Abstract

Keizou Saji was Chairman and Chief Executive Officer of Suntory Limited, a food and beverage manufacturing firm in Japan. Although the global business community does not recognize him as Akio Morita of Sony Corporation and Souichirou Honda of Honda Motor Company, he was as famous as Morita and Honda in Japan. He earned acceptance as one of the country's most influential entrepreneurs for his business achievement and entrepreneurship. This paper examines his entrepreneurial behavior and why he deserves an entrepreneur.

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