Honda Motor Company Research Articles

Pengaruh Corporate Ability dan Strategi Integrated Marketing Communication terhadap Corporate Reputation dengan Product Involvement sebagai Variabel Moderasi

This study aims to determine the effect of cooperate ability and integrated marketing communication strategy on corporate reputation moderated by product involvement. This research is classified as quantitative research which aims to test the specified hypothesis. Respondents in this study were employees at Astra Honda Motor companies and branches in the Jabodetabek area. The sampling technique is randome sampling, taking 100 employees as a sample. Research data were obtained through questionnaires distributed through G-Form. The data collected was then analyzed with Path analysis assisted by the Smart PLS application. Based on the test results, it is known that corporate ability and IMC have a significant positive effect on corporate reputation, and product involvement has not been able to moderate the relationship between corporate ability and IMC on corporate reputation. Based on these findings, it is expected that the Astra Honda Motor company can always pay attention to communication and develop its capabilities in depth regarding aspects and indicators to maintain corporate reputation.

Honda PCX Motorcycle Promotion Consumer Satisfaction

The study aims to analyze the relationship between the promotion of the Honda PCX Motorcycle and consumer satisfaction levels. The Honda PCX Motorcycle is one of the popular models of motorcycles marketed by the Honda Motor Company. Effective promotions can affect consumer perceptions of products and help in influencing their purchasing decisions. Research results show that the promotion of the Honda PCX Motorcycle has a significant impact on consumer satisfaction. Consumers who have a high level of exposure to promotions tend to have a higher level of satisfaction with the product. Effective promotion is able to create higher awareness, build a positive image, and provide relevant information to potential consumers, which in turn increases their satisfaction. The findings have significant implications for Honda Motor Company and other motorcycle manufacturers. They can use these findings to develop more effective promotion strategies and focus on the aspects that most affect consumer satisfaction. Thus, it can be expected that the level of consumer satisfaction will increase, which will ultimately have a positive impact on sales performance and brand reputation.

Are Electric Vehicle Stocks in ASEAN Countries Investible during the Covid-19 Pandemic?

Electric vehicle, as one of the low carbon footprints, has transformed a wide range of energy and public sectors. Utilizing the WHO Covid-19 pandemic statement, we search for the optimal portfolio from the top seven Electric Vehicle (EV) enterprises in ASEAN. Using the MonteCarlo simulation of optimal risky assets portfolio, we find that before and during the pandemic, the optimal portfolio weights differ significantly. Before (during) the pandemic, the investment weight of optimal portfolio consists of Toyota Motor Corporation 49.83% (42.99%), Star 8 Corporation 23.20% (9.73%), Hyundai Motor Corporation 20.81% (10.63%), BMW.DE 2.79% (32.08%), Honda Motor Company 2.56% (0.64%), Mitsubishi Motor Corporation 0.68% (0.09%), and Nissan Motor Co. 0.14% (3.84%). The Sharpe Ratio shows how during the pandemic, the portfolio of EV stocks give more excessive return compare to their risks, from 93.55% to 250.62%. These findings support the notion of how EV stocks are investible, especially during the Covid-19 pandemic.

Keizou Saji, An Entrepreneur (1919-1999)

Keizou Saji was Chairman and Chief Executive Officer of Suntory Limited, a food and beverage manufacturing firm in Japan. Although the global business community does not recognize him as Akio Morita of Sony Corporation and Souichirou Honda of Honda Motor Company, he was as famous as Morita and Honda in Japan. He earned acceptance as one of the country's most influential entrepreneurs for his business achievement and entrepreneurship. This paper examines his entrepreneurial behavior and why he deserves an entrepreneur.

An Application of New Method to Obtain Probability Density Function of Solution of Stochastic Differential Equations

Abstract In this study, a new method to obtain approximate probability density function (pdf) of random variable of solution of stochastic differential equations (SDEs) by using generalized entropy optimization methods (GEOM) is developed. By starting given statistical data and Euler–Maruyama (EM) method approximating SDE are constructed several trajectories of SDEs. The constructed trajectories allow to obtain random variable according to the fixed time. An application of the newly developed method includes SDE model fitting on weekly closing prices of Honda Motor Company stock data between 02 July 2018 and 25 March 2019.

Tobin’s Q of Honda Motor Company, Limited and its Determinants from 2013 to 2017

A firm’s market capitalization can be influenced by internal or external factors. This may be caused by and linked to corporate governance failures and the changes of macroeconomic factors. This paper attempted to investigate the internal determinants (corporate governance index, return on assets, return on equity, Altman Z) and external determinants (gross domestic product, unemployment rates and exchange rate) of Tobin’s Q and how they influence Tobin’s Q of Honda Motor Company, Limited from 2013 to 2017. The importance of corporate governance will also be delivered indirectly in this study. Ordinary Least Square analysis (OLS) was used to study the significance of independent variables towards Tobin’s Q. The findings showed that Altman Z (internal determinant) was positively significant to the Tobin’s Q ratio and influenced Tobin’s Q the most. This study also suggested the firm to focus on its corporate governance principle, which is transparency to avoid bankruptcy.

A Resource Dependence Perspective on Low-Power Actors Shaping Their Regulatory Environment: The Case of Honda

The central focus of this paper is a largely unexplored research domain relating to how low-power for-profit actors can shape their political and regulatory environment and create economic opportunities that affect their survival and growth. The paper builds on and extends the concept of “negotiating the environment” and on how organizations create their environment, with an emphasis on low-power actors. Resource dependence theory (RDT) has been very influential in exploring the many ways in which firms can decrease or overcome resource vulnerabilities in their environment with a focus on high-power actors (large companies, resource-rich companies, industrial associations, and political power of highly endowed companies). However, whether and how low-power actors can shape their political, regulatory, and economic environment was not central to RDT analysis, which is the focus of this paper. The empirical context for this research is the emergence and enactment of automobile emissions standards in Japan following the adoption in the United States of the Clean Air Act in December 1970. The focal firm is the Honda Motor Company, which, at that time, was a negligible competitor in the Japanese automobile industry and had no legitimate political or institutional standing. Yet the company was successful in undoing the cartel-like dominance of the two largest Japanese automobile manufacturers and the Japanese Environmental Protection Agency. The focus of this paper is describing the phenomenon and developing new theoretical insights relating to how low-power for-profit actors are able to negotiate their environment.

Decision-Making by Precedent and the Founding of American Honda (1948 - 1974)

American Honda was founded in 1959 as a wholly owned subsidiary of the Honda Motor Company to facilitate sales and distribution in the United States. The details of American Honda’s early history have long served as evidence in debates among scholars and practitioners about the managerial determinants of the subsidiary’s success. In particular, it is debated whether American Honda operated according to a deliberate or emergent strategy, i.e. whether or not strategic decisions made in the States conformed to the intentions of upper management. This paper presents evidence that Kihachiro Kawashima, President of American Honda from 1959 to 1965, made important decisions according to precedent set by his boss and mentor, Honda’s chief strategist, Takeo Fujisawa. It presents further evidence that these decisions may have contributed to the recovery of American Honda from its sales crisis during the late 1960s and its continued success thereafter. Addressing ourselves to concepts in the management literature, we argue that strategy realized by the appeal of subordinates to the historical precedent of their superiors defies categorization as deliberate or emergent.

Hero Honda: Split Wide Open

The case focuses on governance issues that arise in case of joint ventures. The case is based on one of the most successful joint ventures in the history of corporate India between Honda Motor Company of Japan and the Munjal family of India. They established Hero Honda Motor Company in 1984. The company became the largest producer of motorcycles in the world. The announcement in December 2010 that Honda would sell its stakes in the joint venture to the Munjals came as a surprise to the investors. The process of the transfer including the underlying financial arrangements was not transparent as good governance would require it to be. The Japanese partner too appeared to be guilty of not following its own stated policy on transparency and equity in all business transactions. The case raises several corporate governance issues pertaining to conflict of interest, transparency with absentee shareholders, the role of independent directors on the board and the robustness of board processes. The case also raises concern about regulatory issues connected with the incident.

PENGARUH KEPUASAN DAN LOYALITAS PELANGGAN TERHADAP WORD OF MOUTH PADA PELANGGAN HONDA MOTOR DI SURABAYA

This study aims to determine whether increased sales and increased production that occurs at the Honda motor company were due to customers satisfaction, loyalty, and word of mouth. The method of analysis was done by means of multiple linear regression analysis andpath analysis. The data were collected through a survey questionnaire. Questionnaires were distributed to Honda customers who were inadvertently encountered. They were the customers of Honda motorcycles with more than one year. The measurement was done by Likert with a scale of one to five. It shows there is a significant influence of customer satisfaction towards customer loyalty, and also found a significant influence of customer loyalty towards word of mouth, as well as a significant influence of customer satisfaction toward word of mouth, and found also the influence indirect customer satisfaction on word of mouth throughcustomer loyalty. It is important to strengthen the company's relationships with customers. In this case customer satisfaction is also an important aspect. Satisfaction and loyalty can be a key objective in improving and maintaining word of mouth, while customer word of mouth will come up when customer satisfaction and customer loyalty have been created.

Conversation with Robert Voas

Conversation with <scp>R</scp>obert <scp>V</scp>oas

Strategic procurement through build to order system: an analysis of Japanese auto-manufacturers

Although strategic procurement has been approached in micro- or macro-purchasing perspective, it has rarely been examined from integration of customer requirements into manufacturing processes through effective insourcing and outsourcing practises. Effective cost reduction in manufacturing firms involves all the component parts. Thus, strategic procurement requires long-term manufacturing process planning based on responsive customer information systems and supplier integration for strategic procurement. This study focuses strategic procurement practises of Nissan, Toyota and Honda companies through their build to order system. Strategic procurement in particular utilises integration of customer information with all aspects of monozukuri. The key is to achieve short turnover time. Paradoxically, such short turnover time requires long-term production planning. In this paper, we also compare Nissan Production Way (NPW) with BTO of Toyota and Honda Motor Company. Theoretical and managerial implications are d...

The Entrepreneurship of Founder and the Characteristics of Technology Strategy of Honda Motor Company

The Entrepreneurship of Founder and the Characteristics of Technology Strategy of Honda Motor Company

Measuring the leanness of manufacturing systems—A case study of Ford Motor Company and General Motors

In spite of the vast research published on lean manufacturing systems in several disciplines in the last decade, the concept remains underdeveloped for two reasons. First, it lacks a generally accepted definition. Different authors define lean in terms of its objectives, which vary, overlap and differ in different firms. Second, no study has developed a systematic and relative measure of lean production systems. With the lack of such a measure, two companies cannot be rated objectively on their progress toward becoming lean. This paper has two goals: first, to define manufacturing leanness as a unifying concept, and, second, to develop a systematic, long-term measure of leanness. Manufacturing leanness is a strategy to incur less input to better achieve the organization’s goals through producing better output. The systematic measure of leanness has seven characteristics: relative, dynamic, long-term fuzzy logical, objective, integrative and comprehensive. The leanness measure utilizes the fuzzy-logic methodology since lean is a matter of degree. Applying the measure to compare the production leanness of Ford Motor Company and General Motors, the paper selects Honda Motor Company as the benchmarking firm. Selecting just-in-time (JIT), Kaizen, and quality controls as lean attributes, the paper uses surrogates for these attributes extracted from audited financial statements over the years 2001–2003. The results show that Ford’s system is more than 17% leaner than GM’s system vis-à-vis the benchmarked company’s system.

Intelligent Transportation System Technology in a Shared Electric Vehicle Program

To be successful, shared vehicle systems must be responsive, convenient, and easy to manage. By applying a variety of intelligent transportation system (ITS) technologies (e.g., vehicle location and identification, dispatching, smart cards), these attributes can be achieved. Further, intelligent transportation technology is useful for collecting data on user behavior and vehicle usage. These data add to the understanding of shared vehicle systems and of how to design systems for the future. The University of California-Riverside (UC Riverside) and Honda Motor Company have implemented a shared electric vehicle system test bed named UCR IntelliShare, which consists of 15 shared electric vehicles, moving among three stations on and near the UC Riverside campus. The system, described here, uses highly developed ITS technology, including smart cards, touch-screen registration kiosks, vehicle monitoring and tracking hardware, and sophisticated management software. The system has operated since April 1999, and abundant data are collected every day. Preliminary results are provided, describing user behavior, vehicle operation, and many shared vehicle trip characteristics. These data are being used to study shared vehicle systems and to refine shared vehicle system simulation modeling tools. These tools can assist in designing other shared vehicle systems, greatly reducing the implementation risks and liabilities that may be associated with future, full-scale shared vehicle system implementations.

Learning from Honda

The case of the Honda Motor Company has been cited frequently in the strategic management literature. A review reveals that Honda's strategy has been used to illustrate and support apparently contradictory positions on a series of conceptual dichotomies, namely analytical planning versus learning, market positioning versus resource‐based and, within the last of these, core competencies versus core capabilities. A critical analysis of this literature reveals empirical inaccuracies and a focus on Honda's strategic successes to the neglect of its failures. More significantly, explanations and general strategy implications are couched in terms of reductionist one‐sided theories, a tendency which is only deepened when strategy thinkers debate ‘the meaning of Honda’. This theoretical approach is particularly ill suited to Honda, an important strategic capability of which appears to be precisely the reconciliation of dichotomous management concepts. Western strategy thinkers have therefore missed the opportunity to develop a more appropriate and productive paradigm for learning from Honda.

A marketing approach to evaluation: Four lessons for evaluators from the Honda Motor Company

Evaluators can learn valuable lessons from the Honda Motor Company in how to improve evaluation products and impact. The success of Honda over the last 20 years can be traced to their investing in sound market research, creating a top-notch production capability, “building a better mousetrap,” and selling their product aggressively. Despite the obvious differences between evaluation and automobile sales, evaluators can adopt a similar “marketing approach” to their work. This article describes how one evaluation office has applied the marketing lessons of Honda and offers specific examples of how others can replicate this approach.

ATVs—The Hidden Danger

In 1967 Osamu Takeuchi of Honda Research and Development Co., Ltd. took some spare motorcycle parts to an outdoor area in Japan. American Honda Motor Corporation, the United States distributor for Honda Motor Company, Limited of Japan had requested the development of a vehicle to compete with snowmobiles. The result of Mr. Takeuchi's work was the All Terrain Vehicle (ATV), first distributed in the United States in 1970.By the end of 1987, an estimated 2.5 million ATVs had been sold by the major Japanese manufacturers and distributors: Honda, Yamaha, Kawasaki and Suzuki, and by Polaris, the sole American-owned manufacturer and distributor. According to U.S. Consumer Product Safety Commission (CPSC) estimates, over 340,000 hospital-emergency-room treated injuries have been associated with the use of ATVs. Almost 1000 deaths have been recorded by CPSC through their system for tracking state medical examiner's and coroner's offices. Almost half the deaths were children under 16 years of age and approximately 20 percent were children 12 and under. CPSC estimates that approximately 5 percent, or one of every 20 three-wheeled ATVs, is involved in a hospital emergency room treated injury each year.

Die Casting of Major Engine Components

‘Aluminum and automobiles’ are closely linked to the progress and development of the automobile industry. Moreover, at this time when energy conservation is the prime requisite, manufacturers are compelled aggressively to pursue weight reduction and compactness in designs of future automobiles. As a result, lightweight alloys, in particular aluminum and magnesium, are in ever increasing use as materials for automobile components. A very good example of the extent of lightweight alloys used in automobiles was very evident at the 1976 international conference on aluminum and the motor car held in West Germany. On display were aluminum bumpers, truck cabs, door panels, bonnets, steering columns and numerous other parts, indicating the rapid trend toward weight savings by broadening the use of aluminum materials. However, even though great strides have been achieved in weight savings through design, a full market acceptance cannot be realized unless products of stable quality and low manufactured cost can be made available. Discussed herein is the approach being taken by Honda Motor Company to cope with this subject. The focal points to be discussed are the existing production line which produces the large engine cylinder block die casting, and future development of aluminum die casting.