentiment analysis and topic modelling for the investigation. We found three latent topics related to firm-generated content in the hotel segment, including information giving (one-way communication), interactive communication, and service recovery. Moreover, we found strategic messaging in the firm-generated content used by the hotel segment to attract and manage its consumers.

Bankruptcy Prediction And Its Effect On Stock Prices As Impact Of The COVID-19 Pandemic

As COVID-19 pandemic hit the world since early 2020, one business sector in many countries that struggling to survive is tourism and its derivatives, such as restaurants and hotels. This study aims to examine the accuracy of the Springate and Grover models in predicting bankruptcy, as well as the effect on stock prices of tourism, restaurant, and hotel sector in Indonesia. The results show that all sample tourism, restaurant, and hotel companies are bankrupt under the Springate model, whilst according to Grover's model the findings are varied during the study period. Furthermore, the Grover model is implied to be more accurate than the Springate model. The effect of both prediction models on stock price appears dissimilar. Springate's prediction model suggests a positive and significant effect on stock prices, whereas there is no strong evidence about the effect of Grover’s prediction model.